Rafa and Toni Nadal, Roland Garros 2017

Sponsors, past champions and current players took to twitter to congratulate Rafa for his incredible Decima. Check out a few of their reactions:

Sponsors

Non-tennis champions


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Jamie and Andy Murray

That’s how former British number 1 now Eurosport commentator Annabel Croft described Andy and Jamie Murray‘s thrilling victory over Sam Groth and Lleyton Hewitt:

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2015 US Open champion Flavia Pennetta

Flavia Pennetta defeated Roberta Vinci 7-6 6-2 to win her first Gand Slam title, and announced her retirement during the trophy ceremony. Current and former players took to Twitter to congratulate her.

Among them of course, Roland Garros champion Francesca Schiavone:

and boyfriend Fabio Fognini:

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Novak Djokovic with Wimbledon trophy

Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:

Uniqlo

adidas

Peugeot

Head

Seiko

Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:

bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.

bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…

no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.

no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.

On the contrary, Nike did a really good job with their Serena Williams celebratory tweet:

The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.

Also read:
adidas and Novak Djokovic: the one that got away
Social media, the star of Wimbledon 2014
Twitter and Wimbledon 2014: what have the players been up to?

Rod Laver Arena

Andy Murray defeats Tomas Berdych 6-7 6-0 6-3 7-5

Lots of tension between the two players at the start of the match. Berdych wins the first set after 1h16 of play and then completely falls apart. Murray wins in four sets and reaches his fourth Australian Open final.

Brian had the chance to attend both semifinals. Relive the matches through his tweets:

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Nick Kyrgios, Australian Open 2015

Local hero Nick Kyrgios rallied from two sets down, saved a match point at 5-6 in the fourth to beat Federer’s conqueror, Andreas Seppi, 5-7 4-6 6-3 7-6 8-6 in a crazy atmosphere.

Relive the match through Brian’s tweets:

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