A global fashion icon will be reborn in 2014 as the legendary Stan Smith returns from its sabbatical. Removed from the shelves for the past few seasons, the classic silhouette has been re-invigorated and updated for the modern day while still staying true to the look and shape of the original.
Since its debut as a tennis shoe, the Stan Smith has made its way from the tennis court to the street, becoming adidas’ best-selling shoe of all time, with over 40 million pairs sold. American tennis icon Stan Smith began wearing what was the world’s first ever leather tennis shoe in 1971, when he won the US Open on grass and the Davis Cup on clay with the American team. In 1972 he won Wimbledon wearing the classic adidas shoe.
To celebrate the return of the Stan Smith, a host of international talent from the worlds of music, sport and screen came together to reveal what the sneaker means to them.
Watch the trailer below featuring Stan Smith and Andy Murray as well as actors, artists and designers.
The iconic adidas Originals Stan Smith has been re-launched, and to mark this event, adidas Originals unveiled Stan Smith Limited Edition Watch. It gets inspiration from 70’s, featuring simple design with a stainless steel case, white dial, ceramic bezel, and Stan Smith’s signature in green.
It comes with two interchangeable straps, in which one is made with same leather used for Stan Smith shoes. The package will come in a white collector’s box, straps, and a Stan Smith inscribed strap-changing tool.
Limited to just 500 pieces with their respective edition number on it, the adidas Originals Stan Smith Limited Edition Watch will be available on November 30. $595.
adidas Tennis launched its first piece of work with Novak Djokovic. The video ‘Novak Djokovic – performance meets personality’ examines the two sides of Novak’s personality, the off-court joker and the very-focused on-court tennis superstar.
Djokovic has worn adidas Barricades his entire career and has won six Open championships wearing the iconic adidas Tennis trainer, including this year’s Australian Open. adidas signed an official contract with Djokovic in May 2013.
After a two-year hiatus, adidas relaunches one of their most iconic sneaker silhouettes of all time, the Stan Smith.
The classic tennis shoe — the first to feature an all-leather upper — was first known as the adidas Robert Haillet before tennis legend Stan Smith signed on to front the shoe.
On September 4, Barneys Madison Avenue will release the shoe as adidas’s exclusive retail partner during New York Fashion Week. Later on, the shoe will debut during London Fashion Week at Dover Street Market, Paris Fashion Week at colette, Berlin Art Week at Andreas Murkudis, and Dover Street Market Ginza in Tokyo.
Following the limited launch, the Stan Smith will receive a wider release in 2014.
Ahead of the US Open, Andy Murray stopped by the adidas Sport Performance SoHo store in New York to meet with 100 lucky fans. The appearance featured a photo-booth where fans were able to take pictures with Murray and imitate his signature fist pump. adidas is now looking for fans to get behind Murray with a series of challenges on Twitter, Instagram and Facebook.
Throughout the tournament, fans can share their own fist pump images via Instagram to show their support. Tag your photos with #allinforMurray for a chance to win daily prizes, including signed tennis product. The best entries from the competition will be compiled and shared through adidas’ and Murray‘s social channels.
Ahead of next week’s US Open, tennis fans have the opportunity to meet 2013 Wimbledon champion Andy Murray at the adidas SportsPerformance Store in New York City tonight. Spend $75 or more on tennis product and you’ll be granted access to the event.
adidas Sport Performance Store
610 Broadway Boulevard New York, NY 10012
August 20th, 6:00-7:00 p.m. EST