Lotto Sport turns 40, celebrates with a book

Lotto Sport turns 40 this year and celebrates its anniversary with a book retracing its rich history: Lotto, una leggenda italiana (Lotto, an italian legend).

Lotto was established in 1973 by the Caberlotto family (who were the properties of the football team Treviso) in Montebelluna, northern Italy. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.
Over the years, Lotto sponsored top tennis players like Martina Navratilova, Boris Becker and Thomas Muster.

From 1973 to 2013, the book features 40 iconic images that each immortalize a key moment of Lotto, be it an event, a very special fan as Pope Francis, a team like Milan or Juventus, or an athlete of the caliber of Dino Zoff or Ruud Gullit, Martina Navratilova and Boris Becker, Dino Meneghin or Luca Toni.
Each picture is accompanied by a text in italian and english.

A few pics from the book: Martina Navratilova, Francesca Schiavone, Boris Becker and John Newcombe.

Martina Navratilova

Martina Navratilova

Martina Navratilova

Francesca Schiavone

Francesca Schiavone

Boris Becker

John Newcombe

Lotto, una leggenda italiana is on sale on Amazon for 60€.

Photo credit: Lotto Sport

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