adidas Barricade 7 Novak Pro

Joining forces with world number one Novak Djokovic, adidas has created a special edition of the adidas Barricade 7.

The Novak’s logo on the tongue reminds of the classic Stan Smith logo, the dove on the medial side represents peace and freedom for his home nation of Serbia, while the mountain printed on the insole is Mt. Kopaonik where Novak met his first tennis coach.

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

You can pick up the Barricade 7 Novak Pro now over at Tennis Warehouse for $125.

Source: Tennis Warehouse

Novak Djokovic with Wimbledon trophy

Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:

Uniqlo

adidas

Peugeot

Head

Seiko

Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:

bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.

bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…

no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.

no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.

On the contrary, Nike did a really good job with their Serena Williams celebratory tweet:

The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.

Also read:
adidas and Novak Djokovic: the one that got away
Social media, the star of Wimbledon 2014
Twitter and Wimbledon 2014: what have the players been up to?

Ana Ivanovic Wimbledon dress

Check out some pics of Simona Halep, Caroline Wozniacki, Ana Ivanovic, Garbine Muguruza, Jo-Wilfried Tsonga and Jack Sock Wimbledon outfits.

Simona Halep, semifinalist in 2014:

Simona Halep Wimbledon outfit

Simona Halep Wimbledon outfit

Ana Ivanovic:

Ana Ivanovic Wimbledon dress

Ana Ivanovic Wimbledon dress

Ana Ivanovic Wimbledon outfit

Caroline Wozniacki‘s dress by Stella McCartney:

Caroline Wozniacki Wimbledon dress

Garbine Muguruza‘s kit by Stella McCartney:

Garbine Muguruza Wimbledon outfit

Jo-Wilfried Tsonga, semifinalist in 2011 and 2012:

Tsonga Wimbledon 2015 outfit

Tsonga Wimbledon 2015 outfit

Jack Sock, winner of the men’s doubles last year with Vasek Pospisil:

Jack Sock Wimbledon outfit

Jack Sock Wimbledon outfit

Follow our Wimbledon 2015 coverage on Tennis Buzz.

Andy Murray Wimbledon outfit

Andy Murray switched from adidas to Under Armour late last year, but until recently was still wearing adidas Barricade shoes. Andy now wears Under Armour from head-to-toe as he debuted a new UA shoe at Queen’s Club last week.

Here’s the kit he will be wearing at Wimbledon:

Andy Murray Wimbledon outfit

Winner of a record-tying fourth Queen’s Club title on Sunday, Murray said he feels he plays better than in 2013 when he won the Wimbledon title. Do you think he will win this year?

Who will win Wimbledon 2015?

  • Roger Federer (36%, 59 Votes)
  • Novak Djokovic (31%, 51 Votes)
  • Andy Murray (18%, 29 Votes)
  • Stan Wawrinka (6%, 10 Votes)
  • Rafael Nadal (6%, 9 Votes)
  • Kei Nishikori (1%, 2 Votes)
  • Milos Raonic (1%, 1 Votes)
  • Tomas Berdych (1%, 1 Votes)
  • Other (1%, 1 Votes)
  • David Ferrer (0%, 0 Votes)
  • Marin Cilic (0%, 0 Votes)

Total Voters: 163

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Follow our Wimbledon 2015 coverage

Wimbledon 2015 coverage

The All England Lawn Tennis and Croquet Club:

Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia

Fashion and gear:

A trip down memory lane:

Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Portrait of Wimbledon champion Ann Jones
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Around the grounds at Wimbledon in 1971
Wimbledon 1975: Ashe vs Connors
Bjorn Borg – Ilie Nastase Wimbledon 1976
Portrait of 5-time Wimbledon champion Bjorn Borg
Wimbledon 1976: Chris Evert defeats Evonne Goolagong
Portrait of Virginia Wade, winner in 1977
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
1985: Boris Becker, the man on the moon
Portrait of 3-time Wimbledon champion Boris Becker
Wimbledon 1988: An era ends as Graf beats Navratilova
Wimbledon 1988: Edberg a deserving new champion
Portrait of 2-time Wimbledon champion Stefan Edberg
Wimbledon 1990: Becker vs Edberg
1990: Martina Navatilova’s historic 9th Wimbledon champion
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
Andre Agassi: thanks to Wimbledon I realized my dreams
1993: Pete Sampras defeats Jim Courier
1994: Pete Sampras defeats Goran Ivanisevic
1995: Tim Henman disqualified!
1996: Richard Krajicek upsets Pete Sampras
1997: Pete Sampras defeats Cédric Pioline
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history
Wimbledon 2014 coverage

Preview and Recaps:

Polls:

Who will win Wimbledon 2015?

  • Serena Williams (53%, 23 Votes)
  • Maria Sharapova (14%, 6 Votes)
  • Simona Halep (12%, 5 Votes)
  • Other (7%, 3 Votes)
  • Petra Kvitova (5%, 2 Votes)
  • Caroline Wozniacki (2%, 1 Votes)
  • Lucie Safarova (2%, 1 Votes)
  • Ekaterina Makarova (2%, 1 Votes)
  • Ana Ivanovic (2%, 1 Votes)
  • Carla Suarez Navarro (0%, 0 Votes)
  • Angelique Kerber (0%, 0 Votes)

Total Voters: 43

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Who will win Wimbledon 2015?

  • Roger Federer (36%, 59 Votes)
  • Novak Djokovic (31%, 51 Votes)
  • Andy Murray (18%, 29 Votes)
  • Stan Wawrinka (6%, 10 Votes)
  • Rafael Nadal (6%, 9 Votes)
  • Kei Nishikori (1%, 2 Votes)
  • Milos Raonic (1%, 1 Votes)
  • Tomas Berdych (1%, 1 Votes)
  • Other (1%, 1 Votes)
  • David Ferrer (0%, 0 Votes)
  • Marin Cilic (0%, 0 Votes)

Total Voters: 163

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Novak Djokovic

Follow our Roland Garros 2015 coverage and relive some of the most memorable Roland Garros moments. Many pictures and videos to come! If you attend the tournament and want to share your pictures/videos/recaps please contact us.

Roland Garros visitor’s guide:

How to buy Roland Garros tickets
Get behind the scenes at Roland Garros – part 1
Get behind the scenes at Roland Garros – part 2
Take a seat: court Suzanne Lenglen
Take a seat: court Philippe Chatrier
Today at Roland Garros: Court Philippe Chatrier
Longines Smash Corner
Roland Garros store

Fashion and gear:

A trip down memory lane:

1956: First time at Roland Garros for Rod Laver
Portrait of Manuel Santana, first Spaniard to capture a Grand Slam title in 1961
1967: Françoise Durr defeats Lesley Turner
1969: Rod Laver defeats Ken Rosewall
Portrait of 6-time Roland Garros champion Bjorn Borg
Portrait of Adriano Panatta, the only player to beat Bjorn Borg at Roland Garros
1978: Virginia Ruzici defeats Mima Jausovec
1982: At the request of Monsieur Wilander
1982: first Grand Slam for Mats Wilander
1983: Yannick Noah defeats Mats Wilander
1984 French Open: Ivan Lendl defeats John McEnroe
1985 French Open: Chris Evert defeats Martina Navratilova
Roland Garros 1985: Mats Wilander defeats Ivan Lendl
Roland Garros 1988: bold Leconte swept aside by a Mats for all surfaces
Portrait of Natasha Zvereva, 1988 runner-up
Portrait of Arantxa Sanchez, 1989 French Open champion
Portrait of Michael Chang, 1989 French Open champion
1990 French Open: Opposites attract, Gomez defeats Agassi
Roland Garros 1990: Defending champion Sanchez loses in the first round
Roland Garros 1990: Edberg and Becker lose in the first round
1991 French Open 3RD: Michael Chang defeats Jimmy Connors
1991 French Open final: Jim Courier defeats Andre Agassi
Roland Garros 1996: Pete Sampras run through the semi-finals
1997: Going ga-ga over Guga
Steffi Graf – Martina Hingis Roland Garros 1999
2000: Mary Pierce finds peace and glory
2004: Coria vs Gaudio: the egotist vs the underdog
2005: Rafael Nadal defeats Mariano Puerta
A look back at Roland Garros 2011
A look back at Roland Garros 2014

Pictures and Recaps:

Polls:

Who will win Roland Garros 2015?

  • Novak Djokovic (35%, 132 Votes)
  • Rafael Nadal (26%, 99 Votes)
  • Roger Federer (24%, 92 Votes)
  • Kei Nishikori (7%, 28 Votes)
  • Andy Murray (6%, 22 Votes)
  • Other (1%, 3 Votes)
  • Tomas Berdych (1%, 2 Votes)
  • David Ferrer (0%, 1 Votes)
  • Stan Wawrinka (0%, 1 Votes)
  • Marin Cilic (0%, 1 Votes)
  • Milos Raonic (0%, 0 Votes)

Total Voters: 381

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Who will win Roland Garros 2015?

  • Serena Williams (43%, 105 Votes)
  • Maria Sharapova (30%, 73 Votes)
  • Simona Halep (11%, 28 Votes)
  • Ana Ivanovic (4%, 10 Votes)
  • Eugenie Bouchard (3%, 8 Votes)
  • Other (3%, 8 Votes)
  • Caroline Wozniacki (2%, 6 Votes)
  • Petra Kvitova (2%, 5 Votes)
  • Carla Suarez Navarro (1%, 2 Votes)
  • Ekaterina Makarova (0%, 1 Votes)
  • Andrea Petkovic (0%, 1 Votes)

Total Voters: 247

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