adidas | Tennis Buzz

23 May 2013

Roland Garros 2013: adidas by Stella McCartney Barricade

tags2013, adidas, adidas by Stella McCartney barricade, Caroline Wozniacki, footwear, Laura Robson, Maria Kirilenko, rg2013, shoes, sneakers, Stella McCartney

adidas and Caroline Wozniacki introduce the all new adidas by Stella McCartney Barricade during the French Open.

The shoe will officially be launched at Wimbledon in June and will be worn throughout the tournament by all other adidas by Stella McCartney tennis ambassadors including Laura Robson and Maria Kirilenko.

The adidas by Stella McCartney Barricade shoe will be available for $125 on June 1 at adidas.com and tennis specialty retailers.

13 May 2013

Andre Agassi is back with Nike

CATEGORY Marketing

tagsadidas, Andre Agassi, Designed to Move, Nike, Phil Knight

In 2005, Andre Agassi left Nike after 17 years and signed a new sponsorship deal with adidas. The main reason for that change was adidas partnership with Agassi Foundation.
Agassi announced earlier today that he is back with Nike:

#BACKHOME. @niketennis @nike twitter.com/AndreAgassi/st…

— Andre Agassi (@AndreAgassi) May 13, 2013

Phil Knight, Nike co-funder:

As one of the world’s greatest tennis players, Agassi embodied the passion, dedication and determination of the Nike brand. As a philanthropist and campaigner, he continues to share Nike’s commitment to inspire the young generation with his Just Do It spirit. We are honored to welcome him back.

Agassi will team with Nike to advocate for change, leveraging the Designed to Move framework for action that Nike helped create with more than 70 expert organizations in the fields of physical education, health and the built environment (e.g., parks, green spaces and public transportation).

Agassi:

The past was exciting, emotional and life-changing for all of us. The future, however, is a landscape filled with unlimited opportunity and a canvas anxiously waiting to be filled in. Designed to Move has opened new horizons. Coming back together with Nike through this partnership will have a multiplying effect on this and future generations.