adidas Originals US Open pack

The limited edition US Open Pack celebrates the last Grand Slam of the season; it features the iconic Stan Smith and two colorways (grey and back) of the popular ZX Flux.

The Stan Smith boasts a white upper and outsole with orange felt on the heel and an orange Stan Smith logo on the tongue:

adidas Originals US Open pack

adidas Originals US Open pack

adidas Originals US Open pack

The ZX Flux feature uppers made through a hand-printed dying process, meaning no two pairs are exactly alike.

adidas Originals US Open pack

adidas Originals US Open pack

adidas Originals US Open pack

adidas Originals US Open pack

adidas Originals US Open pack

These shoes are exclusive to the US and will be available at adidas Originals retail stores and select retail partners. Retailing for $100 per pair, the US Open Pack hits stores August 28th.

Ana Ivanovic US Open outfit

A few pics of Simona Halep, Caroline Wozniacki, Ana Ivanovic, Jo-Wilfried Tsonga and Jack Sock US Open outfits.

Simona Halep:

Simona Halep US Open outfit

Caroline Wozniacki:

Caroline Wozniacki US Open dress

Ana Ivanovic:

Ana Ivanovic US Open outfit

Ana Ivanovic US Open outfit

Jo-Wilfried Tsonga:

Jo-Wilfried Tsonga US Open outfit

Jack Sock:

Jack Sock US Open outfit

Jack Sock US Open outfit

Stay tuned for more info and follow our 2015 US Open coverage.

2015 US Open coverage

Arthur Ashe stadium, 2006

Relive some of the best moments in the US Open history and follow our coverage on Tennis Buzz:

If you attend the Open and wish to share your stories or pictures, please leave us a comment below.

Fashion and gear:

A trip down memory lane:

Top 5 strange events at the US Open
US Open biggest upsets
1970 US Open: Margaret Court completes the Grand Slam
1971 US Open: Chris Evert becomes the “It Girl”
1972 US Open: Ilie Nastase defeats Arthur Ashe
1973 US Open: Margaret Court defeats Evonne Goolagong
1978 US Open: 4th consecutive US Open title for Chris Evert
1978 US Open: Jimmy Connors defeats Bjorn Borg
79 US Open 2nd round: McEnroe vs Nastase, chaos on court
1979 US Open: John McEnroe defeats Vitas Gerulaitis
1980 US Open: John McEnroe defeats Bjorn Borg
1981 US Open: Tracy Austin defeats Martina Navratilova
1981 US Open: John McEnroe defeats Bjorn Borg: Borg’s last Grand Slam match
1983 US Open: Career Grand Slam for Martina Navratilova
1984 US Open: John McEnroe last Grand Slam title
1990 US Open: Linda Ferrando upsets Monica Seles
1990 US Open: Alexander Volkov upsets Stefan Edberg
1991 US Open: Connors, 39 qualifies for the semifinals
1991 US Open: Seles and Capriati introduce power in womens tennis
1991 US Open: playing to perfection, Edberg grabs first Open
1991 US Open: Edberg’s final dominance doesn’t diminish Courier
1992: Stefan Edberg defeats Pete Sampras
1992 US Open: Edberg takes Sampras, US Open, No.1 ranking
1993 US Open: Pete Sampras defeats Cédric Pioline
1994 US Open 4th round: Jaime Yzaga defeats Pete Sampras
1994: first US Open title for Andre Agassi
1995: Pete Sampras defeats Andre Agassi
1996 US Open: Class act Edberg making one last run at US Open
2001 US Open: Venus defeats sister Serena
2001 US Open QF: Andre Agassi – Pete Sampras
2001 US Open: Lleyton Hewitt defeats Pete Sampras
2002 US Open: last Grand Slam title for Pete Sampras
2004 US Open: First time to NYC for a French fan of Agassi
2005 US Open: Roger Federer defeats Andre Agassi
Andre Agassi gives the Open crowd one more thrill ride, August 31st, 2006

Reports:

Polls:

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adidas Barricade 7 Novak Pro

Joining forces with world number one Novak Djokovic, adidas has created a special edition of the adidas Barricade 7.

The Novak’s logo on the tongue reminds of the classic Stan Smith logo, the dove on the medial side represents peace and freedom for his home nation of Serbia, while the mountain printed on the insole is Mt. Kopaonik where Novak met his first tennis coach.

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

adidas Barricade 7 Novak Pro

You can pick up the Barricade 7 Novak Pro now over at Tennis Warehouse for $125.

Update: 3 new colorways are now available

Novak Djokovic adidas Barricade

Source: Tennis Warehouse

Novak Djokovic with Wimbledon trophy

Djokovic sponsors took to Twitter to celebrate his third Wimbledon title, and given the low number of retweets for such big brands, some of them should hire new social media managers and rethink their sponsorship strategy. Let’s have a look at Djokovic sponsors messages on Twitter:

Uniqlo

adidas

Peugeot

Head

Seiko

Social media are a really powerful and cheap way to reach fans and consumers, but Uniqlo, adidas, Head and co failed to promote their champion and their product. The number of retweets and favorites is really low (only 3 retweets for Uniqlo UK!) and it’s not really surprising as these tweets share the same flaws:

bad timing: social media activity reaches his peak during the match and the trophy ceremony, so why wait the next day to react and engage with the fans? That’s what Uniqlo, Peugeot and Seiko did. Peugeot even shared a link to their online game, available only two days later; that really makes no sense.

bad use of hashtags: no hashtags in Seiko’s tweet, no #Wimbledon hashtag for Uniqlo UK and Head, no #NovakDjokovic hashtag or @djokernole mention by adidas, while Peugeot use #TeamDjoko in the picture but #NoleFam in the message…

no call to action: only Peugeot shared a link to their online game. Both Uniqlo and adidas should have added a link to their online store, to buy Novak’s outfit and shoes.

no storytelling: as you can see, Djokovic sponsors (except Seiko) chose a simple message and picture to congratulate their champion: no use of twitter video, vine or gif. Only adidas and Head put a little effort in the image used, while Uniqlo UK’s picture is of such a bad quality you can’t even see clearly the logo on Djokovic jacket. The texts are really bland and Peugeot’s message is quite confusing: “a great opportunity to play on grass”.

On the contrary, Nike did a really good job with their Serena Williams celebratory tweet:

The picture shows the swoosh, the “Just do it” slogan and the Nike Court logo, the green color suggests Wimbledon, while the text sums Serena’s Grand Slams wins. Only things missing are #justdoit and #Wimbledon hashtags as well as a link to buy Serena Williams dress or NikeCourt Flare shoes.
The result: 2,200 retweets and 2,700 faves; that’s more than Uniqlo, adidas, Head, Peugeot and Seiko’s numbers combined.

Also read:
adidas and Novak Djokovic: the one that got away
Social media, the star of Wimbledon 2014
Twitter and Wimbledon 2014: what have the players been up to?

Ana Ivanovic Wimbledon dress

Check out some pics of Simona Halep, Caroline Wozniacki, Ana Ivanovic, Garbine Muguruza, Jo-Wilfried Tsonga and Jack Sock Wimbledon outfits.

Simona Halep, semifinalist in 2014:

Simona Halep Wimbledon outfit

Simona Halep Wimbledon outfit

Ana Ivanovic:

Ana Ivanovic Wimbledon dress

Ana Ivanovic Wimbledon dress

Ana Ivanovic Wimbledon outfit

Caroline Wozniacki‘s dress by Stella McCartney:

Caroline Wozniacki Wimbledon dress

Garbine Muguruza‘s kit by Stella McCartney:

Garbine Muguruza Wimbledon outfit

Jo-Wilfried Tsonga, semifinalist in 2011 and 2012:

Tsonga Wimbledon 2015 outfit

Tsonga Wimbledon 2015 outfit

Jack Sock, winner of the men’s doubles last year with Vasek Pospisil:

Jack Sock Wimbledon outfit

Jack Sock Wimbledon outfit

Follow our Wimbledon 2015 coverage on Tennis Buzz.