The WTA‘s new global advertising campaign features 38 players in TV, print and digital ads.

WTA - Strong is beautiful

“Drawing upon athleticism and grace, the campaign places the personal stories, pressures and dreams of the players front of stage. The creative is designed to support the WTA’s efforts to establish a deeper engagement with fans around the world and to promote both the sport’s next generation of players along with current established names.”

The first in a series of advertisements for “Strong is Beautiful”, this 30 second commercial focuses on all of the characteristics necessary to become a successful professional tennis player.

Featured players: Sam Stosur, Ana Ivanovic, Li Na, Caroline Wozniacki, Vera Zvonareva, Serena Williams, Victoria Azarenka & Kim Clijsters.

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It was more difficult than expected for Aussie Kim who needed 3 sets (3-6 6-3 6-3) to defeat Na Li and capture her first Oz Open title, her fourth Grand Slam overall.

Check out the women’s final highlights and Kim’s photoshoot with the trophy.

[youtube]http://www.youtube.com/watch?v=3dqR4zqP8sY[/youtube]

[youtube]http://www.youtube.com/watch?v=3qPcNWsOuV4[/youtube]

Next for Kim: the Fed Cup in Antwerp and the Open GDF Suez in Paris.

Kim Clijsters qualified for her second Australian Open final (she lost to Henin in 2004) with a straight sets win over world number 2 Vera Zvonareva in semifinals. It will be her eight Grand Slam final overall.

Kim stated that this final will most likely be her last competitive match in Australia, and that 2011 will be her last full year on tour, in order to have a second child.

Clijster’s road to the final

Round Opponent Score
R1 Dinara Safina 6-0, 6-0
R2 Carla Suarez Navarro 6-1, 6-3
R3 Alize Cornet 7-6, 6-3
R4 Ekaterina Makarova 7-6, 6-2
QF Agnieszka Radwanska 6-3, 7-6
SF Vera Zvonareva 6-3, 6-3

With her win over world number one Caroline Wozniacki, Na Li became the first Chinese player to reach a Grand Slam final.
Li is also the oldest Melbourne Park finalist since 33-year-old Chris Evert lost to Steffi Graf in 1988.

Li’s road to the final

Round Opponent Score
R1 Sofia Arvidsson 6-1, 7-5
R2 Evgeniya Rodina 6-3, 6-2
R3 Barbora Zahlavova Strycova 6-2, 6-1
R4 Victoria Azarenka 6-3, 6-3
QF Andrea Petkovic 6-2, 6-4
SF Caroline Wozniacki 3-6, 7-5, 6-3

Clijsters leads their head to head 4 to 2 (see below) and she’s obviously the big favorite. But Li won their last encounter in Sydney 2 weeks ago.

Year Tournament Surface Winner Score in final
2006 Sydney Hard Clijsters 6-3 6-1
2006 Wimbledon Grass Clijsters 6-4 7-5
2007 Sydney Hard Clijsters 6-1 1-6 7-5
2007 Miami Hard Li 4-6 6-4 6-2
2009 US Open Hard Clijsters 6-2 6-4
2011 Sydney Hard Li 7-6(3) 6-3

Who will win the 2011 Australian Open?

  • Kim Clijsters (51%, 21 Votes)
  • Caroline Wozniacki (22%, 9 Votes)
  • Vera Zvonareva (10%, 4 Votes)
  • Other (10%, 4 Votes)
  • Sam Stosur (2%, 1 Votes)
  • Justine Henin (2%, 1 Votes)
  • Maria Sharapova (2%, 1 Votes)
  • Venus Williams (0%, 0 Votes)

Total Voters: 41

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2011 Australian Open: Li Na Nike outfit

2011 Australian Open: Li Na Nike outfit

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Upset of the day 1:
Last year’s runner-up Andy Roddick crashes out to Yen-Hsun Lu in 5 sets. Roddick lost in five gruelling sets, surrendering 9-7 in the last after four-and-a-half hours. Lu became the first Chinese Taipei player to reach the quarterfinals of a Grand Slam, and the first man from Asia to reach the quarterfinals at a Major in fifteen years.

Upset of the day 2: Petra Kvitova defeats Caroline Wozniacki 6-0 6-2
Really can somebody explain me, how you can be world number 3 and lose 0 and 2 to a player who had never won a match at Wimbledon before this year. Really? Wozniacki’s Grand Slam performance are really disappointing since last year’s US Open final. It’s time to wake up, Caroline.

Battle of Belgium:
It was Manic Monday’s most expected match, and comeback queens Justine Henin and Kim Clijsters didn’t disappoint.
Their last meeting on grass was in the semifinals of Wimbledon 2006 and Henin won it. This time Kim overpowered Justine in 3 sets: 2-6 6-2 6-3. Kim leads now their head to head 13-12.

Battle of Wimbledon champions:
Serena Williams defeated Maria Sharapova 7-6 6-4, she will meet Li Na who beat the former Wimbledon junior champion Agnieszka Radwanska 6-3 6-2.

Other results: Nadal, Federer and Murray cruise through quarterfinals in straight sets. Djokovic defeated former Wimbledon champion Lleyton Hewitt in 4 sets.

Today’s women’s quarterfinals:
Serena Williams vs. Li Na
Petra Kvitova vs. Kaia Kanepi
Kim Clijsters vs. Vera Zvonareva
Tsvetana Pironkova vs. Venus Williams
Pretty difficult to be excited for those matches, what do you think?

Men’s quarterfinals:
Roger Federer vs. Tomas Berdych
Novak Djokovic vs Yen-Hsun Lu
Jo-Wilfried Tsonga vs Andy Murray
Robin Soderling vs Rafael Nadal