A few months before the 2012 Olympics in London, David Ken and adidas have done a series of portraits of the brand’s ambassador athletes.
Known for his advertising work, David Ken launched in 2009 a photo project called LOL Project, with his partner William Lafarge. The idea was to capture a laugh, a total time of letting go, he executed with more than 2,000 people in France.
For adidas, he shot a series of portraits in studio and outside of Nikola Karabatic, Jo-Wilfried Tsonga, Teddy Riner, Alexis Vastine, Mahiedine Mekhissi, Gwladys Epangue, Maureen Nisima, Gaëtane Thiney, Arnaud Assoumani and Assia El Hannouni. David Ken asked them to interpret the concentration, the determination to win and the letting go through their experiences and what they’ve been through, with the London Olympics in mind!

adidas x David Ken
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