Engineered specifically for Serena Williams, the NikeCourt Flare delivers stability through a lightweight, minimal design. The shoe, designed by Aaron Cooper at Nike, was created in response to Serena’s ankle issues.

“At the time, I was having issues rolling my ankle,” Williams says. “So I wanted to create a shoe that would give me a lot of stability and make me a better player.”

According to Cooper, the silhouette was inspired by the collection of KOBE signature shoes, kung fu masters and the idea of footwear being an extension of the body.

“Serena was looking for a shoe with more stability that was bigger and more built up,” Cooper says. “What she actually needed was the complete opposite; something that was less built up and with a lower profile. She needed something that would really work with her as a second skin.”

The NikeCourt flare will be Serena Williams’ tennis shoe for Wimbledon.

“This shoe really is an extension of my foot,” Williams says. “And when you think about it, if you’re at home in your house and you don’t have shoes on, you just don’t think about anything else. It’s just your body. And that’s what this shoe is all about.”

Learn more about the design process:

The NikeCourt Flare, a women’s only model, is now available in select Nike retailers and on nike.com/nikecourt.

New Balance first signed Milos Raonic in 2013. Since then, he has been the face of the New Balance’s men’s tennis push, wearing its footwear and apparel on the court. Last week, it was announced Raonic signed a lifetime contract with the company.
Raonic will star in the firm’s marketing campaigns, which include print, online and in-store initiatives. He is also expected to work with New Balance’s digital teams.

A semifinalist in 2014, Milos will wear classic white polo shirt and shorts at Wimbledon next week. His shoe of choice is the NB 996v2:

Do you think he will win the title this year?

Follow our Wimbledon 2015 coverage.

Andy Murray switched from adidas to Under Armour late last year, but until recently was still wearing adidas Barricade shoes. Andy now wears Under Armour from head-to-toe as he debuted a new UA shoe at Queen’s Club last week.

Here’s the kit he will be wearing at Wimbledon:

Winner of a record-tying fourth Queen’s Club title on Sunday, Murray said he feels he plays better than in 2013 when he won the Wimbledon title. Do you think he will win this year?

Follow our Wimbledon 2015 coverage

Crowd favorite Gael Monfils who switched from K-Swiss to Asics in 2013, wears Asics Spring Athlete Sleeveless Top and Woven Shorts.

Gael’s shirt is available in four colorways: Oak Green, Safety Yellow, Shocking Orange and Air Force Blue:

His shoe of choice is the Asics GEL-RESOLUTION 6:

Follow our Roland Garros 2015 coverage on Tennis Buzz.

World number 4 Milos Raonic will wear this light blue New Balance outfit on Roland Garros courts:

Milos’ footwear of choice is the New Balance 996 French Open:

Also read: New Balance press day- SS15 collection

Follow our Roland Garros 2015 coverage on Tennis Buzz.