Lotto Sport turns 40 this year and celebrates its anniversary with a book retracing its rich history: Lotto, una leggenda italiana (Lotto, an italian legend).

Lotto was established in 1973 by the Caberlotto family (who were the properties of the football team Treviso) in Montebelluna, northern Italy. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.
Over the years, Lotto sponsored top tennis players like Martina Navratilova, Boris Becker and Thomas Muster.

From 1973 to 2013, the book features 40 iconic images that each immortalize a key moment of Lotto, be it an event, a very special fan as Pope Francis, a team like Milan or Juventus, or an athlete of the caliber of Dino Zoff or Ruud Gullit, Martina Navratilova and Boris Becker, Dino Meneghin or Luca Toni.
Each picture is accompanied by a text in italian and english.

A few pics from the book: Martina Navratilova, Francesca Schiavone, Boris Becker and John Newcombe.

Martina Navratilova

Martina Navratilova

Martina Navratilova

Francesca Schiavone

Francesca Schiavone

Boris Becker

John Newcombe

Lotto, una leggenda italiana is on sale on Amazon for 60€.

Photo credit: Lotto Sport

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Via Visual.ly

Lotto take it back to their foundation year of 1973 with this heritage treated Leggenda collection, featuring the Corrado tennis shoe and the Dino hi-top. Constructed from premium nappa leather and suede, this scuffy set salutes Lotto’s authentic sports heritage with a Sharpie-style ‘1973’ scrawled on the tongue.

Some pics of the Corrado model:

Lotto Leggenda collection

Lotto Leggenda collection

Lotto Leggenda collection

Lotto was established in 1973 by the Caberlotto family (who were the properties of the football team Treviso) in Montebelluna, northern Italy. In June 1973, Lotto made its debut as a sports footwear manufacturer. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.
Over the years, Lotto sponsored top players like Martina Navratilova, Boris Becker and Thomas Muster.
Current players endorsing Lotto include Francesca Schiavone, David Ferrer, Rohan Bopanna and Aisam-Ul-Haq Qureshi.

More details on the Lotto Leggenda website.

Lotto-endorsed tennis players Rohan Bopanna and Aisam-Ul-Haq Qureshi, Indian and Pakistani respectively, have decided to join forces as a doubles team at Wimbledon to help promote peace.

Stop war, start tennis

The two players, along with Peace and Sport, the Monaco-based and neutral international organisation that works towards bringing together divided communities worldwide by encouraging dialogue and reconciliation through sport, have decided to team up at the prestigious sporting event in order to help maintain and promote peace in their neighbouring countries.

Together with their technical supplier, Lotto Sport Italia, Bopanna and Qureshi have decided to promote this initiative by designing specially made t-shirts and sweatshirts bearing the slogan: ‘Stop War! Start Tennis!’ The t-shirt will be worn during training sessions, whilst the sweatshirt will be used when entering the court before play.

Rohan, currently ranked 54th doubles player in the world, and Aisam, 46th, have been friends for over ten years and have teamed up successfully for the last three years. Their respective countries have lived in a situation of unease and tension over the region of Kashmir since independence from the British Empire in 1947. Peace and Sport aims to emphasise how much sport unites, as highlighted by the two players’ partnership.

The two tennis stars took the initiative to promote peace through sport after having noticed that communities from both countries forget hostility when they support them in international competitions. Indeed, during the first ATP tournament in Mumbai in 2007, Pakistani flags were waved inside the stadium during the final.