Roger Federer and Lionel Messi

When Roger Federer and Lionel Messi meet, who knows what to expect? Check out that great commercial featuring the two sports stars:

High precision grooming on a grand scale. Gillette created and then shaved a giant image of tennis ace Roger Federer in a field in London.


The 2,800 square meter image has been created in grass using laser guided robots with high-precision technology to plot over 14,000 mapping points required to bring the environmentally friendly image to life. 7 different shades of green specialist grass paint were used to create Federer’s features resulting in the unique portrait.

Not only is the design a feat in its own right, but Federer’s face was also treated to a genuine shave. The image was blasted with bio-degradable foam before lawnmowers set to the task of getting him looking his best ahead of what is set to be a busy week. Over 3,000 litres of diluted paint were used to create the masterpiece as well as 1,000 diluted litres of black and white paint to create a 5 o’clock shadow for the tennis superstar. A 1,000 litres of environmentally friendly and biodegradable foam were then used to lubricate the high-precision shave and in total 210 man hours went into the whole process.