Arthur Ashe Kids Day

Serena, Rafa, Roger, Novak, they all took part to the traditional charity event that mix tennis and entertainement, and judging by their big smiles, they had a great time:

Youngers cheer; oldsters chatter

Arthur Ashe Kids' Day

Arthur Ashe Kids' Day
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Serena Williams Greatness Collection

To celebrate Serena Williams’ phenomenal season, NikeCourt introduces the “Greatness Collection.”

The Greatness Collection features three footwear silhouettes: the NikeCourt Flare, NikeCourt Air Max 1 Ultra and NikeCourt Roshe LD-1000. Each shoe features a juxtaposition of Nike Safari and marble prints.

NikeCourt Flare:

Nike Greatness Collection

NikeCourt Air Max 1 Ultra:

Nike Greatness Collection

NikeCourt Roshe LD-1000:

Nike Greatness Collection

Serena will wear the Greatness Collection’s NikeCourt Flare when competing in New York.

Nike Greatness Collection

To complement her on-court look, Serena will sport the NikeCourt Bomber Jacket.

Nike Greatness Collection

The jacket includes the Serena Williams logo on the center back and her signature quote, “You are strong, powerful and beautiful,” is printed on the sockliner of the shoes and the inside lining of the jacket.

Nike Greatness Collection

Nike Greatness Collection

Nike Greatness Collection

The Greatness Collection is available beginning August 27 at select NikeLab stores and on nike.com/nikelab.

NikeCourt steal the show in New York City

Tennis legends and up-and-coming players met on the street-turned-court in Manhattan to celebrate the 20 years of the Guerilla Tennis commercial featuring archivals Andre Agassi and Pete Sampras.

#tbt Hard to believe it has been over 20 years since Pistol and Andre Agassi pulled this off. Nike Tennis is coming 8.24 on Nike_NYC snapchat to #stealtheshow

Posted by Pete Sampras on jeudi 20 août 2015

Check out the video and a few pictures below:

NikeCourt steal the show

Serena, Rafa, Maria and Roger enjoying the action:

NikeCourt steal the show

Serena Williams:

NikeCourt steal the show

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Serena 2015 US Open Nike dress

A first look at Serena Williams, Maria Sharapova and Rafael Nadal night kits.

World number one Serena Williams will don the Nike Premier Dress while on court in New York. She will complete the look with her signature shoe, the NikeCourt Flare:

Serena Williams

5-time Grand Slam champion Maria Sharapova will sport the Nike Premier Maria Dress:

Maria Sharapova

Maria Sharapova

2-time US Open champion Rafael Nadal will take the court in the Nike Premier Rafa Crew and Nike Gladiator 7” Printed Short:

Rafael Nadal

Rafael Nadal

Nadal will wear his signature shoe, the Nike Lunar Ballistec 1.5:

Rafa Nadal 2015 US Open shoes

The Fall 2015 NikeCourt collection is now available on nike.com/nikecourt

Stay tuned for pictures of Nike day outfits and follow our 2015 US Open coverage.

2015 US Open coverage

2015 US Open

Relive some of the best moments in the US Open history and follow our coverage on Tennis Buzz:

If you attend the Open and wish to share your stories or pictures, please leave us a comment below.

Fashion and gear:

A trip down memory lane:

Top 5 strange events at the US Open
US Open biggest upsets
1970 US Open: Margaret Court completes the Grand Slam
1971 US Open: Chris Evert becomes the “It Girl”
1972 US Open: Ilie Nastase defeats Arthur Ashe
1973 US Open: Margaret Court defeats Evonne Goolagong
1978: the US Open moves to Flushing Meadows
1978 US Open: 4th consecutive US Open title for Chris Evert
1978 US Open: Jimmy Connors defeats Bjorn Borg
79 US Open 2nd round: McEnroe vs Nastase, chaos on court
1979 US Open: John McEnroe defeats Vitas Gerulaitis
1980 US Open: John McEnroe defeats Bjorn Borg
1981 US Open: Tracy Austin defeats Martina Navratilova
1981 US Open: John McEnroe defeats Bjorn Borg: Borg’s last Grand Slam match
1983 US Open: Career Grand Slam for Martina Navratilova
1984 US Open: John McEnroe last Grand Slam title
1990 US Open: Linda Ferrando upsets Monica Seles
1990 US Open: Alexander Volkov upsets Stefan Edberg
1990 US Open, the spitting incident
1991 US Open: Connors, 39 qualifies for the semifinals
1991 US Open: Seles and Capriati introduce power in womens tennis
1991: Monica Seles first US Open title
1991 US Open: playing to perfection, Edberg grabs first Open
1991 US Open: Edberg’s final dominance doesn’t diminish Courier
1992: Stefan Edberg defeats Pete Sampras
1992 US Open: Edberg takes Sampras, US Open, No.1 ranking
1993 US Open: Pete Sampras defeats Cédric Pioline
1994 US Open 4th round: Jaime Yzaga defeats Pete Sampras
1994: first US Open title for Andre Agassi
1995: Pete Sampras defeats Andre Agassi
1996 US Open: Class act Edberg making one last run at US Open
2001 US Open: Venus defeats sister Serena
2001 US Open QF: Andre Agassi – Pete Sampras
2001 US Open: Lleyton Hewitt defeats Pete Sampras
2002 US Open: last Grand Slam title for Pete Sampras
2004 US Open: First time to NYC for a French fan of Agassi
2005 US Open: Roger Federer defeats Andre Agassi
Andre Agassi gives the Open crowd one more thrill ride, August 31st, 2006

Reports:

Polls:

Who will win the 2015 US Open?

  • Roger Federer (47%, 74 Votes)
  • Novak Djokovic (28%, 44 Votes)
  • Rafael Nadal (10%, 15 Votes)
  • Andy Murray (8%, 12 Votes)
  • Stan Wawrinka (3%, 4 Votes)
  • Other (2%, 3 Votes)
  • Kei Nishikori (1%, 2 Votes)
  • Tomas Berdych (1%, 2 Votes)
  • David Ferrer (0%, 0 Votes)
  • Marin Cilic (0%, 0 Votes)
  • Milos Raonic (0%, 0 Votes)

Total Voters: 156

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Will Roger Federer win another Grand Slam title before the end of his career?

View Results

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Who will win the 2015 US Open?

  • Serena Williams (70%, 63 Votes)
  • Maria Sharapova (9%, 8 Votes)
  • Other (8%, 7 Votes)
  • Simona Halep (7%, 6 Votes)
  • Ana Ivanovic (2%, 2 Votes)
  • Lucie Safarova (2%, 2 Votes)
  • Caroline Wozniacki (1%, 1 Votes)
  • Garbine Muguruza (1%, 1 Votes)
  • Petra Kvitova (0%, 0 Votes)
  • Karolina Pliskova (0%, 0 Votes)
  • Carla Suarez Navarro (0%, 0 Votes)

Total Voters: 90

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Novak Djokovic with Wimbledon trophy

Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:

Uniqlo

adidas

Peugeot

Head

Seiko

Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:

bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.

bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…

no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.

no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.

On the contrary, Nike did a really good job with their Serena Williams celebratory tweet:

The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.

Also read:
adidas and Novak Djokovic: the one that got away
Social media, the star of Wimbledon 2014
Twitter and Wimbledon 2014: what have the players been up to?