Today, in Melbourne, Caroline Wozniacki, Maria Kirilenko and Laura Robson presented the new tennis outfits adidas by Stella McCartney barricade for Australian Open, in an exclusive mirrorcourt.
At 11.4m long x 8.5m wide x 3m high, the court offered a living kaleidoscope of moving reflections.

Designed with the competitive player in mind, the range fuses the adidas high-end technologies and Stella’s unique style.

Enjoy some behind the scenes pics of adidas new campaign shot in Monaco.


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adidas launches adidas by Stella McCartney barricade at the Australian Open as the first chapter of the 2013 adidas women’s campaign to be launched in March.

Highlights of the adidas by Stella McCartney barricade range include a Tank and Skirt combination in White and Run Yellow for the Australian Open, and White and Legend Blue for French Open, with feminine colour blocking and sharp pleats.
Caroline Wozniacki will play in an all-in-one Dress in Run Yellow/White at the Australian Open and a feminine Fresh Blue/White Dress with lingerie inspired straps at the French Open, both incorporating sheer mesh and layering in designs exclusive to her over the course of the tournaments.

Each style in the collection uses ClimaLITE® technology in specially placed mesh zones for maximum ventilation on court, ensuring their body temperature is at optimum level even during the most intense rally.

Caroline Wozniacki‘s Australian Open outfit:

Andrea Petkovic‘s French Open outfit:

Prices range from 55 Euro for the adidas by Stella McCartney barricade Tank and Skirt Andrea Petkovic and other players will wear, 110 Euro for Caroline’s Wozniacki’s Dress and 130 Euro for the adidas adipower barricade footwear.

The new range will be available at tennis key retailers, online tennis and sport specialists as well as at the adidas by Stella McCartney flagship store in Brompton Cross, London. The range is also available at adidas.com/womens.

One of the busiest and most attention-grabbing weeks of the tennis year has just finished. With players returning from the off-season in need of match practice, the first week of 2013 saw all members of the WTA top ten in action. Most chose to kick-start their Australian Open build-up in Brisbane, but Shenzhen and Auckland also attracted some big names.

Here is a brief rundown of what the WTA top ten achieved last week, and where they stand leading up to the first Grand Slam of the year…

Victoria Azarenka

Victoria Azarenka

The world number one looked in sensational form during her first two matches in Brisbane, defeating the dangerous floater Sabine Lisicki and then thrashing Ksenia Pervak. Unfortunately, a toe infection – apparently the result of a bad pedicure – forced her to pull out of a semi-final against Serena. Azarenka says should be fit and ready to defend her Australian Open title, and the limited match practice shouldn’t be a problem for such a focused player, but if the going gets tough in the early rounds in Melbourne, the injury may become a factor in the latter stages of the tournament.

Maria Sharapova

The French Open champion will be the only top ten player not to have struck a ball competitively before the year’s first Grand Slam, as a collarbone injury forced her out of her only planned warm-up event in Brisbane. The Russian is practising intensively, however, so the ailment appears to have been only a minor setback. Moreover, she didn’t play any lead-up tournaments before last year’s Australian Open, and made it all the way to the final.

Serena Williams

The American legend is the hot pick for the 2013 Australian Open title, and her exploits in Brisbane last week only confirmed her status as the front-runner. Serena charged through all four of her matches without dropping a set, and looked focussed and intense throughout – a worrying sign for her competitors. The younger Williams sister remains favourite to not only win a 16th Grand Slam title, but also recapture the number one ranking.

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adidas has launched a campaign featuring Snoop Dogg retelling a modern day version of Charles Dickens’ A Christmas Carol.

The cautionary tale of Ebenezer Snoop” features the rapper Snoop Dogg and sport stars including the footballer David Beckham, the basketball player Derrick Rose and the tennis players Stan Smith, Ilie Nastase, Andy Murray and Caroline Wozniacki.