adidas has just launched the start of a new global campaign which for the first time in their history showcases adidas’s involvement in sport, music and fashion.

The campaign features tennis world number one Caroline Wozniacki, football stars Lionel Messi and David Beckham, NBA star Derrick Rose and pop icon Katy Perry.

Check out adidas is all in video:

What do you think of the video? It really seems like a Nike commercial to me.

Really colorful adidas outfits for the Australian Open. I like Pennetta‘s and Ivanovic‘s but Henin‘s outfit is UGLY!

adidas started producing tennis racquets in 1974. In the 70s, during the wood era, Ilie Nastase was adidas’ flagship player. But in the 80s, a new star emerged: Ivan Lendl.

Lendl rose quickly in the pro ranks, using a white Kneissl composite during 1980-1981. That frame was called the White Star Pro. In December 1980, Kneissl introduced the White Star Ivan Lendl which was similar to the White Star pro, but additionnally featured the component kevlar.
In 1981, Lendl signed with adidas and started to play with the GTX Pro model, which he would use through 1985. Lendl’s early GTX were paintjob Kneissl, as Kneissl produced the GTX pro frames for adidas in Austria.

Photos by: nctt8

In 1986, Lendl started to play with the adidas GTX pro-T until 1990. In 1990, he signed a reported $20 million racket and clothing contract with Mizuno. After Lendl’s shift to Mizuno, adidas lost significant market share and retired from racquet production in 1992, but came back in 2008.

About adidas return to racquets market:
“When they were leaving the racket business back in the early 1990s, they were telling us it was no longer a good business to be in,” Lendl said. “Maybe the climate has changed. Still, I’m very surprised.”

Reggie Bush, David Villa & Andy Murray have joined forces with Jonny Wilkinson, Jessica Ennis and Victoria Pendleton to launch adidas new personal training app. miCoach.

Operating on mobile phone GPS coordinates the miCoach application tracks your run, it coaches you in real-time during your training session, based on pace and other information entered at setup.

miCoach offers what no other training device can: a personalised system that responds to your performance during training, in real-time, with audible coaching advice. The miCoach mobile app has different training plans to suit a range of different sports, including running, basketball, football, tennis and American Football.

The ever smiling Scot Andy Murray:

Transcript:

Were you easy to coach when you were young?

Once you get to a certain age you start to know how you like to train, the sort of stuff that you like to do, and before I started working with the guys I’m working with now we kind of sat down and I told them the stuff I like doing, the stuff I didn’t like doing, and the stuff that I wanted from them and then they obviously, so now its, whereas before, when I was younger I didn’t really, you don’t really have any input, it’s just your coach, because you need to be told exactly what to do, how much to train, when to train, when to warm up, you know, all that sort of stuff, so it’s a little bit different now.

What is your training schedule?

I probably spend 2 hours a day on the court, 2 hours in the gym and then you know, on top of that, I do a lot of things in terms of, I have to see the physio most days to make sure you know, I’ve got no sort of, aches and pains, and make sure I’m eating at the right times so that, and the right things so that I can train properly so, I mean, although its kind of really 4 hours of exercise, there’s a lot of other things you kind of spend probably about 10 until 5, on most days your kind of on the go.