adidas Barricade 7 Novak Pro

Joining forces with world number one Novak Djokovic, adidas has created a special edition of the adidas Barricade 7.

Novak’s face on the tongue reminds of the classic Stan Smith logo, the dove on the medial side represents peace and freedom for his home nation of Serbia, while the mountain printed on the insole is Mt. Kopaonik where Novak met his first tennis coach.

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

You can pick up the Barricade 7 Novak Pro now over at Tennis Warehouse for $125.

Update: 3 new colorways are now available

Novak Djokovic adidas Barricade

Source: Tennis Warehouse

Novak Djokovic with Wimbledon trophy

Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:

Uniqlo

adidas

Peugeot

Head

Seiko

Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:

bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.

bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…

no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.

no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.

On the contrary, Nike did a really good job with their Serena Williams celebratory tweet:

The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.

Also read:
adidas and Novak Djokovic: the one that got away
Social media, the star of Wimbledon 2014
Twitter and Wimbledon 2014: what have the players been up to?

Novak Djokovic, Wimbledon 2015

No problem for Djokovic who defeats reigning US Open champion Marin Cilic in straight sets 6-4 6-4 6-4. He’ll face Richard Gasquet for a place in final.

IMG_8335

IMG_8336

IMG_8337
Read More

Novak Djokovic, Wimbledon 2015

Enjoy a few pics of world number one Novak Djokovic at practice on Tuesday:

Novak Djokovic

Novak Djokovic

Novak Djokovic

Read More

Wimbledon 2015 coverage

The All England Lawn Tennis and Croquet Club:

Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia

Fashion and gear:

A trip down memory lane:

Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Portrait of Wimbledon champion Ann Jones
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Around the grounds at Wimbledon in 1971
Wimbledon 1975: Ashe vs Connors
Bjorn Borg – Ilie Nastase Wimbledon 1976
Portrait of 5-time Wimbledon champion Bjorn Borg
Wimbledon 1976: Chris Evert defeats Evonne Goolagong
Portrait of Virginia Wade, winner in 1977
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
1985: Boris Becker, the man on the moon
Portrait of 3-time Wimbledon champion Boris Becker
Wimbledon 1988: An era ends as Graf beats Navratilova
Wimbledon 1988: Edberg a deserving new champion
Portrait of 2-time Wimbledon champion Stefan Edberg
Wimbledon 1990: Becker vs Edberg
1990: Martina Navatilova’s historic 9th Wimbledon champion
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
Andre Agassi: thanks to Wimbledon I realized my dreams
1993: Pete Sampras defeats Jim Courier
1994: Pete Sampras defeats Goran Ivanisevic
1995: Tim Henman disqualified!
1996: Richard Krajicek upsets Pete Sampras
1997: Pete Sampras defeats Cédric Pioline
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history
Wimbledon 2014 coverage

Preview and Recaps:

Polls:

Who will win Wimbledon 2015?

  • Serena Williams (53%, 23 Votes)
  • Maria Sharapova (14%, 6 Votes)
  • Simona Halep (12%, 5 Votes)
  • Other (7%, 3 Votes)
  • Petra Kvitova (5%, 2 Votes)
  • Caroline Wozniacki (2%, 1 Votes)
  • Lucie Safarova (2%, 1 Votes)
  • Ekaterina Makarova (2%, 1 Votes)
  • Ana Ivanovic (2%, 1 Votes)
  • Carla Suarez Navarro (0%, 0 Votes)
  • Angelique Kerber (0%, 0 Votes)

Total Voters: 43

Loading ... Loading ...

Who will win Wimbledon 2015?

  • Roger Federer (36%, 59 Votes)
  • Novak Djokovic (31%, 51 Votes)
  • Andy Murray (18%, 29 Votes)
  • Stan Wawrinka (6%, 10 Votes)
  • Rafael Nadal (6%, 9 Votes)
  • Kei Nishikori (1%, 2 Votes)
  • Milos Raonic (1%, 1 Votes)
  • Tomas Berdych (1%, 1 Votes)
  • Other (1%, 1 Votes)
  • David Ferrer (0%, 0 Votes)
  • Marin Cilic (0%, 0 Votes)

Total Voters: 163

Loading ... Loading ...