Last month, Stella Artois announced that it would be the official beer sponsor of Wimbledon up until 2018 and to make the announcement they’ve been releasing short videos featuring ‘Perfectionists’.
The first video features pigeon-scaring hawk Rufus. Hats off to the Stella Artois marketing department, this advert is simply stunning:
The second video of the series features Liam Nolan and Nate Ferguson, the fastests tennis racket stringers:
For more information on the campaign and a chance to win exclusive rewards, please visit:
In 2009 Robinsons worked on a campaign celebrating the nation’s love for tennis during Wimbledon and out hope that, one day, we would see a British winner. Following Andy Murray’s win on Sunday, Robinsons has updated the original ad to celebrate the Scots success at Wimbledon:
The ad originally aired four years ago and featured people celebrating a British champion as the voiceover said “it will happen again, and we’ll be proud to be part of it”. The new version of the ad now ends with the line “worth the wait wasn’t it?”.
Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.
The technology in utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.
Nike+ Training is designed to turn working out into a game. Featuring insights from some of the world’s top athletes including Rafael Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, the Nike+ Training experience makes elite level training available to everyone.
The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day’s workouts and challenges with.
Workout statistics can be shared and compared with friends via social networks allowing users to challenge each other and compete to top the Leaderboard.
The first NIKE+ enabled Training shoes will be the Lunar Hyperworkout+ for Women and the Lunar TR 1+ for men.