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2011 US Open Novak Djokovic outfit2011 US Open Novak Djokovic outfit
2011 US Open Novak Djokovic outfit2011 US Open Novak Djokovic outfit

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This article is part of our Italian Week on Tennis Buzz.

Sergio Tacchini became a professional tennis player at age 17, by entering the Tennis Club of Milan in 1955. In 1960 he won the title of the Italian Champion over fellow countryman Nicola Pietrangeli. He was considered to be a talent on clay courts and also competed in the Davis Cup, counting five victories in singles and one in doubles in a total of fifteen games. He took another two Italian titles in doubles, with Pietrangeli as his partner in 1967 and 1968. In 1966, Sergio Tacchini founded Sandys S.p.A. which was to be renamed after him a few years later.

The brand immediately introduced a great innovation in style, using colours and stripes at a time when tennis players exclusively wore white.

In 1978, McEnroe signed one of the first professional endorsement deals in tennis: an 8-year clothing contract with Sergio Tacchini. This helped the italian brand acquire a worldwide recognition, and some tracksuits and shirts Tacchini designed for McEnroe acquired a cult status and have been re-released in the recent years, like the Young Line Polo shirt and the Davis Cup Ghibli track.


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Sergio Tacchini has unveiled Novak Djokovic‘s outfit for the Australian Open:

Day session:

2011 Australian Open: Djokovic's Tacchini outfit

2011 Australian Open: Djokovic's Tacchini outfit

2011 Australian Open: Djokovic's Tacchini outfit

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In 1978, McEnroe signed one of the first professional endorsement deals in tennis: an 8-year clothing contract with Sergio Tacchini. That same year, Nike signed him for a shoe-contract. McEnroe was the top money maker of the day, and even when he wasn’t winning, he received considerable attention due to his frequent on-court outbursts.

In the late 70s, Nike launched the Rebel with a cause campaign (a reference to James Dean’s film Rebel without a cause).

John was featured in commercials and billboards advertisements, which portrayed him as the quick-tempered player he was.

McEnroe continued to wear Sergio Tacchini clothes until the mid-80’s, he then signed a clothes and shoes contract with Nike.

Did you know that the famous Agassi’s denim shorts were originally designed for Mac but he refused to wear them.

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Recent US Open finalist Novak Djokovic presents Sergio Tacchini‘s Fall/Winter collection:

Novak Djokovic's Tacchini photoshoot

Novak Djokovic's Tacchini photoshoot

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