Novak Djokovic will appear in his first campaign for Uniqlo since being named brand ambassador in May 2012. He will front the campaign for Airism, an underwear collection made from a high-tech fabric.

The campaign breaks in Japan on Wednesday and will appear globally later in the spring in both outdoor and print media.

I guess it will be much less sexy than Nadal ads for Armani

Via WWD

Former world number 7 Gaël Monfils has signed a multi-year endorsement deal with Japanese sportswear brand Asics.

Monfils who joins Australian Sam Stosur on Asics’ roster of tennis endorsers will also be involved in the design and development of future Asics tennis products.

Enjoy a few pics of the new HEAD campaign featuring Maria Sharapova and Novak Djokovic:

Maria Sharapova and Novak Djokovic

Maria Sharapova and Novak Djokovic

Maria Sharapova and Novak Djokovic

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HEAD’s new digital campaign ‘SPEED vs. INSTINCT – The Challenge’ features Australian Open champion Novak Djokovic and French Open winner Maria Sharapova using their YouTek IG SPEED and YouTek IG INSTINCT racquets in three quite unusual and surprising tests of skill.

Friends of HEAD Tennis on Facebook also have the chance to win exclusive, signed memorabilia from the films in a sweepstake application running from August 20th to September 17th.

Enjoy the videos below:

The Beginning

Power Golf

Maria dominates on the golf course…

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During London 2012, adidas has been working with UK free paper Metro, creating cover wraps for each day of the Games that feature portraits of Team GB athletes by a selection of artists and illustrators.

The campaign runs for the 17 days of the Games.

Metro cover featuring Peter Reed:

Team GB:

Andy Murray:

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