Novak Djokovic at practice

Winner in Melbourne and London, world number one Novak Djokovic is once against the big favorite to capture the title in New York. Will he win his tenth Grand Slam title?

Check out a few pictures of Djokovic practicing on Sunday:

Novak Djokovic

Novak Djokovic

Novak Djokovic

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2015 US Open coverage

2015 US Open

Relive some of the best moments in the US Open history and follow our coverage on Tennis Buzz:

If you attend the Open and wish to share your stories or pictures, please leave us a comment below.

Fashion and gear:

A trip down memory lane:

Top 5 strange events at the US Open
US Open biggest upsets
1970 US Open: Margaret Court completes the Grand Slam
1971 US Open: Chris Evert becomes the “It Girl”
1972 US Open: Ilie Nastase defeats Arthur Ashe
1973 US Open: Margaret Court defeats Evonne Goolagong
1978: the US Open moves to Flushing Meadows
1978 US Open: 4th consecutive US Open title for Chris Evert
1978 US Open: Jimmy Connors defeats Bjorn Borg
79 US Open 2nd round: McEnroe vs Nastase, chaos on court
1979 US Open: John McEnroe defeats Vitas Gerulaitis
1980 US Open: John McEnroe defeats Bjorn Borg
1981 US Open: Tracy Austin defeats Martina Navratilova
1981 US Open: John McEnroe defeats Bjorn Borg: Borg’s last Grand Slam match
1983 US Open: Career Grand Slam for Martina Navratilova
1984 US Open: John McEnroe last Grand Slam title
1990 US Open: Linda Ferrando upsets Monica Seles
1990 US Open: Alexander Volkov upsets Stefan Edberg
1990 US Open, the spitting incident
1991 US Open: Connors, 39 qualifies for the semifinals
1991 US Open: Seles and Capriati introduce power in womens tennis
1991: Monica Seles first US Open title
1991 US Open: playing to perfection, Edberg grabs first Open
1991 US Open: Edberg’s final dominance doesn’t diminish Courier
1992: Stefan Edberg defeats Pete Sampras
1992 US Open: Edberg takes Sampras, US Open, No.1 ranking
1993 US Open: Pete Sampras defeats Cédric Pioline
1994 US Open 4th round: Jaime Yzaga defeats Pete Sampras
1994: first US Open title for Andre Agassi
1995: Pete Sampras defeats Andre Agassi
1996 US Open: Class act Edberg making one last run at US Open
2001 US Open: Venus defeats sister Serena
2001 US Open QF: Andre Agassi – Pete Sampras
2001 US Open: Lleyton Hewitt defeats Pete Sampras
2002 US Open: last Grand Slam title for Pete Sampras
2004 US Open: First time to NYC for a French fan of Agassi
2005 US Open: Roger Federer defeats Andre Agassi
Andre Agassi gives the Open crowd one more thrill ride, August 31st, 2006

Reports:

Polls:

Who will win the 2015 US Open?

  • Roger Federer (47%, 74 Votes)
  • Novak Djokovic (28%, 44 Votes)
  • Rafael Nadal (10%, 15 Votes)
  • Andy Murray (8%, 12 Votes)
  • Stan Wawrinka (3%, 4 Votes)
  • Other (2%, 3 Votes)
  • Kei Nishikori (1%, 2 Votes)
  • Tomas Berdych (1%, 2 Votes)
  • David Ferrer (0%, 0 Votes)
  • Marin Cilic (0%, 0 Votes)
  • Milos Raonic (0%, 0 Votes)

Total Voters: 156

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Will Roger Federer win another Grand Slam title before the end of his career?

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Who will win the 2015 US Open?

  • Serena Williams (70%, 63 Votes)
  • Maria Sharapova (9%, 8 Votes)
  • Other (8%, 7 Votes)
  • Simona Halep (7%, 6 Votes)
  • Ana Ivanovic (2%, 2 Votes)
  • Lucie Safarova (2%, 2 Votes)
  • Caroline Wozniacki (1%, 1 Votes)
  • Garbine Muguruza (1%, 1 Votes)
  • Petra Kvitova (0%, 0 Votes)
  • Karolina Pliskova (0%, 0 Votes)
  • Carla Suarez Navarro (0%, 0 Votes)

Total Voters: 90

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Nishikori and Djokovic 2015 US Open outfits

Uniqlo has just unveiled Novak Djokovic and Kei Nishikori‘s US Open outfits on its Japanese website.

A basic blue shirt for Djokovic once again:

Novak Djokovic 2015 US Open outfit

A more colorful outfit for Nishikori:

Kei Nishikori 2015 US Open outfit

The kits will be available online on August 24th.

Stay tuned for more US Open coverage.

Also read:
Sponsors celebrate Djokovic Wimbledon success on Twitter
Novak Djokovic 2014 US Open outfit
Kei Nishikori 2014 US Open outfit

adidas Barricade 7 Novak Pro

Joining forces with world number one Novak Djokovic, adidas has created a special edition of the adidas Barricade 7.

Novak’s face on the tongue reminds of the classic Stan Smith logo, the dove on the medial side represents peace and freedom for his home nation of Serbia, while the mountain printed on the insole is Mt. Kopaonik where Novak met his first tennis coach.

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

You can pick up the Barricade 7 Novak Pro now over at Tennis Warehouse for $125.

Update: 3 new colorways are now available

Novak Djokovic adidas Barricade

Source: Tennis Warehouse

Novak Djokovic with Wimbledon trophy

Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:

Uniqlo

adidas

Peugeot

Head

Seiko

Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:

bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.

bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…

no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.

no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.

On the contrary, Nike did a really good job with their Serena Williams celebratory tweet:

The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.

Also read:
adidas and Novak Djokovic: the one that got away
Social media, the star of Wimbledon 2014
Twitter and Wimbledon 2014: what have the players been up to?

Novak Djokovic, Wimbledon 2015

No problem for Djokovic who defeats reigning US Open champion Marin Cilic in straight sets 6-4 6-4 6-4. He’ll face Richard Gasquet for a place in final.

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