Stella Artois Wimbledon 2016 commercial

Stella Artois‘ latest campaign marks its return as Wimbledon official beer. Taking us back to Victorian London at a time when no one had ever heard of them, the advert playfully shows us that even the biggest legacies have to start somewhere. Just like Wimbledon, Stella Artois started from humble beginnings.

You can learn more about the Stella Artois’ sponsorship of The Championships Wimbledon and ‘The Time Portal’ campaign by visiting: http://wimbledon.stellaartois.com/the-time-portal.

More Wimbledon 2016 coverage.

Get to know the man who marks history, one letter at a time, All England Club trophy engraver Roman Zoltowski:

This video is part of Stella Artois Perfectionnists series, watch the brilliant video featuring Rufus the Hawk here.

Rufus the hawk

Last month, Stella Artois announced that it would be the official beer sponsor of Wimbledon up until 2018 and to make the announcement they’ve been releasing short videos featuring ‘Perfectionists’.

The first video features pigeon-scaring hawk Rufus. Hats off to the Stella Artois marketing department, this advert is simply stunning:

The second video of the series features Liam Nolan and Nate Ferguson, the fastests tennis racket stringers:

2014 Wimbledon champion Novak Djokovic

The All England Lawn Tennis and Croquet Club:

Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia

Fashion and gear:

Marketing:

A trip down memory lane:

Wimbledon Trivia
Wimbledon past champions: stats and records
Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Portrait of Wimbledon champion Ann Jones
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Bjorn Borg – Ilie Nastase Wimbledon 1976
Portrait of 5-time Wimbledon champion Bjorn Borg
Wimbledon 1976: Chris Evert defeats Evonne Goolagong
Portrait of Virginia Wade, winner in 1977
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
1985: Boris Becker, the man on the moon
Portrait of 3-time Wimbledon champion Boris Becker
Wimbledon 1988: An era ends as Graf beats Navratilova
Wimbledon 1988: Edberg a deserving new champion
Portrait of 2-time Wimbledon champion Stefan Edberg
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
Andre Agassi: thanks to Wimbledon I realized my dreams
1993: Pete Sampras defeats Jim Courier
1994: Pete Sampras defeats Goran Ivanisevic
1996: Richard Krajicek upsets Pete Sampras
1997: Pete Sampras defeats Cédric Pioline
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history

Recaps:

Polls:

Will Andy Murray retain his Wimbledon title?

  • No (80%, 45 Votes)
  • Yes (20%, 11 Votes)

Total Voters: 56

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Who will win Wimbledon 2014?

  • Roger Federer (31%, 14 Votes)
  • Rafael Nadal (24%, 11 Votes)
  • Novak Djokovic (24%, 11 Votes)
  • Andy Murray (13%, 6 Votes)
  • Milos Raonic (4%, 2 Votes)
  • Stan Wawrinka (2%, 1 Votes)
  • Richard Gasquet (0%, 0 Votes)
  • Ernests Gulbis (0%, 0 Votes)
  • David Ferrer (0%, 0 Votes)
  • Tomas Berdych (0%, 0 Votes)
  • Other (0%, 0 Votes)

Total Voters: 45

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Who will win Wimbledon 2014?

  • Maria Sharapova (41%, 12 Votes)
  • Serena Williams (21%, 6 Votes)
  • Other (14%, 4 Votes)
  • Li Na (10%, 3 Votes)
  • Simona Halep (7%, 2 Votes)
  • Victoria Azarenka (3%, 1 Votes)
  • Petra Kvitova (3%, 1 Votes)
  • Agniezska Radwanska (0%, 0 Votes)
  • Jelena Jankovic (0%, 0 Votes)
  • Angelique Kerber (0%, 0 Votes)
  • Dominika Cibulkova (0%, 0 Votes)

Total Voters: 29

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This is a guest post by Andreas Plastiras

When Britain’s Andy Murray reached the pinnacle of his sport by recording his first Wimbledon victory – becoming Britain’s first male champion since the great Fred Perry some 77 years ago – the feel good factor around tennis in the UK soared to new heights. One could argue, therefore, that classic Belgian beer brand Stella Artois selected an ideal time to re-associate itself with the sport by sponsoring the BNP Paribas Tennis Classic – an upmarket tournament that took place at the Hurlingham club, London between June 17-21st. Indeed, this represented the first foray into tennis for Stella in the UK, since it gave up its title sponsorship of the Queens Club in 2008. Further more, the brand launched its Connoisseur Series – “a collection of exclusive video portraits, each providing an intimate look into the world of renowned quality craftsmen” – to be shown on its newly launched UK-specific YouTube channel. And two weeks prior to Murray’s historical victory at SW19, Stella Artois published a video to the channel – as part of its digital campaign launched in early June – concentrating on the former world number five, charismatic Frenchman Henri Leconte; and it is this uniquely shot video that I wish to focus this article on.

Leconte’s video is the fourth in a series of published videos that sees Stella Artois capture an insight into the minds of renowned directors such as Wim Wenders and stars of the sporting world such as Polo player Jamie Morrison. Each video in the series is preceded by a short 20 second trailer (of which Leconte’s trailer has received the highest number of views of any video published to the channel) and directs fans to the Stella Artois UK Facebook page where more related content, including further Tennis activations revolving around the serve and the chalice glass can be found.

In his video, Henri Leconte provides his compelling views on his own journey to the professional game, and the passion and dedication required to reach such heights. The former French Open Doubles winner also casts an interesting assessment into the more “pressured” and “results” based state the game is currently in, which Leconte suggests raises the importance of individual personality and character to shine through and assist players in thriving in such an environment. Of course, this is neatly related to the unique and steady “pouring ritual” required to perfect the skill of providing the perfect pint of Stella – a distinctive appeal of the brand.

The videos encapsulate the classic essence of the Stella Artois brand and subtly links the key advertising focus of the “chalice glass” with a high quality, well-shot film that has enabled Stella to effectively begin the process of re establishing its tennis association in the UK; there has never been a better time do so.