Almost 5,000 tennis fans got together at the Center Court of the Real Club Tenis Barcelona for the Peugeot Tennis Clinic on Sunday. During one hour, Nicolas Almagro, Pablo Carreno Busta and Paula Badosa hit balls with 40 kids from different clubs all over Catalonia, as well as 12 players from the Spanish Special Olympics delegation.
That’s for sure the kind of event we’d like to see more often. A few pictures from the clinic:
Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:
— UNIQLO UK (@UNIQLO_UK) July 13, 2015
— ユニクロ (@UNIQLO_JP) July 13, 2015
— adidas tennis (@adidastennis) July 12, 2015
— Peugeot (@Peugeot) July 13, 2015
— Peugeot (@Peugeot) July 13, 2015
— HEAD Tennis (@head_tennis) July 12, 2015
Congratulations, Novak! Novak Djokovic's astonishing run of success in 2015 continued on Sunday, when he retained… http://t.co/sfgr3EgTZL
— SEIKO (@seikowatches) July 13, 2015
Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:
– bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.
– bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…
– no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.
– no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.
— NikeCourt (@NikeTennis) July 11, 2015
The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.
France Télévisions is the official distributor in France and executive producer of the French Open. In 2011, Roland Garros coverage was seen in 178 countries covered by 137 broadcasters. In France, France Télévisions coverage spans three channels (France 2, France 3 and France 4) with a total of 13 hours of coverage a day.
Throughout the fortnight, nearly 700 people including 20 directors are working on site to broadcast 250 matches. The footage filmed by France Télévisions cameras is neutral and goes on to be sent to television stations around the world. TV channels then personalize the footage, ready for it to be broadcast: they add their own titles, the channel’s logo, slow motion shots and other visual effects.
60 cameras are used to cover the seven TV courts for the international feed and then 12 more cameras for the domestic coverage. 15 HD cameras film the action on court Philippe Chatrier: wide angle cameras, remote cameras, magnifiers, beauty cameras, one cablecam, one speedtrack … but also 6 3D cameras.
Two cablecams are installed in the Roland Garros stadium: one which runs on a 310m long wire between the Chatrier and Lenglen courts, and one which runs over court Suzanne Lenglen on a 66m long wire.
Each cablecam is managed by two persons:
– the pilot moves the camera system over the field
– the video operator controls the camera pan, tilt, zoom and focus
For more info, check out the excellent blog mediaunautreregard (in French, but google translate is your friend).
The speedtrack is a camera mounted on a 60m long rail placed in the upper tier of tribune Henri Cochet.
Before 2010, the rail was placed on the ground between the field and the public.
The operator manages all by himself: the movement on the the rail but also the zoom, pan, tilt of the camera.
The 3D production is being handled by EuroMedia 3D.
The 3D market is still a niche market but tennis is ideal for 3D because the field of play is fairly compact and the ball tends to be coming towards and going away from the viewer whereas the lateral coverage of a sport like football does not take advantage of the 3D format.
Six 3D cameras are capturing all the action on Philippe Chatrier court during the two-week tournament.
Court Philippe Chatrier set:
Road to Roland Garros:
Every day, for the duration of the tournament, Road to Roland Garros features a two-minute interview from a top player during his car ride from Roland Garros to his hotel. It is similar to Australian Open’s ‘Open Drive’ except it is sponsored by Peugeot and the driver is a pretty hot actor.
The car is equipped with mini cameras and an automated camera slider has been installed next to the driver. The interview is recorded automically by recorders placed in the trunk of the car.