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Nike congrats John Isner for the never ending match

June 25, 2010 | Category: Wimbledon | No Comments »



Via Nike Tennis facebook page: Some marathons are run, others are fought. Congratulations John Isner.

John Isner - Nike

Congrats to John Isner and Nicolas Mahut, two true champions. I hope some french football players watched some bits of this match, it should inspire them.

Maria Sharapova joins Evian’s roller babies

June 24, 2010 | Category: Marketing | No Comments »



It seems every time a major Grand Slam rolls around former number one Maria Sharapova announces a new sponsorship deal. With Wimbledon well under way, we hear that the latest brand to join a line that includes Tiffany & Co, Tag Heuer and Cole Hann is Evian water for their Live Young campaign.

Evian Maria Sharapova

Maria Sharapova signed a multiyear agreement with Groupe Danone SA’s Evian water brand, and will be the face of their Rollerbabies campaign.

Andy Murray shows off some tennis tricks in new Head viral video

June 19, 2010 | Category: Gear | No Comments »



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Well, hmmm, Head, you should hire Mansour Bahrami for your commercials, that is real tennis magic!

What do you think of this video? please share your thoughts.

Read more on Head’s official website: Andy Murray the tennis magician shows uncanny accuracy with his HEAD Radical

Fred Perry “Tell Us Your Story” Campaign

June 13, 2010 | Category: Fashion | No Comments »



Fred Perry - Tell us your story

Fred Perry’s more than 100 year legacy as a tennis player and brand has more than cemented itself as one of Britain’s most iconic labels.
Through its history, Fred Perry’s Laurel logo has been seen on the polo shirts of many subcultures in the past 50 odd years. The “Tell Us Your Story” campaign is part educational, part interactive as Fred Perry highlights its past participation in the world of fashion.
The whole movement began in 1957 and the original M12 polo shirt, known as the first shirt to carry a collar tipping. Its popularity with football fans saw West Ham fans request their own custom colorway in maroon and blue. From there, Fred Perry made its way into subcultures such as Mod in ‘59, Northern Soul in ‘63 and Punk in 1976.
A full list of stories can be seen over at the site. As mentioned the interactive aspect of the campaign allows people to submit their own personal stories involving Fred Perry for a chance to win £5,000 Pounds.

Fred Perry - Tell us your story

Fred Perry - Tell us your story

Read the rest of this entry →

The King of Clay has returned to the throne

June 9, 2010 | Category: Fashion, French Open | No Comments »



Rafael Nadal - Nike

Nike Write The Future – Rooney and Federer Play Table Tennis | Video

June 7, 2010 | Category: Fashion | No Comments »



Federer discusses his secret desire to partner with Rooney on a little doubles action.

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Nike Write the Future commercial