Novak Djokovic Wimbledon 2016 outfit

The All England Lawn Tennis and Croquet Club:

Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia

A trip down memory lane:

Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Portrait of Wimbledon champion Ann Jones
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Around the grounds at Wimbledon in 1971
Wimbledon 1975: Ashe vs Connors
1976: Bjorn Borg first Wimbledon title
Portrait of 5-time Wimbledon champion Bjorn Borg
Wimbledon 1976: Chris Evert defeats Evonne Goolagong
Portrait of Virginia Wade, winner in 1977
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
1985: Boris Becker, the man on the moon
1986: Boris Becker defeats Ivan Lendl, wins second Wimbledon title
Portrait of 3-time Wimbledon champion Boris Becker
Wimbledon 1988: An era ends as Graf beats Navratilova
Wimbledon 1988: Edberg a deserving new champion
Portrait of 2-time Wimbledon champion Stefan Edberg
Wimbledon 1990: Becker vs Edberg
1990: Martina Navatilova’s historic 9th Wimbledon title
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
Andre Agassi: thanks to Wimbledon I realized my dreams
1993: Pete Sampras defeats Jim Courier
1994: Pete Sampras defeats Goran Ivanisevic
1995: Tim Henman disqualified!
Wimbledon 1996: singing in the rain
1996: Richard Krajicek upsets Pete Sampras
Wimbledon 1996: a winning streak
1997: Pete Sampras defeats Cédric Pioline
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history
Wimbledon 2012: Roger Federer defeats Andy Murray
Andy Murray’s road to the Wimbledon 2013 final
Wimbledon 2013: Andy Murray, 77 years after Fred Perry
Wimbledon 2014 coverage
Wimbledon 2015 coverage

Fashion and gear:

Polls:

Who will win Wimbledon 2016?

  • Novak Djokovic (53%, 50 Votes)
  • Roger Federer (21%, 20 Votes)
  • Andy Murray (17%, 16 Votes)
  • Dominic Thiem (5%, 5 Votes)
  • Kei Nishikori (1%, 1 Votes)
  • Stan Wawrinka (1%, 1 Votes)
  • Tomas Berdych (1%, 1 Votes)
  • Milos Raonic (1%, 1 Votes)
  • Richard Gasquet (0%, 0 Votes)
  • David Goffin (0%, 0 Votes)
  • Someone else (0%, 0 Votes)

Total Voters: 95

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Who will win Wimbledon 2016?

  • Serena Williams (33%, 8 Votes)
  • Garbine Muguruza (33%, 8 Votes)
  • Victoria Azarenka (17%, 4 Votes)
  • Simona Halep (8%, 2 Votes)
  • Angelique Kerber (4%, 1 Votes)
  • Someone else (4%, 1 Votes)
  • Agnieszka Radwanska (0%, 0 Votes)
  • Roberta Vinci (0%, 0 Votes)
  • Belinda Bencic (0%, 0 Votes)
  • Venus Williams (0%, 0 Votes)
  • Timea Bacsinszky (0%, 0 Votes)

Total Voters: 24

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Novak Djokovic with Wimbledon trophy

Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:

Uniqlo

adidas

Peugeot

Head

Seiko

Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:

bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.

bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…

no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.

no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.

On the contrary, Nike did a really good job with their Serena Williams celebratory tweet:

The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.

Also read:
adidas and Novak Djokovic: the one that got away
Social media, the star of Wimbledon 2014
Twitter and Wimbledon 2014: what have the players been up to?

Novak Djokovic, Wimbledon 2015

No problem for Djokovic who defeats reigning US Open champion Marin Cilic in straight sets 6-4 6-4 6-4. He’ll face Richard Gasquet for a place in final.

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Richard Gasquet, Wimbledon 2015

Richard Gasquet has never been known for his fighting qualities, but he proved everybody wrong with his come-from-behind victory over French Open champion Stan Wawrinka 6-4 4-6 3-6 6-4 11-9! He is through the semifinals of a Grand Slam for only the third time of his career after Wimbledon in 2007 and the US Open in 2013.

Richard Gasquet

Stan Wawrinka

Richard Gasquet

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Roger Federer, Wimbledon 2015

A routine 6-3 7-5 6-2 over Gilles Simon victory for 7-time Wimbledon champion Roger Federer. His opponent in the semifinals: local hero Andy Murray.

Roger Federer

Roger Federer

Roger Federer

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Kyrgios and Raonic, Wimbledon 2015

A battle of two players with the same assets: weak backhand and footwork, strong forehand and serve. The spectacular but controversial Australian beat Milos Raonic 5-7 7-5 7-6 6-3. For Kyrgios it is a “little bit of revenge” after Raonic beat him in the quarter-finals here last year. It is Kyrgios’s third win against a player ranked in the top 10, after his wins over Rafael Nadal at Wimbledon in 2014 and Roger Federer in Madrid last May.

Kyrgios vs Raonic

Kyrgios vs Raonic

Kyrgios vs Raonic

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