Jo Tsonga and Ana Ivanovic

adidas smashthesilence event

A l’occasion du début de Roland-Garros, Adidas avait décidé de marquer le coup en invitant ses plus grands ambassadeurs tennis : Ana Ivanovic, Andy Murray, Jo-Wilfried Tsonga et la nouvelle top-player Simona Halep. Ils se sont retrouvés dans le hall pour s’essayer à une animation surprenante.

Cette animation, “Smash the silence”, consistait à taper des balles dans le but de briser les vitres en sucres sur lesquelles étaient inscrites la fameuse phrase “Smash the silence”, nouveau slogan de la marque aux trois bandes. Ana a débuté de manière convaincainte, Simona a été plus laborieuse, Jo s’en est sorti sans problèmes, et puis Andy Murray nous a fait peur. Il frappait ses balles sans retenue, certaines ont même heurté des journalistes cloitrés sur le coté, tout cela sous les regards amusés d’Ana, Simona & Jo. Ensuite étaient accordées aux médias 30 minutes d’interviews, les télés et radios d’un coté, les blogs de l’autre. Mes confrères blogueurs, surement impressionnés, ne se bousculaient pas pour interviewer Ana. J’ai donc pris mon courage à deux mains et lui ai posé une question concernant ses tenues (plutôt que sur ses espérances pour Roland-Garros, question un peu bateau). Je lui ai demandé si Adidas lui laissait participer à la création de ses tenues, elle m’a répondu qu’elle avait un droit de parole limité mais qu’il lui arrivait de donner des idées, des coloris..

adidas smashthesilence event 
adidas smashthesilence event

Puis se sont enchainées les interviews, avec davantage d’intervenants pour Jo et Andy.
Enfin, les joueurs ont pris place au rez-de-chaussée pour la séance de dédicaces ouverte au grand public.

J’ai passé un très bon moment.

Tennis Buzz was invited to the adidas #smashthesilence event yesterday. Loic was there for Tennis Buzz, check out his pictures:

Merci à adidas pour l’invitation et à Loic pour le reportage ;o).
Thanks to adidas for the invit and to Loic for the report!

What: Meet adidas players at the adidas store for the #smashthesilence event.
Who: Ana Ivanovic, Simona Halep, Andy Murray and Jo-Wilfried Tsonga
Where: adidas store, 12 rond point des Champs Elysées
When: Wednesday 21, 16:00

Check out some pictures of last year’s event.

Kei Nishikori

Maria Sharapova def Simona Halep 1-6 6-2 6-3
Rafael Nadal def Kei Nishikori 2-6 6-4 3-0
Sara Errani/Roberta Vinci def Garbine Muguruza/Carla Suarez Navarro 6-4 6-3
Daniel Nestor/Nenad Zimonjic def Bob and Mike Bryan 6-4 6-2

Rafael Nadal

After two stunning quarterfinals losses in Monte Carlo and Barcelona, Nadal captured his fourth Madrid title, his 27th Masters title overall. Led 2-6 2-4 he was totally outplayed by Nishikori in the final.

Kei Nishikori

Following his win in Barcelona, Nishikori beat Milos Raonic and David Ferrer en route to the first Masters final of his career. And he was just a few games away from a huge upset: beat Nadal, on clay, in front of his home crowd. For a set and a half he was totally in control of the match but had to retire in the third set.
He becomes the first male Japanese player to each the top 10.

Dominic Thiem

The 20-year old Austrian stunned Australian Open and Monte Carlo champion Stanislas Wawrinka in the second round of the Madrid Open. Thiem is the first 20-and-under player to defeat a top-five player in three years. Unfotunately he had to retire due to illness before his third round match against Feliciano Lopez.

Maria Sharapova

She beat Simona Halep to capture her first Madrid title. She remains undefeated on clay this season (11-0) and looks like a serious contender for the Roland Garros title.

Simona Halep

Quarterfinalist at the Australian Open, winner of the Qatar Open, she reached her first Premier Mandatory final in Madrid.

Serena Williams

Serena Williams withdrew from the Madrid Open before her quarterfinal match against Petra Kvitova because of a left thigh injury. She is doubtful for the Rome tournament this week.

Dominika Cibulkova defeats Simona Halep 6-3 6-0

The Slovakian continues her impressive run and qualifies for the second Grand Slam semifinal of her career, after Roland Garros in 2009.

Agnieszka Radwanska defeats Victoria Azarenka 6-1 5-7 6-0

What a demonstration of skills by Radwanska who ousted defending champion Azarenka to reach her first semifinal in Melbourne.
Azarenka struggled to cope with Radwanska’s anticipation and sublime touch. If she produces that same high quality tennis against Cibulkova, the Wimbledon 2012 finalist will start favourite in the final, whoever she faces.

Rafael Nadal defeats Grigor Dimitrov 3-6 7-6(3) 7-6(7) 6-2

The world number 1 struggled to defeat Kei Nishikori in the previous round and he struggled again to get past Baby Fed, Grigor Dimitrov.
After half an hour Nadal was already one set down but he raised his level and won the second set on tiebreak. Two big forehand errors when Dimitrov had Nadal at his mercy cost him the third set tiebreak and then the match. Nadal will play on Friday his fourth Melbourne semifinal, which his 22nd Grand Slam semifinal overall.

Roger Federer defeats Andy Murray 6-3 6-4 6-7(6) 6-3

For the first time in a Slam we could have an all-Swiss final. But first, Wawrinka would have to beat 2010 Wimbledon finalist Tomas Berdych, and Federer would have to find a way past Nadal, who he hasn’t beaten in a Slam since Wimbledon 2007.
Andy Murray showed an encouraging performance in the Australian Open, a few months after his back surgery. It bodes well for him for the rest of the season.

Maria Sharapova, Victoria Azarenka, Jelena Jankovic, Simona Halep, Sloane Stephens and Dominika Cibulkova advance to the fourth round.
The only surprise came from Garbine Muguruza, who won her first WTA tour event in Hobart earlier in the month as a qualifier and has knocked out 10th seed Caroline Wozniacki in the third round. She’ll play Agnieszka Radwanska next.

Grigor Dimitrov beats Milos Raonic in 3 sets to reach his first ever 4th round at a Slam. He next faces Roberto Bautista Agut who followed his upset win over Juan Martin del Potro with a straight sets victoy over Benoit Paire.
Andy Murray defeats Feliciano Lopez for the eight time in eight match and will meet lucky loser Stéphane Robert in the last 16.
Roger Federer advanced to the fourth round for the 13th consecutive year following his win over Teymuraz Gabashvili. He’ll face Jo-Wilfried Tsonga who beat countryman Gilles Simon for a place in the quaterfinals.
Kei Nishikori beat Donald Young, the last American man in the singles draw in straight sets. His next opponent: Rafael Nadal who dismantled Gael Monfils 6-1 6-2 6-3.

Seeds upsets:

Garbine Muguruza def Caroline Wozniacki (10), Roberto Bautista Agut def Benoit Paire (27)

Video highlights:

Video of the day: Famous. Favored. Fallen.


Matches to follow on Day 7:

Serena Williams (1) – Ana Ivanovic (14)
Fabio Fognini (15) – Novak Djokovic (2)
Stanislas Wawrinka (8) – Tommy Robredo (17)