This is a guest post by Spencer Blohm. If you’d like to contribute to Tennis Buzz as a writer or a photographer, please contact us.

Following Andy Murray’s triumph last year at Wimbledon, much of the world has their eye on him, hoping that he will provide an encore performance this year. So far, so good, as he’s reached the quarterfinals following his victory against Kevin Anderson on Monday. It’s just the latest in the four matches he’s won so far at Wimbledon. Murray, for one, isn’t one to compare his current performance to his victorious run last year, telling The Guardian “I don’t really look back and compare,” which might be the best policy to avoid psyching himself out.
The rest of the world though, is following Murray with anticipation. Following his win last year, Twitter is buzzing whenever he plays. As you can see from this graph from social media tracker Topsy, every day Murray plays, mentions of his name skyrocket on Twitter.

Murray mention on twitter

One of Murray’s sponsors, adidas, is looking to follow up their success on Twitter last year with their hashtag #AndyMurray, which got 30,000 mentions during the final match which Murray won. This year adidas is promoting Murray on their main Twitter account as well as the accounts they have for adidas Tennis and adidas UK.

Of course, it isn’t only Murray and his sponsors who are using social media to their advantage during the tournament. This year is arguably the year of social media at the stories tennis tournament. Wimbledon, for the first time ever, will feature user generated content on the screens on Henman Hill, which they hope will encourage interaction from both fans at the event, and those watching from home. They have been using this social media interaction during the television broadcasts of the tournament to encourage even more interaction with the approximately 378.8 million people in 198 territories that tune into to the tournament.
All of this is being powered at the “Social Command Centre” which is run by IBM SoftLayer. At the Command Centre, they’re tracking trending topics, hashtags, where the tweets are coming from, and which courts are getting to most mentions. That being said, there’s a focused effort to keep tennis first, and to not let the increase of social media and online interaction overshadow the main event and players. Content and communications manager for Wimbledon, Alexandra Willis, told the Telegraph,

“We at Wimbledon wouldn’t want to put screens around Centre Court, displaying tweets and doing that sort of thing, because when someone is on Centre Court it’s sacred ground, and they are there to watch the tennis”

Beyond the social media aspect, live streaming will play an important part of watching this years tournament. While cable and media companies like BBC in England, ESPN, and DirecTV in the States have comprehensive coverage on television, they’ve all started to feature online streaming on their websites for the less high profile matches. Of course, there is always a connectivity issue that comes with live streaming so you can try here to learn more about the Wimbledon mix that DirecTV is offering for tournament coverage, and ESPN is also showing extensive Wimbledon coverage in HD for those who have that channel. Of course, you can always go straight to the source, the Wimbledon official website that is, for more in depth analysis and live streaming if you’re a true tennis buff.

It’s worth noting that, as of right now, Murray isn’t the social media king of the tournament, that honor actually goes to Roger Federer. The Wimbledon Social Command Centre reported to The Standard that so far during this tournament, Federer has the top influencer slot at the tournament which they calculated “using factors such as response times to his activity on Twitter, mentions and following.”
Perhaps that’s because he’s one of the few top competitors able to stay in play on the game-changing grass courts at Wimbledon – after all, Serena Williams, Maria Sharapova and now Rafael Nadal have all been eliminated! We’ll have to stay tuned to see if his two competitors in social media influence (Murray and Novak Djokovic in second and third respectively) can beat him online, or more importantly, on the court.

You might also like: Twitter and Wimbledon 2014, what have the players been up to?

Rafael Nadal

Andy Murray poster at Wimbledon Station: Wimbledon awaits

Maria Sharapova’s Sugarpova pop-up store in Wimbledon Village:

Sugarpova pop-up store

2001 Wimbledon champion Goran Ivanisevic:

Goran Ivanisevic

Henman Hill (or Murray Mound?)

Henman Hill

Petra Kvitova leaving practice courts:

Petra Kvitova

Last year’s runner-up Sabine Lisicki practising:

Sabine Lisicki

The queue arriving at Wimbledon:

The queue arriving at Wimbledon

Centre Court before play starts:

Wimbledon Centre Court

Ball Boys and Girls:

Ball Boys and Girls

Rafael Nadal and Lukas Rosol arrive on Centre Court for a rematch of their 2012 second round meeting:

Rafael Nadal

Crown Prince Frederick and Princess Mary of Denmark in the Royal Box:

Crown Prince Frederick and Princess Mary of Denmark

Denise Lewis, Jonathan Edwards, James and Pippa Middleton in the Royal Box:

Denise Lewis, Jonathan Edwards, James and Pippa Middleton

Rafael Nadal:

Rafael Nadal

Lukas Rosol:

Lukas Rosol

Chelsea Pensioners enjoying the match:

Chelsea Pensioners enjoying the match

Rafael Nadal

Rafael Nadal

Rafael Nadal

Rafael Nadal

Rafael Nadal

Lukas Rosol and Rafael Nadal

Led 4-6 2-4, Nadal rallies and wins in 4 sets 4-6 7-6 6-4 6-4. He’ll face Mikhail Kukushkin in the third round.

Next on Centre Court, Angelique Kerber and Heather Watson:

Angelique Kerber

Angelique Kerber

Heather Watson

1969 Wimbledon champion Ann Jones watching the match (to know more about this champion who also excelled in table tennis, read her portrait written by journalist Rex Bellamy)

Ann Jones

6-2 5-7 6-1 win for world number seven Angelique Kerber.

Angelique Kerber

Last match of the day on Centre Court: 7-time Wimbledon champion Roger Federer faces Gilles Muller.

Roger Federer

Mirka Federer:

Mirka Federer

Stefan Edberg:

Stefan Edberg

Gilles Muller:

Gilles Muller

Rain stops play at Wimbledon. Rain on Henman Hill:

Rain on Henman Hill

View from Henman Hill, you can see the Shard in the background:

View from Henman Hill

Empty practice courts:

Empty practice courts

The roof makes its first appearance at Wimbledon 2014:

Centre Court at Wimbledon

Centre Court at Wimbledon

Good day at the office for Federer who wins in straight sets 6-3 7-5 6-3.

Roger Federer

Gilles Muller and Roger Federer

Thanks a lot to Karen for her pictures and story. Follow our Wimbledon 2014 coverage

Andy Murray Wimbledon outft

Really classic all-white outfit for defending champion Andy Murray:

Andy Murray

Andy Murray

Andy Murray 
Andy Murray

Will Andy Murray retain his Wimbledon title?

  • No (80%, 45 Votes)
  • Yes (20%, 11 Votes)

Total Voters: 56

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Follow our Wimbledon 2014 coverage on Tennis Buzz.

2014 Wimbledon champion Novak Djokovic

The All England Lawn Tennis and Croquet Club:

Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia

Fashion and gear:

Marketing:

A trip down memory lane:

Wimbledon Trivia
Wimbledon past champions: stats and records
Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Portrait of Wimbledon champion Ann Jones
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Bjorn Borg – Ilie Nastase Wimbledon 1976
Portrait of 5-time Wimbledon champion Bjorn Borg
Wimbledon 1976: Chris Evert defeats Evonne Goolagong
Portrait of Virginia Wade, winner in 1977
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
1985: Boris Becker, the man on the moon
Portrait of 3-time Wimbledon champion Boris Becker
Wimbledon 1988: An era ends as Graf beats Navratilova
Wimbledon 1988: Edberg a deserving new champion
Portrait of 2-time Wimbledon champion Stefan Edberg
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
Andre Agassi: thanks to Wimbledon I realized my dreams
1993: Pete Sampras defeats Jim Courier
1994: Pete Sampras defeats Goran Ivanisevic
1996: Richard Krajicek upsets Pete Sampras
1997: Pete Sampras defeats Cédric Pioline
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history

Recaps:

Polls:

Will Andy Murray retain his Wimbledon title?

  • No (80%, 45 Votes)
  • Yes (20%, 11 Votes)

Total Voters: 56

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Who will win Wimbledon 2014?

  • Roger Federer (31%, 14 Votes)
  • Rafael Nadal (24%, 11 Votes)
  • Novak Djokovic (24%, 11 Votes)
  • Andy Murray (13%, 6 Votes)
  • Milos Raonic (4%, 2 Votes)
  • Stan Wawrinka (2%, 1 Votes)
  • Tomas Berdych (0%, 0 Votes)
  • David Ferrer (0%, 0 Votes)
  • Ernests Gulbis (0%, 0 Votes)
  • Richard Gasquet (0%, 0 Votes)
  • Other (0%, 0 Votes)

Total Voters: 45

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Who will win Wimbledon 2014?

  • Maria Sharapova (41%, 12 Votes)
  • Serena Williams (21%, 6 Votes)
  • Other (14%, 4 Votes)
  • Li Na (10%, 3 Votes)
  • Simona Halep (7%, 2 Votes)
  • Petra Kvitova (3%, 1 Votes)
  • Victoria Azarenka (3%, 1 Votes)
  • Agniezska Radwanska (0%, 0 Votes)
  • Jelena Jankovic (0%, 0 Votes)
  • Angelique Kerber (0%, 0 Votes)
  • Dominika Cibulkova (0%, 0 Votes)

Total Voters: 29

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Grigor Dimitrov

Queen’s 2014 champion Grigor Dimitrov:

Grigor Dimitrov

Grigor Dimitrov

World number 3 Stanislas Wawrinka, beaten by Dimitrov in the semifinal:

Stanislas Wawrinka
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