Guga Kuerten, Roland Garros 1997

From Tennis Confidential by Paul Fein

“He’s just what tennis needs”

raves hard to please John McEnroe. Indeed, Gustavo Kuerten is the proverbial “nice guy” without being bland or boring, and a colorful personality minus boorish antics. Throw in spectacular athleticism, and you can see why everyone is going ga-ga over Guga.

Crowd loved Kuerten’s smiling insouciance during his fairy-tale French Open. Chants of “Guga, Guga” everberated in Stade Roland Garros and buoyed the unseeded, unheralded Brazilian to one of the Open Era’s most shocking and exciting Grand Slam triumphs. The sixty-sixth-ranked Kuerten, who had never advanced past an ATP tour quarterfinal and was only 2-7 on clay this year, knocked off former French champions Thomas Muster, Yevgeny Kafelnikov, and Sergi Bruguera for the prestigious title.

The fact that twenty-year-old Guga looks like a cartoon caricature endears him to fans even more.
His stringbean body, ingenuous face, unkept curls, and eye-catching attire give him the most distinctive appearance of any top player since the young Agassi. Kuerten says his gaudy gold and electric blue soccer-style outfits – which prompted French Tennis Federation president Christian Bimes to advocate a stricter dress code – “show my personality.” In Cincinnati, he promised his clothes would be flashier than Agassi’s.

When the charismatic Kuerten made history as the first Brazilian man to capture a Grand Slam singles title, he became the new national hero and ignited a tennis boom in Brazil. Tennis racket sales jumped 40 percent in his hometown of Florianopolis during the French Open fortnight, and manufacturers sold $3 million of his trademak outfits in Brazil in the week following the tournament.

“Guga has brought so much happiness to the Brazilian people. You can’t imagine,”

says Diana Gabanyi, his publicity director.

“Everyone from the taxi drive to the people at the bus station to the people in his hometown talks about him. Everyone loves him. His personality and smile captivate people. He’s winning and he’s taking Brazil’s name throughout the world. Right now Guga is as big as soccer star Ronaldo. That’s incredible!”

When I asked Guga what it’s like being the hot new star in men’s tennis, he laughed and modestly downplayed it.

“My life has changed a bit, but I don’t see myself as a big star. I’m too young to be a star. I don’t want to change. I just want to keep playing tennis and enjoy it.”

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