adidas pop-up store London

To celebrate the relaunch of the iconic Stan Smith, adidas opened last month in London a pop-up store that was a scale replica of the iconic footwear’s shoebox.

Paying homage to the classic all white silhouette, the Stan Smith Shoebox hosted a custom installation featuring 120 Stan Smith shoes as well as experiences including an interactive floor, a digital ‘Stan Yourself’ station and a 3D printing post.

The Stan Smith pop-up was open to the public until January 19th. It offered a limited number of Stan Smith shoes to buy.

Sources:
psfk.com
dexigner.com