World number 3 Andy Murray rocks the cover of adizine, adidas online magazine.
In this issue, Thomas Weege, head designer of adidas tennis presents the Barricade 7.0, the new generation of the iconic adidas tennis shoe.
In 1999, we committed to creating the perfect hard court tennis shoe. We imagined balancing comfort, stability, and durability in a way no one had ever achieved. The Barricade has always been about this pursuit of the ultimate hard court shoe. The distinctive color blocking has remained as a visual link throughout every generation, reassuring players that they are wearing the most stable, durable, and comfortable tennis shoe in the world.
British Tennis star takes on the world’s best at the Caribbean’s answer to tennis to launch the new adipower barricade 7.0.
Britain’s top tennis talent Andy Murray took part in a one‐off adidas tennis challenge ahead of the Barclays ATP World Tour Finals™ at a secret London location last Monday.
The event pitted Murray against not only one of the world’s best player of ‘Road Tennis’ – a version of the game that first appeared in the Barbadian capital, Bridgetown, in the early 1930s – but also against Murray’s good friend, former boxing champion David Haye.
A cross between traditional tennis and table tennis, ‘Road Tennis’ is played on the street, with participants chalking out their own courts. Murray had never played the game before, and was given just one hour to lace up his new adipower barricade 7.0’s, pick up his wooden bat and attempt to master the game’s ins and outs.
The event – which was filmed to promote the release of the new adipower barricade 7.0 tennis shoe ‐ marks the start of a yearlong campaign by adidas called ‘The Game is the Game’. The Game is the Game will challenge some of the world’s best tennis players at a series of tennis‐based games around some of the major tournaments in 2012.
