The WTA‘s new global advertising campaign features 38 players in TV, print and digital ads.

WTA - Strong is beautiful

“Drawing upon athleticism and grace, the campaign places the personal stories, pressures and dreams of the players front of stage. The creative is designed to support the WTA’s efforts to establish a deeper engagement with fans around the world and to promote both the sport’s next generation of players along with current established names.”

The first in a series of advertisements for “Strong is Beautiful”, this 30 second commercial focuses on all of the characteristics necessary to become a successful professional tennis player.

Featured players: Sam Stosur, Ana Ivanovic, Li Na, Caroline Wozniacki, Vera Zvonareva, Serena Williams, Victoria Azarenka & Kim Clijsters.

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Coming soon: Top Spin 4

Update: Enter our Top Spin 4 give away!

The brand new Top Spin 4 – the latest installment of the tennis video game franchise – is releasing March, 15th 2011 in the US and March, 18th 2011 internationally, packed with exciting new features!

[youtube width=”560″ height=”349″]http://www.youtube.com/watch?v=nBSPmYCzaV0[/youtube]

Top Spin 4 features 5 of the top 10 on the ATP rankings (Nadal, Federer, Djokovic, Murray and Roddick), as well as four of the top 10 on the WTA rankings (Wozniacki, Serena Williams, Zvonareva, Jankovic).
Every detail from their look, attitude, attributes, strengths & weaknesses and play style have been implemented in the game. Each player has signature animations for their own swings and attitude.

Nadal02

Roger Federer

Serena Williams

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The No.5 seed in Melbourne, Sam Stosur will enter the event as Australia’s best hope and only seeded player.
It has been 28 years since the Australian Open was won by homegrown talent, not since unseeded Chris O’Neil surprised everybody for her one and only career title at the Open in 1978.
A former world number one in doubles, she was sidelined for about 9 months in 2007-2008 with the debilitating career-threatening Lyme’s disease. She recovered to regain her place in the top 30 in 2009 and since then she seems to have some kind of a second, more successful career.

Sam had a standout 2010 season, reaching the finals at Roland Garros and the Masters’ semifinals, and cracking the top 5. She is now a real threat in the Grand Slam tournaments.
Her 2011 season is quite caotic so far as she suffered two second round losses in Brisbane (lost to Jarmila Groth) and Sydney (lost to Svetlana Kuznetsova). She could face Zvonareva in quarter final and Clijsters in semies. But her biggest challenge will be to deal with the pressure.

Let’s have a look at the other contenders:

Caroline Wozniacki
She’s probably the player (apart from Stosur) with the most pressure on her shoulder as she has to prove she can finally win a Slam.
Her best result Down Under was a fourth round last year, so nothing impressive, but she proved her game is effective on hard courts, as she reached the final at Flushing Meadows in 2009 and the semies last year.
Wozniacki has a tough half of the draw with 5 previous Grand Slam champions (Venus Williams, Francesca Schiavone, Justine Henin, Maria Sharapova and Svetlana Kutznetsova).

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Serena Williams won’t play at the 2011 Australian Open, but Nike released some pics of the outfit she was supposed to wear.

2011 Australian Open: Serena Williams Nike outfit

2011 Australian Open: Serena Williams Nike outfit

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Nike ads with John McEnroe – part 1

Shhhh (1994?)

A really creative commercial with Big Mac, Andre Agassi, Jim Courier, Richard Krajicek and Cédric Pioline.

[youtube]http://www.youtube.com/watch?v=OlWmTqNpzRM[/youtube]

Longest point ever (1996) with Andre Agassi and Pete Sampras

One of my favorites Agassi-Sampras commercial (with Guerilla Tennis). Nike dreamed it, Isner-Mahut did it.

[youtube]http://www.youtube.com/watch?v=sZ4-VfSVL1o[/youtube]
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