Novak Djokovic with Wimbledon trophy

Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:

Uniqlo

adidas

Peugeot

Head

Seiko

Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:

bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.

bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…

no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.

no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.

On the contrary, Nike did a really good job with their Serena Williams celebratory tweet:

The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.

Also read:
adidas and Novak Djokovic: the one that got away
Social media, the star of Wimbledon 2014
Twitter and Wimbledon 2014: what have the players been up to?

Every year in September, 50 European countries take part in the European Heritage Days, a programme that offers opportunities to visit buildings, monuments and sites, many of which are not normally accessible to the public. For the first time, yesterday, the French Federation of tennis opened up the Roland Garros stadium and museum free to the public as part of Heritage Days, and of course, I was there.

Waiting to enter the museum, you could still see the Davis Cup semifinals poster and the French and Czech flags atop Court Philippe Chatrier.

Roland Garros

Tennis museum

The permanent exhibition showcases trophies, players memorabilia, a few videos as well as some infos about tennis history and the future Roland Garros stadium expansion.
You might be disappointed if you’ve visited the Wimbledon museum, Roland Garros museum is quite small, with less content and interactivity.

Below, the trophies presented each year to the winner of the men’s singles (Coupe des Mousquetaires) and women’s singles (Coupe Suzanne Lenglen):

Roland Garros trophies

Replica of the 1991 Davis Cup captured by Henri Leconte and Guy Forget over the dream team of Sampras, Agassi and Flach-Seguso:

1991 Davis Cup replica
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Andy Murray and Novak Djokovic HEAD commercial

Andy Murray and Novak Djokovic star in new Head commercial “The ultimate match”. Enjoy the video and a few behind-the-scenes pictures below.

For more information on the campaign and a chance to win exclusive rewards, please visit:
http://head.com/G

Andy Murray and Novak Djokovic HEAD commercial

Andy Murray and Novak Djokovic HEAD commercial

Andy Murray and Novak Djokovic HEAD commercial

Andy Murray and Novak Djokovic HEAD commercial

Andy Murray and Novak Djokovic HEAD commercial

For more information on the campaign and a chance to win exclusive rewards, please visit:
http://head.com/G

Right in time for the most prestigious of all Grand Slam tournaments, Maria Sharapova and HEAD Tennis are presenting a new tennis racquet bag collection designed with and for Maria.

The new series consists of two exclusive models – the Maria Sharapova Tennis Racquet Bag Court and the Maria Sharapova Tennis Racquet Bag Combi.

Maria Sharapova

The new HEAD Maria Sharapova Racquet Bag collection will be available at retailers around the world at the beginning of July.

It’s time to wear white again. Check out some pics of the new HEAD White Bag collection, consisting of the HEAD White Monstercombi Tennis Racquet Bag and the 4 Majors Club Bag.

For every Grand Slam tournament the series introduces a new club bag in a bespoke design. As part of the White Series the first 4 Majors Club Bag, coloured in white with green striped shoulder straps, comes right in time for Wimbledon. The HEAD Club Bag collection will also feature different colours and designs for the upcoming US Open, the Australian Open and the French Open.

The new White Bag collection will be premiered at Wimbledon by Novak Djokovic, Andy Murray, Tomas Berdych, Gilles Simon and Richard Gasquet.

Novak Djokovic

Andy Murray

Tomas Berdych

The new HEAD White Bag collection is a limited edition and is available in-store at selected retailers now.