Enjoy a few pics of the new HEAD campaign featuring Maria Sharapova and Novak Djokovic:

Maria Sharapova and Novak Djokovic

Maria Sharapova and Novak Djokovic

Maria Sharapova and Novak Djokovic

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HEAD’s new digital campaign ‘SPEED vs. INSTINCT – The Challenge’ features Australian Open champion Novak Djokovic and French Open winner Maria Sharapova using their YouTek IG SPEED and YouTek IG INSTINCT racquets in three quite unusual and surprising tests of skill.

Friends of HEAD Tennis on Facebook also have the chance to win exclusive, signed memorabilia from the films in a sweepstake application running from August 20th to September 17th.

Enjoy the videos below:

The Beginning

Power Golf

Maria dominates on the golf course…

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The second edition of the HEAD Maria Sharapova Tennis Racquet Bag collection comes in white and gold colouring, and once again blends HEAD’s innovative product design with Maria’s iconic style.

The new range consists of a Tennis Racquet Court bag and a Tennis Racquet Combi bag. Both feature adjustable, padded shoulder straps, a compartment for six to eight racquets, and HEAD’s proven CCT+ technology protecting the racquets from extreme temperatures to be fully functional. Especially designed components such as its inner lining with inspirational wordings, a leather tag carrying Maria’s name, the golden embroidery of the HEAD logo and Maria’s initials give the bags a very stylish touch.

Maria Sharapova HEAD racquet bag

Maria Sharapova HEAD racquet bag

The new HEAD Maria Sharapova Tennis Racquet Bags will be available at Retail around the world at the end of August, right in time for the US Open. Fans of HEAD Tennis on Facebook will then have the chance to win a special version of the bag, signed by Maria.

HEAD has just launched a digital campaign for Andy Murray’s new YouTek™ IG Tour Radical racquet series.
The centrepiece of the campaign is a surprising film in which Andy thinks about what kind of creative job he could have had, if he hadn’t become a pro tennis player. Barber? Chef? Rockstar?

The making of:

As part of the campaign, HEAD invites tennis fans and social media users to win the opportunity to also switch their job and, for one day, have the chance to experience the life of a tennis pro – together with Andy Murray
of course. The competition is hosted exclusively on the HEAD Facebook site www.facebook.com/headtennis.

This kinda reminds me of this adidas commercial with Stefan Edberg:

What you think, which commercial do you prefer: HEAD/Murray or adidas/Edberg?

In 1987, the legendary first Prestige Pro racquet marked HEAD’s entry into a new generation of tennis racquets, based on a carbon fibre construction. This enabled players like Henri Leconte, Emilio Sanchez and Thomas Muster to play with an unprecedented level of power, control, and precision.
Now, the legend continues as HEAD launches the 2012 HEAD YouTek™ IG Prestige, which is coming to stores worldwide right in time for the Australian Open.

To honour the anniversary of this legendary racquet series, HEAD kicks off the year 2012 with a special celebration. Looking back at 25 years of history, outstanding players, epic tennis matches and trophies, and very special and personal Prestige moments, HEAD has launched a bespoke Facebook application and a series of YouTube videos, which allow tennis fans to dive into the Prestige history.

Each month, one of the past and current HEAD Prestige players reflects on a special ‘Prestige’ moment in his career. The Prestige legend featured in January is Thomas Muster.
Watch him talk about the career-threatening leg injury he suffered a few hours after his semifinal win over Yannick Noah at Key Biscayne, in 1989:


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