Novak Djokovic will appear in his first campaign for Uniqlo since being named brand ambassador in May 2012. He will front the campaign for Airism, an underwear collection made from a high-tech fabric.

The campaign breaks in Japan on Wednesday and will appear globally later in the spring in both outdoor and print media.

I guess it will be much less sexy than Nadal ads for Armani

Via WWD

We reported to you back in June that Caroline Wozniacki would launch her own underwear collection, here are a few pics of her new line:

Read More

The Caroline Wozniacki Underwear collection is made in collaboration with the Danish underwear brand JBS and will debut worldwide in September 2012.
The undergarments were designed with input from the tennis star and are meant to reflect her own sense of style. With the tag line “This Is Me”, the collection aims to provide a look at Wozniacki’s personal side.

JBS is Scandinavia’s leading underwear manufacturer in terms of size, revenue and popularity.

Via Caroline Wozniacki official website

Check out these just released pics of a shirtless Rafael Nadal for Armani Jeans and Emporio Armani Underwear!

Nadal Fall/Winter Armani campaign

Nadal Fall/Winter Armani campaign

And some backstage images and video of the campaign unveiling at Macy’s, NYC (source Armani Facebook page):
Read More

Bjorn loves John

One was calm and collected.
One was fierce and furious.
Together, they changed tennis forever.

Björn <3 John is a limited edition underwear collection celebrating the single greatest duo in sports history.

With double designs and part of the proceeds going straight to charity, Björn Borg and John McEnroe team up in the Swedish Underwear Liberation.

Four different skivvy styles will make up the collection, two of which are designed by Borg and two by McEnroe. The collection is inspired by the ’80s, better known as the golden age of tennis. Among the collection will be 100 pieces of extra limited edition underwear. Featuring the real signatures of Borg and McEnroe, they’ll be randomly sold at Bjorn Borg retailers around the world.
Pre-order on bjornborg.com

A nice way to celebrate the 30th anniversary of their last Wimbledon clash.

Bjorn Borg – calm and collected

John McEnroe – fierce and furious