Evolved from the year-end tournament known as the Masters Grand Prix that began in 1970, the ATP World Tour Finals has been held at the O2 Arena in London since 2009.
Its move to London definitely breathed new life into the event, which had suffered from player withdrawals during its stint in Shanghai.

GMT

The O2 Arena itself brings a glam factor to the tournament, which already has a marquee line-up but has now also acquired an A-list audience. The sell-out crowds do not only get a chance to rub shoulders with the elite of world tennis, but also catch a glimpse of a glittering array of sports stars and celebrities. Among those spotted last year include Princess Beatrice, Kylie Minogue, Kevin Spacey, and Diego Maradona.

ATP World Tour Finals, O2 Arena, London
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Site: O2 London
Dates: 20-27 November 2011
Surface: Hard
Visit official website

O2 Arena with Clipper

Singles:

Group A: Novak Djokovic (1), Andy Murray (3), David Ferrer (57), Tomas Berdych (7)
Group B: Rafael Nadal (2),Roger Federer (4), Jo-Wilfried Tsonga (6), Mardy Fish (8)

Doubles:

Group A: Bob and Mike Bryan (1), Mahesh Bhupathi and Leander Paes (4), Robert Lindstedt and Horia Tecau (6), and Jurgen Melzer and Philipp Petzschner (7).
Group B: Michael Llodra Nenad Zimonjic (2), Daniel Nestor and Max Mirnyi (3), Rohan Bopanna and Aisam-Ul-Haq Qureshi (5), Mariusz Fyrstenberg and Marcin Matkowski (8).

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Watch the trailer for ‘Live For London’, a film by Tyrone Lebon for Nike 1948.

“London is my city. I was born here. And I grew up here. And I’m very proud to call it home. This film is a celebration of the city set against the backdrop of the approaching summer and Wimbledon excitement. This is a portrait of London; its characters, its buildings, its youth, its sports, its energy, its history, and its future. This is a BIG UP to London.”

Tonight sees the re-opening of Nike 1948, an east London concept store that originally opened in 2008 with the aim of fusing sport and culture.

The new 1948 stocks the best Nike footwear and apparel available, and has been intelligently designed to allow communities to make use of the space and to allow Nike to inspire Londoners to play and love sport through via cultural experiences, installations, screenings and events.
An ongoing calendar of sports-inspired creative programming will see 1948 play host to some of London’s best artistic originators, starting with a tennis themed takeover.

On 30 June a new 1948 iPad app, which takes the form of a digital magazine, will also be launching. The first issue features tennis star Rafael Nadal on the cover and will revolve around the theme of tennis and Wimbledon.

Nike 1948
Arches 477/478
Bateman’s Row
London
EC2A 3HH

Nike 1948

Nike 1948

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As the summer of tennis approaches, Nike Sportswear and Selfridges are serving up a fresh and stylish alternative to queuing from the early hours for a small space on a crowded hill.

In the Ultralounge at Selfridges, located on the London store’s lower-ground floor, fans hungry for something different will find an immersive and stimulating tennis experience.

NSW Selfridges

The arena pays homage to tennis culture adding a modern Nike twist, fusing sporting innovation with quintessential British style. Exhibited throughout are iconic on and off court moments, recounting Nike’s unique impact on the game.

NSW Selfridges

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