Strong is beautiful, the new WTA campaign

The WTA‘s new global advertising campaign features 38 players in TV, print and digital ads.

WTA - Strong is beautiful

“Drawing upon athleticism and grace, the campaign places the personal stories, pressures and dreams of the players front of stage. The creative is designed to support the WTA’s efforts to establish a deeper engagement with fans around the world and to promote both the sport’s next generation of players along with current established names.”

The first in a series of advertisements for “Strong is Beautiful”, this 30 second commercial focuses on all of the characteristics necessary to become a successful professional tennis player.

Featured players: Sam Stosur, Ana Ivanovic, Li Na, Caroline Wozniacki, Vera Zvonareva, Serena Williams, Victoria Azarenka & Kim Clijsters.

No matter which country they come from, the stars of the WTA all have the very same goal:

Players featured: Caroline Wozniacki, Vera Zvonareva, Ana Ivanovic, Li Na, Kim Clijsters, Jelena Jankovic, Serena Williams, Sam Stosur, Victoria Azarenka & Andrea Petkovic.

Check out more videos in the Strong is beautiful video gallery.

Some print ads:

Flavia Pennetta

Francesca Schiavone

Ana Ivanovic

Dominika Cibulkova

Enjoy more print ads in the Strong is beautiful gallery.

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