A global fashion icon will be reborn in 2014 as the legendary Stan Smith returns from its sabbatical. Removed from the shelves for the past few seasons, the classic silhouette has been re-invigorated and updated for the modern day while still staying true to the look and shape of the original.
Since its debut as a tennis shoe, the Stan Smith has made its way from the tennis court to the street, becoming adidas’ best-selling shoe of all time, with over 40 million pairs sold. American tennis icon Stan Smith began wearing what was the world’s first ever leather tennis shoe in 1971, when he won the US Open on grass and the Davis Cup on clay with the American team. In 1972 he won Wimbledon wearing the classic adidas shoe.
To celebrate the return of the Stan Smith, a host of international talent from the worlds of music, sport and screen came together to reveal what the sneaker means to them.
Watch the trailer below featuring Stan Smith and Andy Murray as well as actors, artists and designers.
Ahead of the US Open, Andy Murray stopped by the adidas Sport Performance SoHo store in New York to meet with 100 lucky fans. The appearance featured a photo-booth where fans were able to take pictures with Murray and imitate his signature fist pump. adidas is now looking for fans to get behind Murray with a series of challenges on Twitter, Instagram and Facebook.
Throughout the tournament, fans can share their own fist pump images via Instagram to show their support. Tag your photos with #allinforMurray for a chance to win daily prizes, including signed tennis product. The best entries from the competition will be compiled and shared through adidas’ and Murray‘s social channels.
Ahead of next week’s US Open, tennis fans have the opportunity to meet 2013 Wimbledon champion Andy Murray at the adidas SportsPerformance Store in New York City tonight. Spend $75 or more on tennis product and you’ll be granted access to the event.
adidas Sport Performance Store
610 Broadway Boulevard New York, NY 10012
August 20th, 6:00-7:00 p.m. EST
It’s time to wear white again. Check out some pics of the new HEAD White Bag collection, consisting of the HEAD White Monstercombi Tennis Racquet Bag and the 4 Majors Club Bag.
For every Grand Slam tournament the series introduces a new club bag in a bespoke design. As part of the White Series the first 4 Majors Club Bag, coloured in white with green striped shoulder straps, comes right in time for Wimbledon. The HEAD Club Bag collection will also feature different colours and designs for the upcoming US Open, the Australian Open and the French Open.
The new White Bag collection will be premiered at Wimbledon by Novak Djokovic, Andy Murray, Tomas Berdych, Gilles Simon and Richard Gasquet.
The new HEAD White Bag collection is a limited edition and is available in-store at selected retailers now.