adidas announced the signing of rising star Alex Zverev. It’s adidas second big signing after Tomas Berdych earlier this year.
Other adidas tennis ambassadors include 2016 Australian Open champion Angelique Kerber, Simona Halep, Garbine Muguruza, Caroline Wozniacki, Ana Ivanovic and Jo-Wilfried Tsonga.
and it seems Alex has already found a new meaning for a d i d a s:
By Craig Gabriel, Australian Tennis Magazine, September 1988
Stefan Edberg wants to be the best player in the world and he knows this is a mission that demands a day in, day out routine. Most days are typical for him during a tournament as he juggles the hours between practice sessions, PR appearances and matches.
Edberg rises each morning at about 8.30 a.m., when he showers and eats breakfast, which is never heavy. A fruit juice would be followed by cereal and then toast and cold cuts of breakfast meat.
“I eat a meal depending on when I am going to play a match,” said Edberg. “I don’t like to get loaded down with food before a match because it feels uncomfortable on court and you find it difficult to move.”
Edberg returned to the Graden Plaza Hotel in Memphis, Tennessee, where he was playing the Volvo Tennis/US Indoor, and did a couple of push-ups on the floor of his room. He does not usually make use of the fitness centres that more hotels are providing because he mostly likes to be on his own.
The 22-year-old Swede may play a game different from most other Swedes, in that he prefers to serve-and-volley rather than sit on the back-fence and drill groundstrokes from corner to corner in a battle of attrition, but Stefan is still very much like his compatriots in his reserved manner.
This was a match-day for the world’s number two ranked player. He was the defending champion at the tournament and attempting to make the final for the fourth consecutive year. It was a very attainable feat, because the draw for the tournament was one of the weakest in the event’s history.
Tony Pickard, a former Davis Cup player and Edberg’s longtime coach from England, was not with his charge this week, and Stefan was quite happy to arrange most ot his own schedule. He is developing a more mature and confident attitude. He called the Racquet Club of Memphis, where the tournament was being played – it was almost next door to the hotel – and made arrangements for a practice session.
Edberg flopped back onto his bed, looking at the ceiling, thinking how most hotel rooms look the same after so many years on the pro tour. He had taken off his shoes and t-shirt and was relaxing with his eyes closed when the phone rang. It was his agent, Tom Ross, from Advantage International, the Washington-based company, calling to say that he was in town. Ross reminded Edberg about his commitments regarding appearances for the products he endorses.
It was now 9.30 and the day was already an hour old for Edberg. As a rule, he is not the type to waste time and he started to get things into gear.
“I have so many things that have to be done in a day that I don’t have time to relax or delay. People think we only play matches and then have the rest of the day off. It is just not the case,” he explained.
Tom Ross had made his way down to Edberg’s room and said there was a car waiting downstairs to take them to an adidas reception. adidas created the “Stefan Edberg Collection” two years ago. The endorsement contract was said to be worth millions of dollars, including royalties, so the more appearances Stefan made the better for his bank balance. No matter how much Edberg was prompted, he would not disclose any figures.
On the way to meet the buyers, a stop was made at the home of Lars Nilsson, who is a Swede on a tennis scholarship in Memphis. He and Edberg were friends back in Sweden and they came from the same town. Lars would be Stefan’s practice partner later in the day and his doubles partner for the week.
In the car, discussions were taking place about scheduling and where Edberg would need to make appearances over the next few weeks and what advance interviews would be needed, whether in person or over the phone.
His itinerary included tournaments in Canada and Cincinnati, which would feature the likes of Becker, Wilander and Mecir, and then Japan, where he was the defending champion.
“I like going to Japan,” said Edberg. “I have won quite a few times there and I am always looked after so well. I look forward to the trips there.”
The adidas function took about an hour, with the Edberg clothing range on display around the room. He handled himself in his usual quiet manner and then excused himself, explaining that he had to leave for a practice session as he had a match that night.
“It is a great feeling to see my name on the clothes,” said Edberg, getting back into the car. “I feel very proud. I feel the same way when they make the announcements on the courts to introduce me for a match.”
Normally, wherever Edberg goes, he is followed by hordes of screaming girls. His fair Scandinavian looks make him very attractive to the teenyboppers, whether he is in Japan, Australia or the American midwest. On this occasion, they were absent and Edberg probably felt a little relieved about that because there is a time and place for everything.
As a promotion for the tournament, Edberg agreed to go to a city store and sign autographs for half an hour. The event needed some attention. There, he was almost besieged by the girls and he tried to oblige all requests. He was constantly saying “thank you” in response to the dozens of compliments that were paid to him. The smile never left his face.
“It is part of the job,”he said. “It is hard sometimes, but it has to be done. There are so many things I like to do, such as going to the movies or out to dinner, and I like listening to music.”
It was a little after midday when he returned to his hotel room. Racquets were piled up in one corner, shoes – about a dozen pairs – somewhere else and packets of gut strings were spilling out of a bag. Even so, the room looked relatively orderly for that of a tennis player.
Edberg’s lovely girlfriend, Annette Olsson, Sweden’s top model, was not travelling with him. He took a little time to call her, but didn’t say where she was.
Room service was ordered for lunch, and again nothing too heavy was chosen. He ordered pasta. He then did an interview by way of an interpreter, for a tournament in Japan, and followed up with a one-on-one interview for a newspaper in Memphis. By this time, lunch had arrived.
Edberg phoned Tony Pickard in London, where it was about 8 p.m. They talked about the match that night against Damir Keretic, who has a solid all-round game. The West German could be dangerous if Stefan was tired; after all, Stefan had been in town only a day following his win at the tournament at Rotterdam for the second consecutive year.
It was now now a little before 2 p.m. and Edberg decided to go to the courts a little early and do some exercises. When he got to the courts, he took out a skipping rope and used it for a few minutes to loosen up and “get myself on my toes”. He then did a couple of sprints up and down the sideline, and various stretching exercises that most pros do as a protection against pulled hamstrings or groin muscles, etc.
Hitting with Nilsson, the pace soon picked up. Edberg worked on his approach shot down the line. After 20 minutes, they stopped for a breather and a drink. For Edberg, even that is an endorsement, a sports drink called Pripps.
They returned to the court and Stefan slammed down his big serve and also his hard-to-handle kick second serve. They played a tiebreak, which the higher ranked Swede won hands down. After the set was over, Edberg did some wind sprints. He said he does not like to run distances on a track or road.
On returning to the hotel, the players took showers and Edberg got onto the phone once more, this time to call his family in Sweden. He calls his parents and brother about three times a week. His father is Bengt, his mother is Barbro, and his 15-year-old brother is Jan, a good player.
“It is nice to call home,” said Stefan. “When I call them, we talk about what is happening at home and how my matches are going. We talk about a whole lot of things.”
Once the call is over, there is another meeting with Tom Ross to discuss more scheduling and business deals. Edberg likes to keep the Grand Slam weeks free from any distractions, such as interviews and endorsement appearances, so that he can just concentrate on his tennis.
“I keep an interest in where my money is going,” he said. “I think it is important to know what is happening all the time and what is being done with my investments. I find it very interesting.”
Edberg handles the unnatural lifestyle with ease. He took a bit of time to relax and lay on his bed with the television on. It was now about 5.30 p.m. and his match was in two hours, so he went back to the club for a warm-up practice session.
Match time. The stands around the main court had a capacity of 5,200 and were almost full as Edberg and Keretic walked out. Edberg was surrounded by three bodyguards, one a former secret service agent, as protection from the fans. For the multi-millionaire sportsman, this was not an uncommon practice.
Edberg won the match 7-5, 6-4, but he looked tired, and, once all the post-match interviews were finished, he went out to dinner with Lars Nilsson. As he pointed out, there were no late nights for him because of his commitment to be always at his best. Although he wanted to go to see the movie, “Shoot to Kill”, his busy schedule did not allow it.
“I know there are many sacrifices and plenty of special requests,” he said. “I don’t get to go sightseeing very often. I like to go shopping, but it can be difficult. I knew what I was getting into and I enjoy it with the travelling, but I also like to see my friends.”
It was now past midnight after a long day. And this was only the start of the week.
The Happy Slam is already around the corner! On the men’s side, Novak Djokovic will be once again the huge favorite, but the women’s draw is open than ever: all four of the top-ranked have withdrawn from tournaments they entered this week due to injury.
A trip down memory lane:
Australian Open trivia
The tragedy of Daphne Akhurst
The Norman Brookes Challenge Cup
1960 Australian Open: Neale Feaser, a costly volley
1960: first Grand Slam title for Rod Laver
1960-63 Australian Open: Jan Lehane four time runner-up
1974 Australian Open: Jimmy Connors first Grand Slam title
1975: John Newcombe defeats Jimmy Connors
1981: First Australian Open title for Martina Navratilova
1983: Mats Wilander defeats Ivan Lendl
1984: Mats Wilander defeats Kevin Curren
1985: Edberg wins in Australia and Sweden changes look
1987-1988 Swedes spoil the party
1987: Stefan Edberg defeats Pat Cash
January 11, 1988: first day of play at Flinders Park
1988: Mats Wilander defeats Pat Cash
1990: John McEnroe disqualified!
1990: Ivan Lendl’s last Grand Slam title
1991: Monica Seles first Australian Open title
1994: First Australian Open title for Pete Sampras
1995: Mary Pierce defeats Arantxa Sanchez Vicario
1995 QF: Pete Sampras emotional comeback win over Jim Courier
1995: Andre Agassi defeats Pete Sampras, wins first Australian Open title
1996 Australian Open: Mark Philippoussis defeats Pete Sampras in the 3rd round
Impressions from the 1996 Australian Open: Monica Seles and Boris Becker last Grand Slam titles, Stefan Edberg last appearance in Australia
1997 Australian Open: Pete Sampras defeats Carlos Moya
2001 Australian Open: Pat’s last chance
2001 Australian Open final: Andre Agassi defeats Arnaud Clément
2002: Capriati scripts a stunning sequel in Australia
2003 Australian Open: last Grand Slam title for Agassi
2009 Australian Open: Rafael Nadal defeats Roger Federer
Fashion and gear:
Who will be the 2016 Australian Open champion?
- Novak Djokovic (45%, 66 Votes)
- Roger Federer (22%, 32 Votes)
- Andy Murray (9%, 13 Votes)
- Rafael Nadal (9%, 13 Votes)
- Stan Wawrinka (7%, 10 Votes)
- Other (3%, 5 Votes)
- Kei Nishikori (3%, 4 Votes)
- Tomas Berdych (2%, 3 Votes)
- Jo-Wilfried Tsonga (1%, 1 Votes)
- David Ferrer (0%, 0 Votes)
- Richard Gasquet (0%, 0 Votes)
Total Voters: 147
Who will be the 2016 Australian Open champion?
- Serena Williams (38%, 41 Votes)
- Maria Sharapova (22%, 24 Votes)
- Other (14%, 15 Votes)
- Garbine Muguruza (9%, 10 Votes)
- Agnieszka Radwanska (7%, 8 Votes)
- Angelique Kerber (5%, 5 Votes)
- Simona Halep (2%, 2 Votes)
- Karolina Pliskova (1%, 1 Votes)
- Petra Kvitova (1%, 1 Votes)
- Venus Williams (0%, 0 Votes)
- Timea Bacsinszky (0%, 0 Votes)
Total Voters: 107
A few players signed new clothing deals during the off season, the most notable is Tomas Berdych who switched from H&M to adidas. Does that mean no more wacky outfits for Tomas? I’m eager to know if the Swedish brand will sign another player or stop the experiment there.
New year new gear. Looking forward to a partnership with one of the greatest sports companies of all time – Adidas pic.twitter.com/jDj2dphAEz
— Tomáš Berdych (@tomasberdych) January 5, 2016
— Fila Tennis (@FilaTennis) January 5, 2016
— David Goffin (@David__Goffin) January 2, 2016
Another new asics recruit is Julia Goerges, who left Fila.
— Jule Goerges (@juliagoerges) January 3, 2016
And here’s a pic of Wozniacki wearing the tank and skirt from adidas by Stella McCartney’s new collection:
Photo credit: adidas