Following an overnight rain delay, Rafael Nadal defeated Novak Djokovic at the 2012 French Open final, marking his record-breaking seventh title win at Roland Garros. Rafa’s fans were behind him all the way, and ahead of the championship match Nike Tennis encouraged them to submit messages of support on the Nike Tennis Facebook page.

The names of those fans were written on 5,000 paintballs, which were then shot onto a blank canvas to create the “Unstoppable” image of Rafa as a celebration of his historic achievement. Check out the making of video below, created by the Kennedy’s and Wieden+Kennedy.

The French Federation of Tennis collaborated with Tigerlily to promote the 2012 French Open on Facebook.

Check out the case study below:

Every day, the Roland Garros Facebook page provides a new video to follow the competition behind the scenes, the tweets of players and the webradio to listen and discuss live matches with the Facebook comment plugin.

If you look attentively at the screenshot below, you’ll see that Gisela Dulko retweeted one of our tweets!

The French Tennis Federation has launched, on the Roland Garros Facebook page, the “Golden Moments” board collecting all the most legendary photos and videos of this competition.
Relive the great moments of the tournament history, from the stadium’s building in 1928 to Rafael Nadal‘s triumphs.

Roland Garros Golden Moments on Facebook

Roland Garros Golden Moments on Facebook

To mark 100 days to go until the start of the London Games the International Olympic Committee has launched a social media platform where fans can ‘connect’ with their favourite athletes and former Olympic stars.

The Olympic Athletes’ Hub aggregates the verified social media feeds of more than 1,000 current and former Olympians. It will post content directly from their Facebook and Twitter accounts.
Users will be able to access exclusive training-tips videos and gain virtual and real-world prizes according to how many athletes they like and follow online.

All the athletes’ accounts are verified by a couple different agencies, so all the updates, pics, and videos you’ll find at the Hub will be certifiably genuine.

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