Judy Murray

Robinsons is inspiring families to ‘Play Thirsty’ this summer by giving them some free and fun ways to enjoy tennis as part of the brand’s sponsorship of Wimbledon 2014.

Robinsons has launched six ‘Play Thirsty’ tennis tutorials with brand ambassador Judy Murray, providing games for mums, dads and kids to play together whilst learning the core skills that could inspire future tennis stars.

Sponsored video:

Judy focuses on skills like static and dynamic balance, agility & co-ordination all hidden within fun and active games. The games don’t require a sports club or a specialised trainer, just kids who want to play, and someone to play with them.

Check out more videos on Robinsons Youtube channel

2014 Wimbledon champion Novak Djokovic

The All England Lawn Tennis and Croquet Club:

Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia

Fashion and gear:

Marketing:

A trip down memory lane:

Wimbledon Trivia
Wimbledon past champions: stats and records
Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Portrait of Wimbledon champion Ann Jones
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Bjorn Borg – Ilie Nastase Wimbledon 1976
Portrait of 5-time Wimbledon champion Bjorn Borg
Wimbledon 1976: Chris Evert defeats Evonne Goolagong
Portrait of Virginia Wade, winner in 1977
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
1985: Boris Becker, the man on the moon
Portrait of 3-time Wimbledon champion Boris Becker
Wimbledon 1988: An era ends as Graf beats Navratilova
Wimbledon 1988: Edberg a deserving new champion
Portrait of 2-time Wimbledon champion Stefan Edberg
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
Andre Agassi: thanks to Wimbledon I realized my dreams
1993: Pete Sampras defeats Jim Courier
1994: Pete Sampras defeats Goran Ivanisevic
1996: Richard Krajicek upsets Pete Sampras
1997: Pete Sampras defeats Cédric Pioline
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history

Recaps:

Polls:

Will Andy Murray retain his Wimbledon title?

  • No (80%, 45 Votes)
  • Yes (20%, 11 Votes)

Total Voters: 56

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Who will win Wimbledon 2014?

  • Roger Federer (31%, 14 Votes)
  • Rafael Nadal (24%, 11 Votes)
  • Novak Djokovic (24%, 11 Votes)
  • Andy Murray (13%, 6 Votes)
  • Milos Raonic (4%, 2 Votes)
  • Stan Wawrinka (2%, 1 Votes)
  • Richard Gasquet (0%, 0 Votes)
  • Ernests Gulbis (0%, 0 Votes)
  • David Ferrer (0%, 0 Votes)
  • Tomas Berdych (0%, 0 Votes)
  • Other (0%, 0 Votes)

Total Voters: 45

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Who will win Wimbledon 2014?

  • Maria Sharapova (41%, 12 Votes)
  • Serena Williams (21%, 6 Votes)
  • Other (14%, 4 Votes)
  • Li Na (10%, 3 Votes)
  • Simona Halep (7%, 2 Votes)
  • Victoria Azarenka (3%, 1 Votes)
  • Petra Kvitova (3%, 1 Votes)
  • Agniezska Radwanska (0%, 0 Votes)
  • Jelena Jankovic (0%, 0 Votes)
  • Angelique Kerber (0%, 0 Votes)
  • Dominika Cibulkova (0%, 0 Votes)

Total Voters: 29

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Robinsons Wimbledon 2013 advert

In 2009 Robinsons worked on a campaign celebrating the nation’s love for tennis during Wimbledon and out hope that, one day, we would see a British winner. Following Andy Murray’s win on Sunday, Robinsons has updated the original ad to celebrate the Scots success at Wimbledon:

The ad originally aired four years ago and featured people celebrating a British champion as the voiceover said “it will happen again, and we’ll be proud to be part of it”. The new version of the ad now ends with the line “worth the wait wasn’t it?”.

By Andreas Plastiras. Check out his blog: Snap-Shot Sport

I was fortunate enough to get hold of a ticket to Court 3 at the All England Championships for the middle Saturday of the event. The day comprised beautiful weather, a stunning view of the action and I even witnessed history, as Yaroslava Shvedova won the first set of her match against Sara Errani in just 16 minutes and without dropping a point – a first for the WTA.

I also used my time at Wimbledon to keep a watchful eye over the sponsor activity both at the event, and around the surrounding area (Images at the bottom of the page)…

At the Event:

– On court branding, as per usual was seen from Slazenger (balls), IBM (service speed boards), Rolex (above scoreboard), Robinsons (bottles places strategically below umpire chair), Evian (water bottles provided to players) and Ralph Lauren (umpire, line judges and ball kids uniforms.)

IBM and HSBC booths located alongside one another near to Centre Court, and whilst the former raised awareness of the technologies it uses to generate statistical match analysis, the latter took the opportunity to enable its customers to gain a voucher offering free strawberries and cream.

Sony also acquired its own booth whereby fans could sample its 3D television technology. Upon entering, visitors were handed a leaflet that invited them to successfully guess the correct number of games that will be played in the men’s final (which will be shown in 3D at various cinemas) to stand a chance of winning a 40” Bravia television.

– As the official champagne of the championships, Lanson handed out leaflets that entitled spectators to a a £5 discount off of its products, whilst a competition enabled entrants to win a case of its new White Label champagne.

– The bright pink coloured Evian café included a large image of ambassador Maria Sharapova (who recently signed an extension to her deal with Evian) and gave people a chance to enjoy a quiet drink ahead of a busy day’s play

Digital:

– The stand out digital activity has been seen from Evian, where its #evianballhunt campaign gave consumers the chance to win VIP tickets to Wimbledon. Participants were given clues via Facebook and Twitter (@Evian_UK) as to the whereabouts of an Evian ball boy, and were asked to check in upon finding his location to stand a chance of winning.

– Official timekeeper Rolex invited visitors to its global YouTube channel where classic Wimbledon moments could be relived, whilst long-term ambassador Roger Federer also featured in short video interview as part of its “Rolex Rendezvous” series.

Slazenger launched a game via a Facebook app that required competitors to play a game of “keepy uppy” and score as many points as possible in a set period of time. Scores could be shared on Facebook.

Hertz launched a video diaries series via the “Live @ Wimbledon” tab accessible on both the official Wimbledon website and accompanying mobile app. Content consisted of player interviews whilst en-route to the grounds – official automotive partner of the French Open, Peugeot also did something similar earlier this year as part of its “Road to Roland Garros” series.

IBM has been raising awareness of its services through the launch of a video uploaded to its YouTube channel showcasing its new cloud technology. Along with the informative video, the brand is responsible for the official mobile app of the championships. A new feature on both the official Wimbledon website and the mobile app is the “Live @ Wimbledon” tab, which enables users to drop in at matches during key points.

Other Prominent Signage/Messaging:

– Upon walking through Wimbledon Village on my way down to the courts, I couldn’t help but notice prominent Evian branding, primarily through a number of flags that had been placed above shops around the village featuring the Wimbledon logo.

– Meanwhile, logistics company and ATP partner FedEx continued to use its “Live to Deliver” strapline on the sides of busses in the local area to promote its various business offerings

Hertz branding was visible on the sides of taxi’s transporting visitors to and from the grounds, outlining that is “driving the championships.”

– Upon exiting Wimbledon station visitors were greeted by an M&S display promoting its half price strawberries and cream offer. Platform ads could also be seen.

– Web domain site Go Daddy.com had acquired a large outdoor space opposite Wimbledon station and used tennis imagery and the tag line “take advantage” to promote its services (the brand has become well known in the US for its edgy and sexy Superbowl commercials.)

– ATP partner Compeed sent its “hit squad” to the surrounding area to issue free samples of its blister protection pads to spectators, demonstrating an understanding of the long distance walking required for those queuing for tickets.

NB Compeed ambassador and women’s world number one Caroline Wozniacki has fronted much of the brand’s recent advertising including this Pan-European TV commercial.

All in all, a cracking day out, and from my experience of the Wimbledon championships 2012, it seems clear that OOH has been a key part of the strategies of ambush advertisers, whilst official sponsors have in the main sought to put smiles on the faces of spectators by making the day out as stress free and enjoyable as possible, whilst also throwing in the odd competition or two…

All pics by Andreas, except Sam Stosur’s pic (source Sam Stosur Official Facebook)