New year, new gear

A few players signed new clothing deals during the off season, the most notable is Tomas Berdych who switched from H&M to adidas. Does that mean no more wacky outfits for Tomas? I’m eager to know if the Swedish brand will sign another player or stop the experiment there.

Lacoste has lost 3 top players: John Isner signed with Fila, David Goffin joined asics, and although nothing has been announced yet, it seems Timea Bacsinszky moved to asics too.

Another new asics recruit is Julia Goerges, who left Fila.

And Elina Svitolina – a previous ellesse ambassador – announced her signing with Nike on Instagram:

Hello @nike

Une photo publiée par Elina Svitolina?? (@elisvitolina) le

ellesse announced last week they signed Monica Puig and Feliciano Lopez as brand ambassadors.

We're also pleased to announce that @monicaace93 will be joining team ellesse in 2015. #TogetherWePlay

Une publication partagée par ellesse (@ellesse) le


 

Delighted to welcome @felilopezoficial to team ellesse for 2015. #TogetherWePlay

Une publication partagée par ellesse (@ellesse) le

Other ellesse ambassadors include Elina Svitolina, Tommy Haas and Pat Cash.
In the past, tennis legends Chris Evert, Guillermo Vilas and Boris Becker rocked ellesse on and off the courts.

Read more on ellesse history here.

Chris Evert

By Neil Amdur, World Tennis, December 1989

By remaining true to herself, Jimmy Evert’s little girl gave new meaning to the word champion

For two decades she was Our Girl, Chrissie, Chris America, The Girl Next Door. She amazed us with her carriage, consistency and cool. And as she matured before our eyes, from a relatively shy 16-year-old Cinderella to the princess of women’s tennis, Chris Evert‘s style became the standard for others to emulate.

Great champions are measured not only by their titles but by their impact: Did their presence influence and enrich the sport? Arnold Palmer popularized golf for millions. Muhammad Ali designed new dimensions for the dweet science. Frank Shorter and Bill Rodgers stretched marathons from agony to ecstasy.

Few people have been scrutinized more on and off the field than Evert. Sure, she won Wimbledon? And Forest Hills, Flushing Meadows and Paris. But in 1974, it was “The Love Double” – Chrissie and Jimmy. Then came Burt and his “Babe”, a frolic in the Ford White House, a fairy-tale wedding with a British Knight, separation, divorce, and a mile-high romance with current husband, Andy Mill. And each time Evert added tournament titles and fresh story lines, her faithful wondered whether she was truly happy – or little girl blue.

It may have been destiny that brought Evert to tennis in 1971. It was the perfect time. Even with the most successful sports marketing program in history, women’s tennis would not have gained the same overwhelming acceptance without her. If Billie Jean King was the pathfinder, blazing the trail for equality, Evert’s longetivity and feminine image shaped the tour’s identity. She was the surrogate daughter for many newly liberated women and gave curious, tennis-playing males a reason to speculate about “what Chrissie is really like.”

Mary Ann Eisel, the victim of Evert’s amazing comeback from six match points at the 1971 US Open, can still recall that historic occasion.

“If it hadn’t been me,” Eisel said recently, referring to the match that launched 1,000 wins, “it would have been someone else. Chrissie was so mentally tough.”

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After Le Coq sportif, another classic brand is back on the tennis courts. ellesse announced earlier today they signed up and coming player Elina Svitolina and former world number 2 Tommy Haas as brand ambassadors.

ellesse brand ambassadors: Svitolina and Haas

The ellesse name is based on the initials LS of its founder, Leonardo Servadio, an Italian tailor with an innovative approach to styling and manufacture. In 1959, Servadio created a revolutionary stretch ski pant which established ellesse among the elite alpine social circles, making it the ultimate aspirational brand.
The famous half-ball ellesse logo combines the trips of a pair of skis with a cross section of a tennis ball, to symbolize the brand’s heritage in these sports.

Tennis greats Chris Evert, Guillermo Vilas and Boris Becker rocked ellesse on and off the tennis court in the 80′s.

Evert Ellesse Vilas

Read more on ellesse history here.

ellesse and Munich based store Amen teamed up to drop this tennis inspired 117. AMEN drew inspiration from ellesse’s court roots by making tennis ball green the main colour hit on the otherwise grey silhouette.

Only 150 pairs will be released on October 18.

Via Sneaker Freaker