Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.

The technology in utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.

Nike+ Training is designed to turn working out into a game. Featuring insights from some of the world’s top athletes including Rafael Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, the Nike+ Training experience makes elite level training available to everyone.

The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day’s workouts and challenges with.

Workout statistics can be shared and compared with friends via social networks allowing users to challenge each other and compete to top the Leaderboard.

The first NIKE+ enabled Training shoes will be the Lunar Hyperworkout+ for Women and the Lunar TR 1+ for men.

This is the third consecutive Olympic Games in which Coca-Cola has included a collection of athletes as part of the brand’s Olympic program. While previous Coca-Cola Olympic Games programs have featured six athletes, this is first time the brand has highlighted eight athletes.
The athletes will serve as Coca-Cola “Ambassadors of Active Living” to help encourage and inspire people to lead active, balanced lives.

The new “Eight Pack,” a group of US Olympic Champions, medalists and hopefuls, includes:
John Isner (tennis), David Boudia (diving), Henry Cejudo (wrestling), Marlen Esparza (boxing), Shawn Johnson (gymnastics), Jessica Long (paralympic swimming), Alex Morgan (football), David Oliver (track and field).

As part of their Olympic campaign, Coca-Cola have designed 6 limited edition Coca-Cola cans to cheer on team USA at the London 2012 Olympic games. With a new can hitting fridges every 2 weeks, they will be gradually released throughout the summer. The designs will also appear on in-store displays, premiums and select TV spots.

Team USA Coca Cola cans

Team USA Coca Cola cans
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