Preview, recap and analysis:

Aussie youngsters
Three women who had a great Australian Open… and two who didn’t

A trip down memory lane:

Australian Open trivia
The tragedy of Daphne Akhurst
The Norman Brookes Challenge Cup
1960 Australian Open: Neale Feaser, a costly volley
1960-63 Australian Open: Jan Lehane four time runner-up
1987-1988 Swedes spoil the party
January 11, 1988: first day of play at Flinders Park
2001 Australian Open: Pat’s last chance
2001 Australian Open final: Andre Agassi defeats Arnaud Clément
2003 Australian Open: last Grand Slam title for Agassi
2005 Australian Open: Heartbreak for Lleyton Hewitt

Marketing:

Australian Open 2013: live like a player

Fashion and gear:

Roger Federer Nike outfit preview
Rafael Nadal Nike outfit preview
Roger Federer Nike outfit
Juan Martin Del Potro Nike outfit
Serena Williams Nike outfit
Maria Sharapova Nike outfit
Victoria Azarenka Nike outfit
Li Na Nike outfit
Ana Ivanovic adidas dress
Venus Williams dress by EleVen
Kei Nishikori and Shingo Kunieda Uniqlo outfit
Lleyton Hewitt C’mon outfit

Polls:

Who will win the Australian Open 2013?

  • Novak Djokovic (44%, 56 Votes)
  • Roger Federer (41%, 53 Votes)
  • Andy Murray (7%, 9 Votes)
  • Juan Martin Del Potro (3%, 4 Votes)
  • Other (2%, 3 Votes)
  • Tomas Berdych (2%, 2 Votes)
  • Jo-Wilfried Tsonga (1%, 1 Votes)
  • David Ferrer (0%, 0 Votes)
  • Richard Gasquet (0%, 0 Votes)
  • Milos Raonic (0%, 0 Votes)

Total Voters: 128

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Who will win the Australian Open 2013?

  • Serena Williams (37%, 45 Votes)
  • Maria Sharapova (26%, 31 Votes)
  • Victoria Azarenka (17%, 20 Votes)
  • Agnieszka Radwanska (7%, 8 Votes)
  • Li Na (5%, 6 Votes)
  • Other (5%, 6 Votes)
  • Angelique Kerber (2%, 2 Votes)
  • Petra Kvitova (2%, 2 Votes)
  • Sam Stosur (1%, 1 Votes)
  • Sara Errani (0%, 0 Votes)

Total Voters: 121

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Every year at the Australian Open, the men’s singles winner is presented with the Norman Brookes Challenge Cup.

Norman Brookes Challenge Cup

The Norman Brookes Challenge Cup is named after Australian tennis champion Sir Norman Brookes, also known as the Wizard (1877-1968).
A former Australian champion and president of the Lawn Tennis Association of Australia from 1926 to 1955, Brookes made history in 1907 becoming the first non-British male to win Wimbledon.

The large silver trophy bearing his name was made in England and financed by the state tennis associations in Australia, following the retirement of two previous trophies awarded to the Australian champion – the Slazenger and Sun Cup.
The design for the Sir Norman Brookes Challenge Cup was based on a large Roman marble vase from the secondary AD belonging to the Roman Emperor Hadrian.
First won by Fred Perry in 1943, the diameter of the Cup is 25.7 cm and its height is 28 cm. It stands on a 15.5 cm plinth.

The Australian Open is already just around the corner! Australian Open 2012 was launched last week at Melbourne Park by the Premier of Victoria, Ted Baillieu, and Aussie legend Roy Emerson.

Australian Open 2012 is set to offer the highest prize money in the history of Grand Slam tennis. The total prize pool will be $26 million, with the men’s and women’s champions taking home a record $2.3 million each.

A few other initiatives have been announced:
– the Norman Brookes Challenge Cup and the Daphne Akhurst Memorial Cup, will head to China for the first ever international leg of the Australian Open Trophy Tour this week.
Hawk-Eye to be introduced on Margaret Court Arena
– bigger and better Grand Slam Oval following redevelopment work, with improved access and additional space
– expanded merchandise range to include prestige memorabilia collection
– Australian Open Kids Day returns with more activities and opportunities for kids to play on the Australian Open courts
– improved player facilities, with a new player lounge, gym and entertainment options including a shark aquarium and live music performances.

The Australian Open is my second favorite Grand Slam (the first being Wimbledon, of course), and I am always amazed by their innovations and how they take care of the spectators.

Stay tune for more coverage of Australian Open 2012!