1927 was the year of the crocodile. In 1927, René Lacoste triumphed the French Championships in Paris and the US Championships in Forest Hills, New York, defeating each time the apparently unbeatable American player Bill Tilden. That same year the polo L.12.12 came to life, a cotton pique t-shirt that still stands as the unmistakable symbol of Lacoste style.

The Tribute Collection by Lacoste was designed to celebrate René Lacoste’s victories: every model is inspired by a different Grand Slam victory.
You can find more about the shoes dedicated to 1925 and 1926 here. Below some pics of the sneakers consecrated to the crocodile’s year – Bryont (in both low and mid cut versions), Suzuka and Castera. The shoes will be available for purchase soon through select Lacoste retailers around the world.

Suzuka Blue:

Suzuka White:


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Lacoste announced today that 3-times Roland Garros champion Gustavo Kuerten has become an ambassador of the brand. The 5 year contract kicks off featuring Kuerten in a new “Unconventional Chic” advertising campaign that emphasizes the brand’s relaxed elegance, style and “joie de vivre.”
Other Lacoste ambassadors include Mats Wilander and Guy Forget.

Lacoste Flag Polo

Lacoste launches a capsule collection that includes three kinds of “flag shirts”:

The cotton piqué Polo Shirt for kids and men
shows the little Lacoste crocodile icons as a flag bearer in country colors instead of the traditional green. Retail price for these shirts is €120 for men’s and €75 for kids’ shirts.


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Andy Roddick has endorsed Lacoste for the past six years, and has launched his signature Lacoste Collection last summer.

Check out some pics of the Andy Roddick Lacoste Spring Collection, available at Lacoste.

Lacoste Men’s Spring Roddick Pocket Polo
This Andy Roddick signature polo features a self-fabric collar, three-button contrast placket, contrast trim on left chest pocket, raised Andy Roddick signature on right hem, split hem with drop tail, embroidered Lacoste patch on back of neck, and a signature Croc applique.

Andy Roddick Lacoste Spring CollectionAndy Roddick Lacoste Spring Collection
Andy Roddick Lacoste Spring CollectionAndy Roddick Lacoste Spring Collection

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Grand Slam Tennis 2, the latest installment of the tennis franchise was released last month by EA Sports, and for few fortunates, there is this VIP Pack. Comes with everything you will need on an actual tennis court, from Babolat tennis racquet to specially branded Lacoste polo shirt, Wilson tennis balls for U.S. Open, and a pair of Grand Slam Tennis 2 Rod Laver tennis shoes from adidas Originals. In case the confines of the great outdoor isn’t your thing, the VIP Pack also includes the game itself, the PlayStation 3 console, and the PS3 Move accessories. Each conveniently packaged in a customized duffle bag, there is all but one draw back – only 20 of these will be available worldwide.

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