This Fall, the NFL will launch the latest installment of its women’s apparel campaign. The league has made great strides in its effort to develop fashion-forward fan gear, allowing females suit up in their team colors while maintaining their sense of style.
The 2010 season marked the debut of “NFL Women’s Apparel, Fit For You”, the first time the league dedicated a campaign to its female offerings. Last year’s campaign expanded to include additional clothing and accessory items, as well as an established digital home at The upcoming NFL season is just a few months away as is the latest round of apparel ads.

Serena Williams, Melania Trump and Condoleezza Rice are among the NFL fans who’ll be appearing in ads promoting team-themed apparel and gear in a campaign called “It’s My Team.”

“Forty-five percent of fans are female and that continues to grow,”

says Tracey Bleczinski, vice president of NFL consumer products.

“We do have something for everyone, and this campaign aims to communicate that if you are living and wearing football, you can do it every day, year-round.”

Serena, who is not only a fan but also a limited partner in the Miami Dolphins, wears her team colors in a graphic T-shirt paired with a dressy little black jacket. The image makes its debut in September magazines.

Via A Glam Slam

The Evian ball boy will set clues of his whereabouts every day between 22-25 June on Twitter @evian_uk and on Facebook. First person who checks in wins a Maria Sharapova signed tennis ball, the next 10 gets an exclusive evian T-shirt, and everyone else gets entered into a draw to win Wimbledon VIP tickets.

Laura Pope, Evian brand manager, said: “The Evian Ball Hunt is just one part of our summer campaign to bring the Evian ‘live young’ spirit and Wimbledon partnership to life.”

“In SW19 there will be a ‘live young’ experience for tennis fans in the Wimbledon ticket queue, and inside the grounds we will have an Evian Café and our legendary VIP Live Young Suite.”

Fans travelling to the Championships from Wimbledon and Southfields underground stations will be given Evian samples by brand ambassadors. People waiting or camping in the world famous Wimbledon queue will get the chance to enter Evian’s pink shipping container, complete with a ping pong table, umpire, photo competition and strawberry and cream milkshakes.

Inside the Wimbledon grounds, Evian’s Live Young Suite will host celebrities and press. Inside, guests can enjoy games like table tennis and a retro tennis themed photo corner designed to bring out the inner child in everyone.

Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.

The technology in utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.

Nike+ Training is designed to turn working out into a game. Featuring insights from some of the world’s top athletes including Rafael Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, the Nike+ Training experience makes elite level training available to everyone.

The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day’s workouts and challenges with.

Workout statistics can be shared and compared with friends via social networks allowing users to challenge each other and compete to top the Leaderboard.

The first NIKE+ enabled Training shoes will be the Lunar Hyperworkout+ for Women and the Lunar TR 1+ for men.

Spotted at the recent Bread & Butter trade show in Berlin was this adidas Originals Grand Prix.
Originally debuting in 1970, the low-profile sneaker was popular among tennis pros, who favored the shoe for its comfortable leather upper, soft textile lining and molded rubber midsole.
This upcoming style features a classic white-based colorway with royal blue accents and suede toe. The shoe is given a vintage treatment with prominent yellowing at the midsole. Look for the Grand Prix to release as part of adidas Originals’ Fall/Winter 2012 collection.

Via freshnessmag

Enjoy two 80’s ads featuring the adidas Grand Prix:

Check out these just released pics of a shirtless Rafael Nadal for Armani Jeans and Emporio Armani Underwear!

Nadal Fall/Winter Armani campaign

Nadal Fall/Winter Armani campaign

And some backstage images and video of the campaign unveiling at Macy’s, NYC (source Armani Facebook page):
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