Channel 4: Meet the Superhumans

To mark its first broadcast of the Paralympics, Channel 4 is launching its biggest ever marketing campaign with a ‘roadblock’ premiere of a 90-second film showcasing the abilities and unique stories of Great Britain’s leading Paralympians.

Check out Channel 4 kick-ass advert:

Soundtrack: Harder Than You Think by Public Enemy

Channel 4 Facebook page for the Paralympics

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