As part of the three-year agreement, Bouchard will be integrated into key marketing efforts for the brands – including advertising, retail activation, experiential events and more.
“I am excited to partner with one of the world’s most iconic brands,” said Genie Bouchard. “Coca-Cola works with some very talented and high-caliber personalities and athletes. It’s great to have their support and to be joining the Coca-Cola family.”
On my way to the Olympic Park:
A swift and hassle-free passage through security and here I am.
The 80,000 capacity Olympic Stadium played host to the Olympic and the Paralympic Athletics as well as all the opening and closing ceremonies.
London 2012 Megastore
World’s largest McDonalds:
Panasonic 3D Theatre
There were lots of free activities provided by Paralympic sponsors, like the Panasonic Theatre, Samsung booth, Coca Cola Beatbox… but I was there to watch some sports and I’m not a huge fan of lines, so I can’t report on them.
Coca Cola Beatbox
British Airways have sponsored a giant screen perched in the middle of the River Lea. Park Live is the only place to catch up on sport if you’re not inside a venue.
The Olympic Park is really big, from one end to the other it’s about two kilometres. It took me more than 20 minutes from the Olympic Stadium to Eaton Manor, at the northern end of the park.
For people having trouble getting around, there were stacks of Games Mobility Vehicles parked up, with Games Makers ready to spring into action.
And finally, Eton Manor, where I spent most of the aftenoon watching the women’s singles final and the women’s doubles bronze medal match.
Whereas the tennis world was focused on stormy US Open, I was enjoying a few days in sunny London during the Paralympics.
Wandering round London, it was nearly impossible to avoid the Paralympics.
The Olympic Park
East London has undergone major development in the last few years to transform it into the centrepiece of London 2012.
Most Olympic and Paralympic events took place at the ground-breaking 2.5 square km Olympic Park in Stratford. The most distinctive venues in the Olympic Park are the Olympic Stadium, that played host to the Olympic and the Paralympic Athletics as well as all the opening and closing ceremonies, Zaha Hadid’s Aquatics Centre and the Velodrome, nicknamed the Pringle.
The Olympic Park has now closed its doors and will remain shut for at least a year while venues are dismantled.
While the fate of the Olympic Stadium remains uncertain, three of the eight sports venues (the temporary basketball, water polo and Riverbank arenas) will disappear.
As for the four remaining venues:
– Zaha Hadid’s Aquatics Centre will shed its wings, reducing the seating capacity from 17500 to 2500. It will host training and competitions and will be open to the public.
– the Velodrome will be the heart of the new Lee Valley Velopark, including the Olympic BMX track and new bike trails, café and hire and workshop facilities.
– the Copper Box, the multi-use arena, will host a myriad of sports as well as concerts and corporate events upon reopening, with a gym, exercise studio and café.
– Eton Manor, that hosted the Wheelchair tennis competition will become a permanent home for the Lee Valley Hockey Centre and the Lee Valley Tennis Centre, and is scheduled to host the European Hockey Championships in 2015.
The site will reopen as the Queen Elizabeth II Olympic Park in 2014.
The Games Makers
The purple Games Makers uniforms have become synonymous with the London 2012 Games: thousands of volunteers took to the streets to inform and guide the athletes, officials and fans:
Fashion and gear:
adidas unveils Great Britain Olympic kit – designed by Stella McCartney
Andy Murray adidas Olympic kit
adidas unveils Australian Olympic kit
Andy Roddick’s new Babolat Propulse 3 Stars and Stripes shoe
Caroline Wozniacki’s Olympic outfit
Caroline Wozniacki 2012 Olympics adidas dress
Olympics French adidas athletes by David Ken
Ralph Lauren unveils US Olympic Team closing ceremony outfits
Ralph Lauren unveils US Olympic team opening ceremony
Jo-Wilfried Tsonga 2012 Olympics adidas outfit
Li Na Nike Olympic kit
Roger Federer 2012 Olympics outfit
Venus Williams creates new collection for 2012 Olympics
Spanish Olympic team kit and uniform
Russian and Ukrainian Olympic kits
German Olympic team uniform
Pantene supports the Olympics: Healthy Is The New Beautiful campaign
Coca Cola “Eight-Pack” of Athletes for London 2012 Olympic Games
Juan Martin Del Potro in Coca-Cola commercial for London 2012
adidas wraps the Metro during the Olympic Games
A trip down memory lane:
Which country will win the most tennis medals?
- USA (34%, 50 Votes)
- Russia (18%, 27 Votes)
- Spain (15%, 22 Votes)
- Switzerland (9%, 13 Votes)
- China (7%, 11 Votes)
- Serbia (7%, 10 Votes)
- Other (4%, 6 Votes)
- Italy (2%, 3 Votes)
- Great Britain (2%, 3 Votes)
- Germany (1%, 2 Votes)
- France (1%, 2 Votes)
- Australia (0%, 0 Votes)
Total Voters: 149
Who will win the women's gold medal?
- Serena Williams (46%, 70 Votes)
- Maria Sharapova (33%, 50 Votes)
- Agnieszka Radwanska (9%, 13 Votes)
- Victoria Azarenka (5%, 7 Votes)
- Caroline Wozniacki (1%, 2 Votes)
- Angelique Kerber (1%, 2 Votes)
- Petra Kvitova (1%, 2 Votes)
- Sam Stosur (1%, 2 Votes)
- Other (1%, 2 Votes)
- Kim Clijsters (1%, 1 Votes)
Total Voters: 151
Who will win the men's gold medal?
- Roger Federer (51%, 95 Votes)
- Rafael Nadal (18%, 34 Votes)
- Novak Djokovic (14%, 25 Votes)
- Andy Murray (6%, 12 Votes)
- Juan Martin del Potro (5%, 10 Votes)
- Jo-Wilfried Tsonga (3%, 5 Votes)
- Other (2%, 3 Votes)
- David Ferrer (1%, 1 Votes)
- Tomas Berdych (0%, 0 Votes)
- John Isner (0%, 0 Votes)
Total Voters: 185
This is the third consecutive Olympic Games in which Coca-Cola has included a collection of athletes as part of the brand’s Olympic program. While previous Coca-Cola Olympic Games programs have featured six athletes, this is first time the brand has highlighted eight athletes.
The athletes will serve as Coca-Cola “Ambassadors of Active Living” to help encourage and inspire people to lead active, balanced lives.
The new “Eight Pack,” a group of US Olympic Champions, medalists and hopefuls, includes:
John Isner (tennis), David Boudia (diving), Henry Cejudo (wrestling), Marlen Esparza (boxing), Shawn Johnson (gymnastics), Jessica Long (paralympic swimming), Alex Morgan (football), David Oliver (track and field).
As part of their Olympic campaign, Coca-Cola have designed 6 limited edition Coca-Cola cans to cheer on team USA at the London 2012 Olympic games. With a new can hitting fridges every 2 weeks, they will be gradually released throughout the summer. The designs will also appear on in-store displays, premiums and select TV spots.