Team Canada unveils ‘Ice in our veins’ campaign for Rio 2016
The Canadian Olympic Committee launched the “Ice In Our Veins” campaign today with the Summer Olympics just 100 days away.
The campaign – which features, amongst others, tennis star Milos Raonic, sprinter Justyn Warner and diver Jennifer Abel – was unveiled on the Canadian team’s digital channels and via athletes’ social media channels.
“We want to inspire Canadians, our athletes, our partners,” said COC chief marketing officer Derek Kent. “We want people to rally behind Team Canada. They work so hard behind the scenes, out of the spotlight in between the Games. It’s time to start telling the athletes’ stories and that’s what this campaign does.”
“I think (the video) is something that will resonate not only throughout Canada, but I think many parts of the world,” said Milos Raonic.
Behind the scenes with Raonic:
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