adidas launches adidas by Stella McCartney barricade at the Australian Open as the first chapter of the 2013 adidas women’s campaign to be launched in March.

Highlights of the adidas by Stella McCartney barricade range include a Tank and Skirt combination in White and Run Yellow for the Australian Open, and White and Legend Blue for French Open, with feminine colour blocking and sharp pleats.
Caroline Wozniacki will play in an all-in-one Dress in Run Yellow/White at the Australian Open and a feminine Fresh Blue/White Dress with lingerie inspired straps at the French Open, both incorporating sheer mesh and layering in designs exclusive to her over the course of the tournaments.

Each style in the collection uses ClimaLITE® technology in specially placed mesh zones for maximum ventilation on court, ensuring their body temperature is at optimum level even during the most intense rally.

Caroline Wozniacki‘s Australian Open outfit:

Andrea Petkovic‘s French Open outfit:

Prices range from 55 Euro for the adidas by Stella McCartney barricade Tank and Skirt Andrea Petkovic and other players will wear, 110 Euro for Caroline’s Wozniacki’s Dress and 130 Euro for the adidas adipower barricade footwear.

The new range will be available at tennis key retailers, online tennis and sport specialists as well as at the adidas by Stella McCartney flagship store in Brompton Cross, London. The range is also available at adidas.com/womens.

Preview, recap and analysis:

Aussie youngsters
Three women who had a great Australian Open… and two who didn’t

A trip down memory lane:

Australian Open trivia
The tragedy of Daphne Akhurst
The Norman Brookes Challenge Cup
1960 Australian Open: Neale Feaser, a costly volley
1960-63 Australian Open: Jan Lehane four time runner-up
1987-1988 Swedes spoil the party
January 11, 1988: first day of play at Flinders Park
2001 Australian Open: Pat’s last chance
2001 Australian Open final: Andre Agassi defeats Arnaud Clément
2003 Australian Open: last Grand Slam title for Agassi
2005 Australian Open: Heartbreak for Lleyton Hewitt

Marketing:

Australian Open 2013: live like a player

Fashion and gear:

Roger Federer Nike outfit preview
Rafael Nadal Nike outfit preview
Roger Federer Nike outfit
Juan Martin Del Potro Nike outfit
Serena Williams Nike outfit
Maria Sharapova Nike outfit
Victoria Azarenka Nike outfit
Li Na Nike outfit
Ana Ivanovic adidas dress
Venus Williams dress by EleVen
Kei Nishikori and Shingo Kunieda Uniqlo outfit
Lleyton Hewitt C’mon outfit

Polls:

Who will win the Australian Open 2013?

  • Novak Djokovic (44%, 56 Votes)
  • Roger Federer (41%, 53 Votes)
  • Andy Murray (7%, 9 Votes)
  • Juan Martin Del Potro (3%, 4 Votes)
  • Other (2%, 3 Votes)
  • Tomas Berdych (2%, 2 Votes)
  • Jo-Wilfried Tsonga (1%, 1 Votes)
  • David Ferrer (0%, 0 Votes)
  • Richard Gasquet (0%, 0 Votes)
  • Milos Raonic (0%, 0 Votes)

Total Voters: 128

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Who will win the Australian Open 2013?

  • Serena Williams (37%, 45 Votes)
  • Maria Sharapova (26%, 31 Votes)
  • Victoria Azarenka (17%, 20 Votes)
  • Agnieszka Radwanska (7%, 8 Votes)
  • Li Na (5%, 6 Votes)
  • Other (5%, 6 Votes)
  • Angelique Kerber (2%, 2 Votes)
  • Petra Kvitova (2%, 2 Votes)
  • Sam Stosur (1%, 1 Votes)
  • Sara Errani (0%, 0 Votes)

Total Voters: 121

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Li Na will also benefit from Dri-FIT construction with a pique fabric that will keep her dry and comfortable during the tournament. The pintucks at the shoulder panel provide a flattering fit, and the contoured bodice seams mimic the body’s natural shape. The three-button placket and elastic taping at the back reduce the potential for irritation caused by chafing, and the short sleeves have a self-fabric binding at the cuff.

Via Nike

Del Potro will bid for his second career Grand Slam victory in the Rib Crest Crew. The simple aesthetic is highlighted by a raised V-neck design for increased coverage and flatlock seams to minimize irritation caused by chafing.

Via Nike

The current world No. 1 will step onto the court in Melbourne in the Flouncy Knit Dress. The body of the dress is made with iconic Dri-FIT fabric, with side and back panels to increase breathability and keep Azarenka dry and comfortable. The dress also features flatlock “princess” seams that reduce irritation and provide a flattering fit. A modified racerback design increases range of motion during play.

Via Nike