Produced by Wieden + Kennedy, Nike Football presents their “Write The Future” commercial.
“NIKE, Inc. (NYSE:NKE) today unveils an action-packed film that brings together some of the world’s greatest players to inspire football lovers and sports fans around the world. The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.
Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.
Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.”
Thanks to Warwick, former coach of Marcos Baghdatis and Amélie Mauresmo, who answered our questions. Please note this interview happened three weeks ago (before Kim Clijsters’ withdrawal). If you want to know more about Warwick, please visit our About page.
Q: Let’s talk first about world number one Serena Williams: although she won the French once, her game is not really suited for clay.
Warwick: You never can under estimate Serena. Winning the Australian Open against an in form Henin showed she still has what it takes to fight for a Grand Slam title. However, after coming off a knee injury she acquired in January, the next few matches will determine her survival at the French.
Q: How good are her chances to win in Paris?
A: If she gets a lot of matches in Rome and is physically feeling good, she should at least make the final.
“Defeats never make you grow, but you also realise how difficult what I achieved up until today was, and this is something you need sometimes. You need a defeat to give the value to your victories.”