Novak Djokovic Australian Open 2016 outfit

A sneak peek at world number one Novak Djokovic‘s outfit for this year’s Australian Open:

Novak Djokovic Australian Open 2016 outfit

Can you spot the differences with his previous outfits? Not really, right?
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2015 US Open coverage

2015 US Open

Relive some of the best moments in the US Open history and follow our coverage on Tennis Buzz:

If you attend the Open and wish to share your stories or pictures, please leave us a comment below.

Fashion and gear:

A trip down memory lane:

Top 5 strange events at the US Open
US Open biggest upsets
1970 US Open: Margaret Court completes the Grand Slam
1971 US Open: Chris Evert becomes the “It Girl”
1972 US Open: Ilie Nastase defeats Arthur Ashe
1973 US Open: Margaret Court defeats Evonne Goolagong
1978: the US Open moves to Flushing Meadows
1978 US Open: 4th consecutive US Open title for Chris Evert
1978 US Open: Jimmy Connors defeats Bjorn Borg
79 US Open 2nd round: McEnroe vs Nastase, chaos on court
1979 US Open: John McEnroe defeats Vitas Gerulaitis
1980 US Open: John McEnroe defeats Bjorn Borg
1981 US Open: Tracy Austin defeats Martina Navratilova
1981 US Open: John McEnroe defeats Bjorn Borg: Borg’s last Grand Slam match
1983 US Open: Career Grand Slam for Martina Navratilova
1984 US Open: John McEnroe last Grand Slam title
1990 US Open: Linda Ferrando upsets Monica Seles
1990 US Open: Alexander Volkov upsets Stefan Edberg
1990 US Open, the spitting incident
1991 US Open: Connors, 39 qualifies for the semifinals
1991 US Open: Seles and Capriati introduce power in womens tennis
1991: Monica Seles first US Open title
1991 US Open: playing to perfection, Edberg grabs first Open
1991 US Open: Edberg’s final dominance doesn’t diminish Courier
1992: Stefan Edberg defeats Pete Sampras
1992 US Open: Edberg takes Sampras, US Open, No.1 ranking
1993 US Open: Pete Sampras defeats Cédric Pioline
1994 US Open 4th round: Jaime Yzaga defeats Pete Sampras
1994: first US Open title for Andre Agassi
1995: Pete Sampras defeats Andre Agassi
1996 US Open: Class act Edberg making one last run at US Open
2001 US Open: Venus defeats sister Serena
2001 US Open QF: Andre Agassi – Pete Sampras
2001 US Open: Lleyton Hewitt defeats Pete Sampras
2002 US Open: last Grand Slam title for Pete Sampras
2004 US Open: First time to NYC for a French fan of Agassi
2005 US Open: Roger Federer defeats Andre Agassi
Andre Agassi gives the Open crowd one more thrill ride, August 31st, 2006

Reports:

Polls:

Who will win the 2015 US Open?

  • Roger Federer (47%, 74 Votes)
  • Novak Djokovic (28%, 44 Votes)
  • Rafael Nadal (10%, 15 Votes)
  • Andy Murray (8%, 12 Votes)
  • Stan Wawrinka (3%, 4 Votes)
  • Other (2%, 3 Votes)
  • Kei Nishikori (1%, 2 Votes)
  • Tomas Berdych (1%, 2 Votes)
  • David Ferrer (0%, 0 Votes)
  • Marin Cilic (0%, 0 Votes)
  • Milos Raonic (0%, 0 Votes)

Total Voters: 156

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Will Roger Federer win another Grand Slam title before the end of his career?

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Who will win the 2015 US Open?

  • Serena Williams (70%, 63 Votes)
  • Maria Sharapova (9%, 8 Votes)
  • Other (8%, 7 Votes)
  • Simona Halep (7%, 6 Votes)
  • Ana Ivanovic (2%, 2 Votes)
  • Lucie Safarova (2%, 2 Votes)
  • Caroline Wozniacki (1%, 1 Votes)
  • Garbine Muguruza (1%, 1 Votes)
  • Petra Kvitova (0%, 0 Votes)
  • Karolina Pliskova (0%, 0 Votes)
  • Carla Suarez Navarro (0%, 0 Votes)

Total Voters: 90

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Nishikori and Djokovic 2015 US Open outfits

Uniqlo has just unveiled Novak Djokovic and Kei Nishikori‘s US Open outfits on its Japanese website.

A basic blue shirt for Djokovic once again:

Novak Djokovic 2015 US Open outfit

A more colorful outfit for Nishikori:

Kei Nishikori 2015 US Open outfit

The kits will be available online on August 24th.

Stay tuned for more US Open coverage.

Also read:
Sponsors celebrate Djokovic Wimbledon success on Twitter
Novak Djokovic 2014 US Open outfit
Kei Nishikori 2014 US Open outfit

Novak Djokovic with Wimbledon trophy

Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:

Uniqlo

adidas

Peugeot

Head

Seiko

Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:

bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.

bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…

no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.

no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.

On the contrary, Nike did a really good job with their Serena Williams celebratory tweet:

The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.

Also read:
adidas and Novak Djokovic: the one that got away
Social media, the star of Wimbledon 2014
Twitter and Wimbledon 2014: what have the players been up to?

Wimbledon 2015 coverage

The All England Lawn Tennis and Croquet Club:

Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia

Fashion and gear:

A trip down memory lane:

Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Portrait of Wimbledon champion Ann Jones
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Around the grounds at Wimbledon in 1971
Wimbledon 1975: Ashe vs Connors
Bjorn Borg – Ilie Nastase Wimbledon 1976
Portrait of 5-time Wimbledon champion Bjorn Borg
Wimbledon 1976: Chris Evert defeats Evonne Goolagong
Portrait of Virginia Wade, winner in 1977
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
1985: Boris Becker, the man on the moon
Portrait of 3-time Wimbledon champion Boris Becker
Wimbledon 1988: An era ends as Graf beats Navratilova
Wimbledon 1988: Edberg a deserving new champion
Portrait of 2-time Wimbledon champion Stefan Edberg
Wimbledon 1990: Becker vs Edberg
1990: Martina Navatilova’s historic 9th Wimbledon champion
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
Andre Agassi: thanks to Wimbledon I realized my dreams
1993: Pete Sampras defeats Jim Courier
1994: Pete Sampras defeats Goran Ivanisevic
1995: Tim Henman disqualified!
1996: Richard Krajicek upsets Pete Sampras
1997: Pete Sampras defeats Cédric Pioline
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history
Wimbledon 2014 coverage

Preview and Recaps:

Polls:

Who will win Wimbledon 2015?

  • Serena Williams (53%, 23 Votes)
  • Maria Sharapova (14%, 6 Votes)
  • Simona Halep (12%, 5 Votes)
  • Other (7%, 3 Votes)
  • Petra Kvitova (5%, 2 Votes)
  • Caroline Wozniacki (2%, 1 Votes)
  • Lucie Safarova (2%, 1 Votes)
  • Ekaterina Makarova (2%, 1 Votes)
  • Ana Ivanovic (2%, 1 Votes)
  • Carla Suarez Navarro (0%, 0 Votes)
  • Angelique Kerber (0%, 0 Votes)

Total Voters: 43

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Who will win Wimbledon 2015?

  • Roger Federer (36%, 59 Votes)
  • Novak Djokovic (31%, 51 Votes)
  • Andy Murray (18%, 29 Votes)
  • Stan Wawrinka (6%, 10 Votes)
  • Rafael Nadal (6%, 9 Votes)
  • Kei Nishikori (1%, 2 Votes)
  • Milos Raonic (1%, 1 Votes)
  • Tomas Berdych (1%, 1 Votes)
  • Other (1%, 1 Votes)
  • David Ferrer (0%, 0 Votes)
  • Marin Cilic (0%, 0 Votes)

Total Voters: 163

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