ATP has unveiled his new advertising campaign to mark the beginning of the 2011 ATP World Tour season.
The campaign features a range of above and below-the-line executions including a 30-second television spot, player vignettes, print ads, posters, billboards, and web and mobile treatments. The new look will be incorporated across all ATP World Tour communications channels including, ATP World Tour Uncovered, and published materials such as the Media Guide and Year Book.

“GAME ON. Every shot. Every point. Every game counts”.

Honestly, any 15 year old geek could have done posters like that with Photoshop. Seriously, I wonder how much they paid for this “fantastic new campaign”….

ATP campaign - GAME ON

ATP campaign - GAME ON

ATP campaign - GAME ON

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Andy Murray

Fernando Verdasco

Jo-Wilfried Tsonga

Well, I must admit it: I have not seen any match of these ATP World Tour Finals. I guess the season is too long for the players but also for the tennis fans!

So, here are just a few thoughts about the last tournament of the year:
– how can one be the so-called “best ever” and be 8-14 against its biggest rival? That’s for you Federer.
– how can one have such a behaviour and receive the Stefan Edberg Sportmanship award? Poor Stefan. Yep this one is for you Nadal.
– it’s a pity for you, Novak, you’re an awesome player, but you acted so many times as an injured player that nobody believes you anymore, even when it’s true.
– when will someone finally have the guts to disqualify both Nadal and Djokovic for the 10 miunutes they take between each point?
– and finally Andy, did you really think you would play like Lendl by wearing his shirt?

Next week end, while every french tennis fan will be focus on Belgrade for the Davis Cup final, I will be in London for the Aegon Masters Tennis, a seniors tennis tournament with Tim Henman, Goran Ivanisevic, Pat Cash, Pat Rafter.. So, lots of photos and videos to come!
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Site: O2 London
Dates: Sunday, November 21 – Sunday, November 28
Surface: Hard
Visit official website


Group A: Rafael Nadal (1), Novak Djokovic (3), Tomas Berdych (6), David Ferrer (7)
Group B: Roger Federer (2), Robin Soderling (4), Andy Murray (5), Andy Roddick (8)


Group A: Bob and Mike Bryan, Lukas Dlouhy and Leander Paes, Mariusz Fyrstenberg and Marcin Matkowski, and Jurgen Melzer and Philipp Petzschner.
Group B: Daniel Nestor and Nenad Zimonjic, Lukasz Kubot and Oliver Marach, Mahesh Bhupathi and Max Mirnyi, and Wesley Moodie and Dick Norman.

You can watch the tournament online on

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In this Tennis Buzz #3, a look at Soderling and Rafter‘s wins in Bercy and Sydney.

It’s a well deserved victory for Soderling, who defeated Simon, Wawrinka, Roddick, Llodra and Monfils to capture his first Masters 1000 title.

“I don’t have a very good record in finals, and especially here in Paris, but I think a final is that one match you really want to win. I’m really happy that I played well today, and now I’m here winning the title. When I won that last point, I just felt so happy and I felt so relieved. I really wanted to win this match so much.”

Following his win, he reached a career high number 4 ranking.

Robin Soderling

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