After Le Coq sportif, another classic brand is back on the tennis courts. ellesse announced earlier today they signed up and coming player Elina Svitolina and former world number 2 Tommy Haas as brand ambassadors.

ellesse brand ambassadors: Svitolina and Haas

The ellesse name is based on the initials LS of its founder, Leonardo Servadio, an Italian tailor with an innovative approach to styling and manufacture. In 1959, Servadio created a revolutionary stretch ski pant which established ellesse among the elite alpine social circles, making it the ultimate aspirational brand.
The famous half-ball ellesse logo combines the trips of a pair of skis with a cross section of a tennis ball, to symbolize the brand’s heritage in these sports.

Tennis greats Chris Evert, Guillermo Vilas and Boris Becker rocked ellesse on and off the tennis court in the 80′s.

Evert Ellesse Vilas

Read more on ellesse history here.

This article is part of our Italian Week on Tennis Buzz.

What do tennis stars Chris Evert and Guillermo Vilas, ski icon Marc Girardelli and F1 champion Alain Prost have in common? These sporting legends have all been sponsored by italian sports-lifestyle brand ellesse.

The ellesse name is based on the initials LS of its founder, Leonardo Servadio, an Italian tailor with an innovative approach to styling and manufacture.
In 1959, Servadio created a revolutionary stretch ski pant which established ellesse among the elite alpine social circles, making it the ultimate aspirational brand.

The famous half-ball ellesse logo combines the trips of a pair of skis with a cross section of a tennis ball, to symbolize the brand’s heritage in these sports. The ellesse brand is often cited as one of the first ever brands to feature their company logo on the outside of the clothes, a move copied by brands worldwide ever since.

Evert Ellesse Vilas

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