The original 20″ spot featuring Andy Roddick, extended, regraded and rescored. Shot on location in Austin, Texas.

Director: Rob Chiu, Editor: Sylvie Landra, Audio Design: Ben Lukas Boysen, Production: Stink Paris, Line Producer: Jeanne-Marie De La Fontaine, Exec Producer: Sylvaine Mella, Post Production: Scanline Munich, Additional Post Production: Night Shift Paris, Post Producer: Sébastien Gros, Real Water SFX: Wayne Beauchamp, SFX Supervisor: Mathieu Caulet, Production Services: Brent Spector, DoP: Manel Ruiz, Colourist: Franck Voiturier

Original Score: Georges Delerue – Camille (Le Mepris)

Agency: Grey Paris, Art Director: Mathilde Carpentier, Copywriter : Jérémie Bottiau, TV producer: Agathe Michaux-Terrier

In honor of its early founder, the late sports legend René Lacoste (who dominated tournaments around the world during his time, taking home first Grand Slam win at the ripe age of 20-years old), French label Lacoste has designed this “Tribute” collection, paying homage to some of the sportsman’s greatest athletic achievements.

Each shoe within the collection is inspired by a different Grand Slam victory, as referenced by the seven stars on the tongue tab and the specific year embroidered on the inside. The five styles will be available for purchase soon through select Lacoste retailers around the world.

Rahon – Nappa leather upper, perforated quarter panel & suede heel collar

Lacoste Tribute Collection

Lacoste Tribute Collection

Newsome Twin Cup

Lacoste Tribute Collection

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Lacoste is the official sponsor of one of the most important sports events around the world since 1971: Roland Garros.
This partnership lasts for 40 years and now leads to a micro-anniversary special collection, which honors the link between the crocodile brand, symbol of elegance, and the only tennis tournament of the Grand Slam played on clay.

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Citroen Lacoste concept car

Citroen and Lacoste have collaborated on a brand new concept car to be revealed at the 2010 Paris Motor Show.

Part of a tie-up with the French fashion house — whose badging appeared on special-edition Peugeot 205s during the 1980s — the new concept is a small buggy that Citroën claims is “stylishly minimalist and elegantly laid back”.

Citroen Lacoste concept car

Citroen Lacoste concept car

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Lacoste US Open boutique

The rackets called racnets, were designed by furniture creator Hugh Hayden and are on sale on his website.

Brooklyn based Hayden has a special interest for tennis balls, and this was his source of inspiration for a recent collection of limited edition furniture completely constructed of recycled tennis balls.
The collection entitled HEX Tennis is composed of a chair, a coffee table, a pouf and a dog bed.

HEX Tennis by Hugh Hayden

HEX Tennis by Hugh Hayden

source:
Hugh Hayden

Lacoste challenged Chinese artist Li Xiaofeng to create two different polo shirts for its 2010 Holiday Collector’s Series.
For the limited edition printed polo, he chose blue and white shards with lotus and children designs from the Kangxi Period (1662 – 1772 AD) of the Qing Dynasty (1644 – 1911 AD). The lotus grows from mud underwater to emerge as a flower, symbolising purity and rebirth. Images of babies represent fertility, as during that period the high infant mortality rate meant that people decorated ceramics with babies hoping they would be blessed with children.


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