Novak Djokovic will appear in his first campaign for Uniqlo since being named brand ambassador in May 2012. He will front the campaign for Airism, an underwear collection made from a high-tech fabric.

The campaign breaks in Japan on Wednesday and will appear globally later in the spring in both outdoor and print media.

I guess it will be much less sexy than Nadal ads for Armani

Via WWD

Available for purchase online (only in Japan?)

Preview, recap and analysis:

Aussie youngsters
Three women who had a great Australian Open… and two who didn’t

A trip down memory lane:

Australian Open trivia
The tragedy of Daphne Akhurst
The Norman Brookes Challenge Cup
1960 Australian Open: Neale Feaser, a costly volley
1960-63 Australian Open: Jan Lehane four time runner-up
1987-1988 Swedes spoil the party
January 11, 1988: first day of play at Flinders Park
2001 Australian Open: Pat’s last chance
2001 Australian Open final: Andre Agassi defeats Arnaud Clément
2003 Australian Open: last Grand Slam title for Agassi
2005 Australian Open: Heartbreak for Lleyton Hewitt

Marketing:

Australian Open 2013: live like a player

Fashion and gear:

Roger Federer Nike outfit preview
Rafael Nadal Nike outfit preview
Roger Federer Nike outfit
Juan Martin Del Potro Nike outfit
Serena Williams Nike outfit
Maria Sharapova Nike outfit
Victoria Azarenka Nike outfit
Li Na Nike outfit
Ana Ivanovic adidas dress
Venus Williams dress by EleVen
Kei Nishikori and Shingo Kunieda Uniqlo outfit
Lleyton Hewitt C’mon outfit

Polls:

Who will win the Australian Open 2013?

  • Novak Djokovic (44%, 56 Votes)
  • Roger Federer (41%, 53 Votes)
  • Andy Murray (7%, 9 Votes)
  • Juan Martin Del Potro (3%, 4 Votes)
  • Other (2%, 3 Votes)
  • Tomas Berdych (2%, 2 Votes)
  • Jo-Wilfried Tsonga (1%, 1 Votes)
  • David Ferrer (0%, 0 Votes)
  • Richard Gasquet (0%, 0 Votes)
  • Milos Raonic (0%, 0 Votes)

Total Voters: 128

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Who will win the Australian Open 2013?

  • Serena Williams (37%, 45 Votes)
  • Maria Sharapova (26%, 31 Votes)
  • Victoria Azarenka (17%, 20 Votes)
  • Agnieszka Radwanska (7%, 8 Votes)
  • Li Na (5%, 6 Votes)
  • Other (5%, 6 Votes)
  • Angelique Kerber (2%, 2 Votes)
  • Petra Kvitova (2%, 2 Votes)
  • Sam Stosur (1%, 1 Votes)
  • Sara Errani (0%, 0 Votes)

Total Voters: 121

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Here’s a peek at what Novak Djokovic will wear on court at the 2012 US Open.

The Performance Wear DRY-EX Polo Shirt is available in three colours – white, royal blue and navy blue.

The full Performance Wear range also features a tracksuit and warm-up jacket, plus accessories such as wrist bands.

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2011 US OPEN TENNIS TOURNAMENT   /     ROGER FEDERER       -     Arthur Ashe Stadium Court, Flushing  NYC      -      09/03/11

All US Open 2012 posts are tagged US Open and are listed up below:

10 tips for your day at the US Open
US Open trivia

Fashion and gear:

adidas players outfits
Andy Murray adidas outfit
Ana Ivanovic adidas outfit
Fernando Verdasco adidas outfit
Maria Kirilenko adidas outfit
Jo-Wilfried Tsonga adidas outfit
Caroline Wozniacki adidas outfit
Kim Clijsters Fila outfit
Roger Federer Nike outfit
Maria Sharapova Nike outfit
Serena Williams Nike outfit
Victoria Azarenka Nike outfit
Petra Kvitova Nike outfit
Li Na Nike outfit
Sam Stosur asics outfit
Novak Djokovic Uniqlo outfit

A trip down memory lane:

Top 5 strange events at the US Open
US Open biggest upsets
1970 US Open: Margaret Court completes the Grand Slam
1971 US Open: Chris Evert becomes the “It Girl”
79 US Open 2nd round: McEnroe vs Nastase, chaos on court
1979 US Open: John McEnroe defeats Vitas Gerulaitis
1980 US Open: John McEnroe defeats Bjorn Borg
1981 US Open: Tracy Austin defeats Martina Navratilova
1981 US Open: John McEnroe defeats Bjorn Borg: Borg’s last Grand Slam match
Back in 1990: Sabatini and Sampras win their first GS title: part 1part 2
1991 US Open: Connors, 39 qualifies for the semifinals
1991 US Open: Seles and Capriati introduce power in womens tennis
1991 US Open: Stefan Edberg defeats Jim Courier
1992: Stefan Edberg defeats Pete Sampras
1994 US Open 4th round: Jaime Yzaga defeats Pete Sampras
2000 US Open: Marat Safin defeats Pete Sampras
2001 US Open: Venus defeats sister Serena
2001 US Open QF: Andre Agassi – Pete Sampras
2001 US Open: Lleyton Hewitt defeats Pete Sampras
2002 US Open: last Grand Slam title for Pete Sampras
2003 US Open: Roddick wins his first (and only) Grand Slam title
2004 US Open: First time to NYC for a French fan of Agassi
Andre Agassi gives the Open crowd one more thrill ride, August 31st, 2006
2011 US Open by the numbers

Recap and analysis:

Tennis’ Big Three at the US Open
The 2012 US Open favorites and their racquet
First week recap

Polls:

Who will win the 2012 US Open?

  • Roger Federer (39%, 73 Votes)
  • Andy Murray (29%, 54 Votes)
  • Novak Djokovic (23%, 42 Votes)
  • Tomas Berdych (4%, 7 Votes)
  • Juan Martin del Potro (3%, 5 Votes)
  • David Ferrer (1%, 2 Votes)
  • Other (1%, 2 Votes)
  • Jo-Wilfried Tsonga (1%, 1 Votes)
  • John Isner (0%, 0 Votes)

Total Voters: 186

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Who will win the 2012 US Open?

  • Serena Williams (35%, 39 Votes)
  • Maria Sharapova (23%, 25 Votes)
  • Petra Kvitova (14%, 15 Votes)
  • Victoria Azarenka (11%, 12 Votes)
  • Agnieszka Radwanska (6%, 7 Votes)
  • Other (5%, 5 Votes)
  • Kim Clijsters (3%, 3 Votes)
  • Caroline Wozniacki (2%, 2 Votes)
  • Sam Stosur (2%, 2 Votes)
  • Angelique Kerber (1%, 1 Votes)

Total Voters: 111

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