Wimbledon 2014 has certainly seen the event live up to its billing as the ‘most social Wimbledon ever’, with the event organisers bringing people closer to the action with a string of cutting edge activations promoted via the @Wimbledon Twitter profile. Adding to this is the fact that 85% of the competing seeded players now have a presence on Twitter, and with this in mind I wanted to have a look at some of the themes emerging from the outbound activity published to Twitter by those competing in week one at this years event.

Celebrity Spotting

If you have an interest in our great sport then Wimbledon is the place to be, and that is consistently the case for a series of superstar actors, musicians and sports people who turn out annually to watch the action live, to the delight of the players

There happens to be World Cup Taking Place

Novak Djokovic has shown support for the countries neighboring his native Serbia, and appears to have taken a particular liking to Greece

As has Nick Kyrgios, who despite representing Australia has family roots in Greece

Given Spain’s early exit, Rafa Nadal has refrained from tweeting about the tournament, which is in contrast to Roger Federer, who has been ever so insightful in his live tweets during Switzerland’s matches

Maria Sharapova has been following Russia’s progress – luckily for Maria, should things not fair so well with Grigor, she will have no problems finding a new partner in her native homeland

Whilst Tomas Berdych weighed in on the discussion around the Luis Suarez ‘bite’ – Tomas, are you implying that Suarez is a vampire?

Players interacting with one another

Andrea Petkovic is always good value on Twitter and after the BBC referred to her as “an up and coming 20 year old rising star”, she took to the micro blog to highlight her secret to sustaining her youthful complexion, prompting replies from fellow players Ana Ivanovic and Angelique Kerber

The Sky

Tomas Berdych lost out to Marin Cilic in a match that ended at 21:38 in almost total darkness – the latest end time for an outdoor match in Wimbledon’s history. Despite the ‘Bird man’s’ protests to the umpire to suspend the match at the latter end of the third set and with Hawk Eye failing to operate given the lack of light, Berdych took to Twitter to congratulate Cilic on his victory

His tweet prompted humorous response from the @PseudoFed profile (in my opinion at least) one of the best parody accounts on Twitter

On the subject of Mr Federer, the Swiss maestro also appears to have a slight sky obsession this Wimbledon, and sparked conversation amongst his community with this ”what do you see?” tweet

Roger seemed to enjoy some of the responses too….

It is great to see players take to Twitter to give an insight into their thoughts, feelings and personalities at an event that ranks as the pinnacle of the sport, and the highlight in the annual ATP and WTA calendar. As we transition from the middle Sunday to the ‘business end’ of Wimbledon 2014, I look forward to seeing yet more fun, reactive and heart felt Twitter activity from the players.

Article written by Andreas Plastiras

Aussie Youngsters

Every year, hundreds of players who gather Down Under agree the atmosphere at the Australian Open defines the tournament. However, in recent times the home crowd has had little to put their fanatical support behind.

The Woodies of Todd Woodbridge and Mark Woodforde have provided some doubles pleasantries but since Chris O’Neil claimed the women’s title in 1978, the closest they’ve come to a home singles champion is Kim Clijsters’ triumph last year as the Belgian’s ‘Aussie Kim’ nickname finally meant more than just her dating past with Lleyton Hewitt.

Hewitt almost ended the barren spell for a nation which has produced legendary names such as Rod Laver and Margaret Court in 2005. Marat Safin claimed the title from a set down and no one has come close since. That could be set to change though.

Sam Stosur became the first Australian Grand Slam winner since Hewitt at Wimbledon in 2002 when she claimed the US Open crown four months ago. At 27, she has less time to make more history but encouraging signs have emerged indicating the next generation of Aussie talent can succeed where Hewitt couldn’t.

For a start, the current Wimbledon junior champions are both Australians. Luke Saville and Ashleigh Barty can boast the grass court event amongst the highlights of promising junior careers. Saville reached the final of the Australian Open juniors last year and was joined by several compatriots at the top of the junior world rankings including Andrew Harris, Andrew Whittington and Nick Kyrgios. Meanwhile the girls, including Barty, won the 2011 Junior Davis Cup.

Barty has even begun to make a mark on the pro circuit at just 15 years of age. The Queensland native last month won herself a place in the main draw of the Australian Open senior tournament after beating established players including a former top 50 name in Casey Dellacqua during the wildcard play-offs. Her focus and attitude are better than some players twice her age and being equipped with the talent to match makes her a strong contender for future stardom.

Australia can also pin their hopes on a crop of youngsters who add depth if not future tour champions. Olivia Rogowska and Isabella Holland are both 20 and pushing for the WTA’s top 100 while James Duckworth and Ben Mitchell are 19 and sit just outside the ATP top 200.

Clearly interest is still alive in the sport, which is always a positive but with the rapid decline of Hewitt, it’s left a hole as to who could challenge for the Melbourne title on the men’s tour. Another top 10 player is perhaps needed to push the next generation forward. Matthew Ebden isn’t too old to enjoy some top level tennis after a successful 2011 where he finished the year inside the top 100 but the main prospect is Bernard Tomic.

The 19-year-old is the youngest man in the top 100 and has already cemented a place in the top 50. With a Wimbledon quarter-final berth under his belt too, he could be challenging for the title on his favourite surface very soon.

Like Barty, he has the right frame of mind to use his big serve and excellent movement to make something of himself. However, there are questions concerning his attitude. Australia’s Davis Cup captain Pat Rafter has spoken out about Tomic’s work ethic while he’s also been involved in some controversial incidents in the past.

What stands Tomic out from the rest of the up and coming players on the tour is his love of a big stage. The more that’s riding on a match, the more he thrives. That intrepidity has seen him record victories over Robin Soderling, Tomas Berdych and Stansislas Wawrinka so far but it’s also had a negative impact. When he’s played lesser known opponents his effort levels have waned, although without that casual approach he might not be where he is today.

Things have started looking good for him in 2012 though. A 6-1, 6-2 demolition of Tatsuma Ito en route to a semi-final berth at the Brisbane International shows he can cope with players below and above his ranking. His relationship with the press has also improved. Whereas before he showed very little personality, he now cracks the odd joke and embraces his home fans.

Whether that will continue outside of Australia is yet to be known but right now, he can be seen as a huge threat in the Australian Open draw. With more experience Tomic could win majors and is the ray of light for the next generation of Aussies; both players and fans.

By Lewis Davies