Watch the trailer for ‘Live For London’, a film by Tyrone Lebon for Nike 1948.

“London is my city. I was born here. And I grew up here. And I’m very proud to call it home. This film is a celebration of the city set against the backdrop of the approaching summer and Wimbledon excitement. This is a portrait of London; its characters, its buildings, its youth, its sports, its energy, its history, and its future. This is a BIG UP to London.”