Like strawberries and cream, the Queue and all-white outfits, the champion’s climb to the players’ box to celebrate his victory with his closed ones has become a tradition at Wimbledon. It all started with Pat Cash back in 1987:
“Champions of the past had celebrated their wins in time honoured fashion. Most used to jump the net and run up to commiserate with the person they had just beaten; this was the style of the Australians such as Laver, Emerson, Hoad and Fraser. But I wasn’t prepared to do that with Ivan Lendl; I didn’t like the guy at all and I wasn’t about to sympathise with him.
Don’t get me wrong: I’m a great lover of Wimbledon’s traditions and everything they stand for, but I wanted to go where no champion had ever gone before. Suddenly I made up my mind, and nothing or nobody was going to stop me. I had looked up to the players box, and so many of the people who meant so much to me were there: my coach Ian Barclay, my girlfriend Anne-Britt, my dad, my sister Renee, my uncle Brian, and the woman who had helped me become one of the fittest players ever to walk on a tennis court, Ann Quinn. I had to be up there with them, and I was going to show my gratitude by climbing up to them.
Why did I do it? Growing up I’d always seen myself as just a normal Aussie kid who liked rock and roll music, football and girls, but I suppose I was just a little bit left of centre. I was kind of crazy, and always tried to be a bit different. My family upbringing had never involved a lot of hugging, but I had it in my head that if I ever won Wimbledon I would show the world how much I actually felt for those people. I wanted to be with them for these most memorable minutes of my life, and the most public way of showing my thanks was to do it in this greatest arena in tennis. So off I went.” 
Since then, 14 players have scaled terraces to the players’ box to embrace their family and coaches.
The most unexpected – and out of character – climb was probably Sampras‘ when he beat Pat Rafter in 2000 and broke Roy Emerson’s Grand Slam record:
“I finally won it, 6-7 7-6 6-4 6-2. It was dusk by then, and flashbulbs went off like a thousand lightning strikes. I looked over at Paul [Annacone] in the players’ box. He gestured up toward the area where we knew my folks were sitting. I was disoriented, but I knew what to do next – I climbed into the stands to find and hug my folks. And those flashbulbs just kept exploding. The scene was surreal.
Left to my own devices, I probably wouldn’t have climbed into the stands. Thinking about it in advance, I would have said “None of us likes to make a really big scene, and my parents would find it embarrassing, I don’t think I’ll do that.” But when Paul signaled me, I knew immediately it was the right thing to do. Much like when I had to speak at Tim Gullikson’s funeral, my first reaction was to avoid drama and attention. But when the moment arrived in both those cases, I knew enough to do the right thing. As Paul said later, when I asked him why he had thought to signal me, “How often to you break the Grand Slam record, at a place that’s been so good to you, in front of people who have been so good to you?” 
The most spectacular was Nadal‘s one after his thrilling marathon win over Federer in 2008.
“I collapsed flat on my back on the Wimbledon grass, arms outstretched, fists clenched, roaring with triumph. The silence of the Centre Court gave way to pandemonium, an I succumbed, at long last, to the crowd’s euphoria, letting it wash over me, liberating myself from the mental prison I had inhabited from start to finish of the match, all day, the night before, the full two weeks of the greatest tennis tournament on earth. […] the tears came, and there was nothing I could do to stop them, and there was one more thing I had to do before the ceremony, one emotional release I needed before I could behave with some semblance of the restraint that Wimbledon tradition required.
I ran toward the corner where my father and mother and Toni, Titin, Carlos Costa, Tuts and Dr Cotorro had been sitting, and were now standing, and I clambered up the seats and scaled a wall to reach them. I was crying, and my father, the first to greet me, was crying too, and we hugged, and I hugged my mother, and I hugged Toni and the three of us all held one another in one great, tight family embrace.” 
After Rafa celebrated with his family, he made a U-turn towards the Royal Box to greet the Spanish Crown Prince and his wife.
“A few fraught minutes (and deuces) later, the title was mine. In the celerations after Novak’s decisive netted backhand, I was aware that people had started to come onto the court. When I finally sat down, I saw Andrew Jarrett coming over.
“Have I got enough time to go to my family and friends?” I asked.
“You need to be quick.”
I climbed up to the players’ box and went to Ivan first. He was sitting next to Novak’s team. It wasn’t a conscious decision to seek him out, but it was fitting that he was the first person I saw.
I’ve no idea if Ivan said anything to me or not. Two things I recall: my uncle, Neil, was sitting a few rows back and he was so desperate to high-five me that he reached forward and stuck his armpit right in Sir Chris Hoy’s face. Then, of course, I hadn’t seen my mum and someone shouted “Your mum, your mum”, so I went back and gave her a hug.” 
 Uncovered by Pat Cash
 A champion’s mind by Pete Sampras and Peter Bodo
 Rafa by John Carlin
 Seventy-seven my road to Wimbledon glory by Andy Murray
The All England Lawn Tennis and Croquet Club:
Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia
A trip down memory lane:
Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Portrait of Wimbledon champion Ann Jones
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Around the grounds at Wimbledon in 1971
Wimbledon 1975: Ashe vs Connors
1976: Bjorn Borg first Wimbledon title
Portrait of 5-time Wimbledon champion Bjorn Borg
Wimbledon 1976: Chris Evert defeats Evonne Goolagong
Portrait of Virginia Wade, winner in 1977
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
1985: Boris Becker, the man on the moon
1986: Boris Becker defeats Ivan Lendl, wins second Wimbledon title
Portrait of 3-time Wimbledon champion Boris Becker
Wimbledon 1988: An era ends as Graf beats Navratilova
Wimbledon 1988: Edberg a deserving new champion
Portrait of 2-time Wimbledon champion Stefan Edberg
Wimbledon 1990: Becker vs Edberg
1990: Martina Navatilova’s historic 9th Wimbledon title
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
Andre Agassi: thanks to Wimbledon I realized my dreams
1993: Pete Sampras defeats Jim Courier
1994: Pete Sampras defeats Goran Ivanisevic
1995: Tim Henman disqualified!
Wimbledon 1996: singing in the rain
1996: Richard Krajicek upsets Pete Sampras
Wimbledon 1996: a winning streak
1997: Pete Sampras defeats Cédric Pioline
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history
Wimbledon 2012: Roger Federer defeats Andy Murray
Andy Murray’s road to the Wimbledon 2013 final
Wimbledon 2013: Andy Murray, 77 years after Fred Perry
Wimbledon 2014 coverage
Wimbledon 2015 coverage
Fashion and gear:
Who will win Wimbledon 2016?
- Novak Djokovic (53%, 50 Votes)
- Roger Federer (21%, 20 Votes)
- Andy Murray (17%, 16 Votes)
- Dominic Thiem (5%, 5 Votes)
- Kei Nishikori (1%, 1 Votes)
- Stan Wawrinka (1%, 1 Votes)
- Tomas Berdych (1%, 1 Votes)
- Milos Raonic (1%, 1 Votes)
- Richard Gasquet (0%, 0 Votes)
- David Goffin (0%, 0 Votes)
- Someone else (0%, 0 Votes)
Total Voters: 95
Who will win Wimbledon 2016?
- Serena Williams (33%, 8 Votes)
- Garbine Muguruza (33%, 8 Votes)
- Victoria Azarenka (17%, 4 Votes)
- Simona Halep (8%, 2 Votes)
- Angelique Kerber (4%, 1 Votes)
- Someone else (4%, 1 Votes)
- Agnieszka Radwanska (0%, 0 Votes)
- Roberta Vinci (0%, 0 Votes)
- Belinda Bencic (0%, 0 Votes)
- Venus Williams (0%, 0 Votes)
- Timea Bacsinszky (0%, 0 Votes)
Total Voters: 24
In the Olympics if you lose the final, you still get a silver medal. A runner-up trophy at a Slam doesn’t really compare with a silver medal. In the Wimbledon final, you have everything to gain and everything to lose at the same time. I had come through that semi-final against Janowicz and I knew I had a great chance of winning the final.
I was OK until the last 30 minutes before the match and then the nerves hit me again. I’m sure Novak, Rafa and Roger and their teams were nervous but the knowledge that they’d won Wimbledon before must have helped. Last year I lost and I did think that I might never get another chance to do it. For me, someone who has never won it before, and my support team, the nervousness is heightened. And that’s before you even think about it being my home Grand Slam and the extra expectation that entails.[…]
Then, finally, there is the walk to Centre Court. The one thing that helped me there is that I’ve walked through the corridor so many times. As soon as I started the walk, I felt better. It didn’t feel uncomfortable, the nerves eased. I know those hallways. I have sat on Centre Court, I have played numerous matches out there. I felt even better than the previous year. Walking to the court I could see people out of the window. People going up to the Hill, looking at their tickets, rushing to take their places. They looked happy. So I felt I should be, too.
The beginning of any match is really important, and even more so in a Grand Slam final. Statistics show that if you win the first set in a Slam final, you are much more likely to go and win the match. And this time, I had three break points in the first game. I wanted to get that break from 0-40, I was hitting the ball well from the back of the court, but I didn’t quite make it.[…]
The final was much as I expected it, full of deep-hitting, eneregy-sapping rallies, Novak striking the ball out of the middle, and both of us looking for that essence of authority. Winning the first set was going to be critical and, after I couldn’t convert any of my chances in the first game, I broke in the third with a backhand down the line, wrong-footing him. We had played 20 tortuous minutes and it was only 2-1. Then, in game four, I had three break points and took advantage of the second.
I immediately had Novak on the back foot on his serve again, earning three break points and taking the second. I hung on to my advantage this time, and when I eventually served out he set to love, I felt a rush. I had played the perfect service game and pretty much a perfect set.
I did get a bit defensive at the start of the second set and Novak pushed out to a 4-1 lead. At 4-2, I had two break points, but he won three in a row for advantage. I hung around in another long rally, broke his next serve and he double-faulted the game away. 4-3.
Four games to three became 4-4 and 5-5. At 15-all in the eleventh game, Novak got involved in a dispute with umpire Mohamed Lahyani about a baseline call – Novak thought the ball was out but there was no call and Hawk-Eye, so I’m told, said it was good. I had two break points and on the second, he netted. For the second time, I served out to love, this time finishing the set with an ace. Two sets to love up. A nice cushion but the job was nowhere near finished.[…]
At least the finishing line was in sight. I imagine that’s the same as when you reach the last kilometre of a marathon and you feel much better than you did five kilometres out because you know the end is close. In the same way, it is a lot easier to chase the balls down when you are only one set away from finishing the match rather than another two-and-a-half sets, which is what it was looking like at 4-1 down 15 minutes previously. I was now in a position where I could really put pressure on an try to close out the match.[…]
I felt I was beginning to read Novak’s intentions, even though I went from 2-0 up to 4-2 down in the third. I broke back, setting it up with a swinging forehand and he missed his backhand long. Then I held for four-all, with another of those running forehands to a backhand drop shot.
In the next game at 15-all, again I had to cover some ground. Novak played a drop shot, I could only flick it back, he played a lob, but I had the time to spin round and give chase and got enough of a racket on it to fire the ball at him before he could react. 15-30.
I suppose the next point was one of the most crucial. Novak struck a very solid forehand into my forehand corner which meant a scramble and a forehand ‘get’. He swept his backhand deep into the opposite corner, which I managed to get back as well, this time with interest. he could only play an off-balance backhand volley and i had read it, moving up the court for a forehand winner.
An explosion of noise. The crowd was right in my head now. I could sense their support, their desire, their drive. I wanted to get them over the line. I was blowing hard, but so was Novak. When he netted a forehand on the next poin point, I remeber him walking back to the chair and looking at him for a split-second. He kicked out at his racket bag. He was suffering. I was about to serve for Wimbledon.
A few fraught minutes (and deuces) later, the title was mine.
Having won the Olympic gold medal and the US Open the previous year, I expected to go into Wimbledon with a bit more confidence, but the feelings of nervousness and stress were still the same. Maybe after the US Open, I felt that playing a Slam wouldn’t be the same arduous challenge anymore because I had won one, but for 99 per cent of the British population Wimbledon is the only one that really counts for the British players. I couldn’t change that. I felt that pressure.
Getting the first in under the belt can be the trickiest at Wimbledon. I am always nervous before the opening match because the court plays differently for a couple of days; it is extremely green and tricky underfoot. So I was really pleased to put in a decent first-round performance against Benjamin Becker.
Elsewhere, Rafael Nadal went out in the first round to Steve Darcis of Belgium and Roger Federer was beaten in the second round by Sergiy Stakhovsky from Ukraine (the guy I had beaten in the US Open junior final in 2004). Both Rafa and Roger were in my half of the draw and as soon as they were out, all the media talk about how tough it was going to be for me suddenly turned. ‘This is Andy’s Wimbledon to win.’ ‘If he doesn’t get to the final it will be a catastrophe.’ That’s why I never get obsessed with draws. But it is hard to block out that sort of talk and avoid complacency.
The fact that a lot of players were slipping and sliding on the courts in difficult conditions was also a concern. Against Lu Yen-hsun in the second round, I didn’t feel comfortable at all. My movement was stiff and tentative. I was also playing on No.1 Court which plays a little differently to Centre Court so I wasn’t settled. I felt anxious throughout, but managed to get through in straight sets.
The win set up a third round meeting with Tommy Robredo of Spain, the number 32 seed and a very fine player. We played under the roof on Centre Court which changes the conditions somewhat. It gives the court slightly different characteristics, which was something I needed to use to my advantage. I think I did a good job; it was my best match of the tournament.
Saturday afternoon brought some light relief as I got the opportunity to meet again some of my fellow Team GB Olympians, who had been invited into the Royal Box for the day. It was great to see some familiar faces, all decked out in the box, so after a quick switch of clothes from my practice gear into a suit and tie, I walked out to an ovation that was one of the most profound of my life. These are not the kind of occasions I particularly relish – I don’t know quite what to do or say, but everyone wanted to shake hands, have their pictures taken, say a few encouraging words. That was special for me. My spirits were rising all the time.
On Monday, I felt really good in defeating the Russian Mikhail Youzhny in straight sets. My quarter-final opponent would be Fernando Verdasco of Spain, a left-hander, the first time I had played one since Feliciano Lopez in the third round of the 2012 US Open.
It might not be easy for the layman ot understand why, but playing lefties is very different because of their variety of spins and angles. And when Verdasco is having a good serving day – as he was this time – he is a daunting challenge.[…]
Even though it was a five-setter, there was not too much running involved – only three kilometres over three-and-a-half hours. Many of the points were quick ones. After the match, I was more mentally than physically tired. The whole affair was really draining and emotional. Often guys come back from two sets to love down and end up losing that fifth set because it is hard to keep that concentration and not have a dip for a few games. Luckily I didn’t do that in the fifth and it was great to know I could come back to win without playing my best tennis.
In the semi-finals, I was drawn to play Jerzy Janowicz of Poland. He had been one of the stories at the end of 2012, racing through the field at the Paris Masters indoor event to reach the final and his ranking shot up as a consequence. He beat me in that tournament – I had match point, but didn’t follow through with a shot when I had a chance.
No one could predict how Janowicz would feel playing in his first Grand Slam semi-final. I know from experience that you feel so close to a final, but it also seems a huge distance away. […]
My opponent hit a 139-mph ace in his first service game, a statement of intent. Against someone like Janowicz it is important to let them know you mean business, that whatever they do, you are right in there with them, not prepared to give an inch.
I lost the first set on a tie-break. It was clumsy on my part but it was only one set. I broke his first service game in the second set. It was past eight o’clock and I could sense he was getting agitated by the gradually worsening light. It was perfectly playable but he kept on chuntering to the umpire about it. When I won the third set from 4-1 down, which he wasn’t happy about (neither was I that I let him have such a lead), he was going at the umpire again. I didn’t see Andrew Jarrett, the referee, walking on to the court, but I suddenly sensed his presence.
‘We’re going to close the roof,’ he told me.
I just thought he had to be kidding. Just because Janowicz is moaning about the light, we close the roof? Why? I wanted him to explain the rule to me but, as far as I recall, all he said was,
‘It’s the fairest thing to do… I’ve decided to close it.’
Back in the locker room, Janowicz was soon on his mobile phone, which was pretty hilarious when I come to think about it. It wasn’t a quiet conversation either, he was pretty agitated. I just sat down with my team, had a shower, and got ready to come back out to play. Anyone would be a little angry at the circumstances. I had the momentum and the light was good enough to play. It was 8.40pm, hardly night-time at that time of the year. There was at least half an hour of playable light left.
But I knew I had to put that grievance behind me. I had a job to finish. I wanted to win the match and win it now. And I was pleased with how quickly I settled down when we went back on court. I played a really good fourth set.
And so I was into the Wimbledon final again, against Novak. it was a match-up I was beginning to relish.
Interview by l’Equipe, translation by Tennis Buzz
Q: Do you remember the first time you met Andy Murray?
It was during a Davis Cup tie in 2004, we were playing against Luxembourg. He had a knee injury, but he was there as a drawer of water. He was only 16 years old but he looked and listened everything, he was very interested in what was happening in training. He immersed himself in the atmosphere.
Q: And the first time you played him?
It was in La Manga, Spain, where we were training before a Davis Cup tie. Even though he was still very young and we were playing at a different level than his own, he had time, he was not under pressure and we knew then that he was going to be really good.
Q: You were one of his early role models, was he intimidated?
He had seen me play a lot and he was probably surprised how relaxed I was and how I liked to have fun off the court. We got along well, we made jokes, we played backgammon during rain interruptions. We had many things in common, and especially we both knew he was about to take over as British number one.
Q: He says you’ve been like a big brother for him, did you feel some kind of responsability towards him?
It was not really a responsibility, but I liked him. I thought that with my experience there were some areas in which I could help. When I arrived on the circuit, I trained a lot with Jeremy Bates, who was British No 1 at the time. Just to see him and be around him helped me to break barriers, to be accepted on the circuit. We trained a bit together, we went out to dinner and we talked about many different things.
Q: When you’re the British number one, you’re always on the spotlight. Which advice did you give him?
It was more related to life on the circuit, how to handle different aspects such as the media, sponsors, practices. On this stuff, the ball was always in his camp. When you’re British No. 1, you’re always on the spotlight, a lot of people want to give their opinion. In fact, I did not want to give him more reviews. I just wanted to give him some advices only when he asked me to.
Q: Do you remember the first official match you played against each other?
He beat me, but it should have been much easier for him that day (smile). It was the first round of the Basel tournament in 2005. He ended up beating me 7-6 in the third set. It was the kind of player I did not like playing. When I gave him a possibility, he was very good to pass me or force me to make a low volley and then pick me on the second ball with a great lob. I still try to remind him that I beat him in the last game we played together in 2006 in Bangkok (smile).
Q: How would you describe his personality?
He has a very dry sense of humor. He is stubborn. And he is honest.
Q: Like you before him, Andy has to face huge media and public pressure as British number one. Did you advise him on this subject too?
When he was young and began to attract media attention, I told him not to read everything that was written in the press and focus on the work he has to do. And to be honest, he did not (laughs). For a long time, he read what people wrote about him and he was influenced by it. That’s not a problem when you are on the rise and they write nice things. But when things start to go wrong, there are criticisms and he was frustrated. Sometimes he probably tried to fight against that. But it’s a learning process. Today he is much more mature, he understands how things work, he has the experience and manages it all very well.
Q: Why is it so hard to be the British No. 1?
There’s sometimes a disproportionate amount of attention. As Wimbledon is the largest and the world’s best tournament there is a lot of interest in the sport in the country, but we have very few good players. That’s the advantage you have in France, there is more depth while here there is huge attention on one player. It was me during my career, and today it’s Andy. It takes time getting used to it.
Q: How did it materialize at your time?
I realized it soon enough. It’s probably when I was disqualified at Wimbledon in 1995. I was the first player in 125 years to be disqualified at Wimbledon. And it was a very fast learning. I got destroyed by the media and I realized that I needed to have good results to make sure that people would not remember me just for that. I also realized that I had to get control of things that I could control. And everything that was said in the press, on TV, I could not control it. I could not help it, and from that day I very rarely read the newspapers.
Q: At one point in his career, when he could not win Grand Slam tournaments, Andy Murray was labeled as a loser, like you…
He did not mean to lose four Grand Slam finals in a row, but when we look at it closer, he lost against Federer and Djokovic, two of the best players of all time. And this 28-day period between the final of Wimbledon 2012 where he lost against Federer and showed so much emotion and winning the London Olympics on the same court against the same opponent, it was a turning point in his relationship with the British public. They really understood what it meant to him and how hard he worked.
Q: What was the role of Ivan Lendl to help him take that step?
Ivan played a huge role in Andy’s development of Andy and his success, and I believe that the symmetry between their careers was incredible. Lendl lost four Grand Slam finals before winning one and Andy was in the same boat. Lendl helped him keep believing he could win these big tournaments.
Q: You were here, in the commentary box, when he won in 2013
The expectation around the match was so huge, it was the seventh day of the seventh month, 77 years after Fred Perry last won… The excitement was huge and when the match took place, the seven first games lasted incredibly long time, in stifling heat. The first set was crucial. Andy never gave up, his tenacity and performance were absolutely incredible.
Q: How did you feel during this famous last game, when he served for the match?
Andy served from the side which was right outside our box. When he was 15-0, we said one done, just three more points, back to simple things. Then it was 30-0 and 40-0, he has three match points, it will be the right time! But this game kept going for another 10 or 12 minutes. The pressure, nervousness there was everywhere was unbearable.
Q: Andy Murray has a very complete game. Which are his strengths in your opinion?
He has many. His groundstrokes are fantastic. His athletic abilities are sometimes underestimated, the way he moves, his anticipation, the way he plays the game. I think the variety of his game is another strong point. He is able to change the pace a lot. He uses well his backhand slice. He is very comfortable at the net. His play at the net is underestimated. Above all, he is able to change the game in terms of style according to the situation and it is very rare. When you have only one style of play, it is easier to work on it and continue to improve your game, but it also makes you a bit limited. He has different aspects, more variety. It took him a little longer to understand his assets and use them, but nowadays we see the best of Andy Murray.
Q: And his weaknesses?
Fortunately, he still has plenty of them. When he plays badly, his first serve percentage decreases and his second serve is a bit vulnerable. The service is a crucial aspect, and that’s something he’s working on a lot. From the baseline, when he dictates play and he is aggressive, that is where he is at his best. When he gets on the defensive, he reacts, steps back and his opponent dictates the game, he must run and is struggling. He must find the balance between attack and defense, and recently he has found it.
Q: Does the Big Four still exist?
For me, yes, no doubt. Federer, Nadal, Murray and Djokovic rankings inside the top 4 change, but when we look at how they dominated the biggest tournaments, all the Grand Slam semifinals they played, the number of Grand Slams and Masters 1000 won, they are still the players to beat. Djokovic is the head of this group today.
Q: You were one of the last serve and volley players. What do you think about the state of net play in today’s tennis?
There are no serve and volley players anymore, it’s sad but that’s the way the game has evolved. On hard courts, grass or indoor, the surfaces are slower, the conditions generally are slower. It is also about the way the players move. Returns of serve are better, faster and stronger, which reduce the opportunities to come to the net. If you come to the net today you must be even more effective than before. It is reflected in the way the players have changed at the junior level. Less coaches how to volley well. Many players today don’t have the correct grip position.
Q: Can you give us your top 5 of best players at the net?
Looking at the Top 100, I have trouble answering the question “who is the best volley player?” Some players volley quite well like Andy Murray, Feliciano Lopez and Radek Stepanek. But none of these players would be back in the Top 20 or Top 30 of best volley players some years ago. Will it come back? I doubt it.
Photo: Henman and Murray, 2013, Getty images
In 2009 Robinsons worked on a campaign celebrating the nation’s love for tennis during Wimbledon and out hope that, one day, we would see a British winner. Following Andy Murray’s win on Sunday, Robinsons has updated the original ad to celebrate the Scots success at Wimbledon:
The ad originally aired four years ago and featured people celebrating a British champion as the voiceover said “it will happen again, and we’ll be proud to be part of it”. The new version of the ad now ends with the line “worth the wait wasn’t it?”.